Tawfeek Qarawi

Saudi Arabia Saudi Arabia

Brands Director at Pencil Brands Agency

Design

Set the voice, tone and direction for the brand and lead a team to bring that brand to life through all possible forms of brand-building, offline and online, traditional and cutting edge Keep client at the forefront of marketing innovation by identifying, testing, and scaling new media formats / marketing approaches, establishing our thought leadership when it comes to brand marketing Locate, evaluate, select and manage creative and media agencies to rapidly execute against our brand vision – forging partnerships that deliver game changing ideas and drive aggressive growth Own the brand strategy, including messaging, positioning, competitive response, marketing plans, etc. Ensure every ar...