4. Veterans/Traditionalists: Over 72 years old
• Important events included:
– The Great Depression
– WWII
– Disney releases it’s first animated feature (Snow
White)
– The Korean War
– Sputnik went into Orbit
• Signature Technology Growing Up: Radio
• Approximately 3% in the workforce
• Communication Preference: In person
9. • Important events included:
– Man walks on the Moon
– Civil Rights Movement/Women’s Rights
– Woodstock and the 60’s
– Deaths of JFK and Martin Luther King
– Vietnam War begins
• Signature Technology Growing Up: Television
• Approximately 29% in the workforce
– Many preparing for retirement
– 10,000 a day retiring
• Communication Preference: In person, telephone
16. Generation X: 37-50 years old
Important events:
– The Cold War – Ronald Regan
– Challenger Shuttle Explodes on Takeoff
– Fall of the Berlin Wall and Communism in Eastern Europe
– U.S. Troops go to Persian Gulf for the 1st time
– AIDS Identified
Signature Technology Growing Up: Computers
Approximately 34% in the workforce
Communication Preference: Email or text message
17. Latch-key kids
Learned to take care of themselves
Highly independent
26. Older Millennials: 25-36 years old
• Important Events:
– Death of Princess Diana
– Death of Mother Teresa
– Columbine and school shootings
– 9/11
– War begins in Iraq for a 2nd time
Signature Technology Growing Up: Tablets/Smartphones
Approximately 34% total in the workforce
Communication Preference: Text message or social media
32. Younger Millennials: 17-24 years old
• Important Events:
– Grew up during the “Great Recession”
– 9/11 still impacting parenting styles
– War on Terror and weapons of mass destruction
– Mass Shootings
– First African American President
Signature Technology Growing Up: Smart phones,
virtual reality
Approximately 34% total in the workforce
Communication Preference: Text message