Designing, building, and implementing a top-notch eCommerce experience requires a lot of planning, strategy, time, and the right technology. Moving to a next-generation platform is the perfect opportunity to review the state of your commerce business and build the business case that aligns with your organization’s strategy and business model. Grab the full guide where we outline the key items to include in your business case for a new commerce platform: Establish a baseline Identify business goals and objectives Define the customer and current customer experience Outline success metrics and key performance indicators Evaluate TCO and ROI models Get the guide here: http://buff.ly/2hfRkpn

1. SOURCES
1 “Commerce Technology Continues Its Bull Run,” Forrester
2 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research
3 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research
4 “Mobile commerce will be nearly half of e-commerce by 2018,” Internet Retailer
5 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research
6 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research
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Be confident in your investment
by calculating total cost of
ownership (TCO) and return on
investment (ROI) over a
2-to-3-year timeframe.
54%
of eCommerce
executives say
re-platforming is
a top priority over
the next year1
1. ESTABLISH A BASELINE
2. IDENTIFY BUSINESS GOALS AND OBJECTIVES
3. DEFINE YOUR CUSTOMER BASE AND EXPERIENCE
4. OUTLINE SUCCESS METRICS AND KPIS
5. EVALUATE TCO & ROI
Identify existing platform challenges,
and understand key performance
indicators for customer growth,
sales, and capacity.
74%
of online retailers
fear their current
platforms won’t scale
for future growth2
Chart your path to success by
outlining measurable business
objectives and goals.
Get it right the first time:
Most eCommerce stores
re-platform every
2-to-3 years3
Ensure future growth and
profitability when you deliver an
engaging CX.
By 2018, mobile
commerce sales will
come from:
SMARTPHONES
28%
TABLETS
72%
4
Define and agree upon KPIs so that
you choose a platform to help you
reach your eCommerce goals.
Top 3 reasons
companies re-platform
58%
56%
51%
to improve
business agility
to lower operational
and ownership costs
look to support
multichannel initiatives5
43%
of commerce
implementations
have higher TCO
than predicted6
Before researching solutions, take the time to understand how various
platforms’ capabilities will add value to your organization and improve
the customer experience.
Follow this blueprint to build a
solid foundation for your
commerce re-platform project.
BLUEPRINT TO
BUILDING YOUR
COMMERCE
RE-PLATFORM
BUSINESS CASE
Moving to a
next-generation
eCommerce
platform?
Start by building a business
case and reviewing these
five key components of your
digital commerce business.