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How to grow Australia's reconciliation movement through social media
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Digital Media
- 1. Digital Media An exploration of how to grow the peoples’ movement through social media NSW Reconciliation Council Annual Conference 2009 Presented by Priscilla Brice-Weller National Campaigns Manager ANTaR (Australians for Native Title and Reconciliation)
- 7. clear purpose understanding our target willingness to experiment using a variety of tools assessment
- 8. 1. clear purpose become a trustworthy voice on Australian Indigenous issues attract new people to the movement inspire people to take action
- 9. 2. understanding our target we want to attract Gen-X and Gen-Y urban sympathisers we need to encourage them to get involved we cannot expect them to come to us
- 11. subscribing
- 12. forwarding
- 13. learning
- 16. emailing pollies or companies
- 19. volunteering
- 20. downloading and using online materials offline
- 21. creating and uploading multimedia
- 25. 7,176,640 Australians are on Facebook (around 40% of our online population)
- 27. 5. assessment seek feedback assess outcomes against our goals rinse & repeat!
- 28. Case study: Respect campaign
- 30. to break down stereotypes
- 31. to promote positive images of Aboriginal people
- 35. T-shirts
- 36. Sign-up pad
- 37. Sign-up form online
- 38. Launch to attract media
- 39. AvantCards
- 40. ANTaR website
- 41. 4-step email bulletin
- 43. Our partners
- 45. T-shirts – sold 200+
- 47. Launch to attract media
- 48. Page 5 in MX newspaper
- 49. Radio National
- 50. Living Black
- 51. AvantCard – 40,000 across Aus
- 52. ANTaR website – highest # of visitors ever
- 53. 4-part email bulletin – issue 4 had 15% open rate
- 56. to build momentum for our lobbying activities on NTER in 2010
- 57. to focus on discrimination in the NT, particularly:
- 58. Housing and basic community service provision
- 62. Radio ad
- 63. Poster
- 64. Online ad
- 65. ANTaR’s website
- 66. ANTaR’s email bulletin
- 67. Facebook
- 68. ActNow
- 70. Our partners
- 72. www.antar.org.au www.facebook.com/betterway www.facebook.com/Respect.Campaign Priscilla Brice-Weller – priscilla@antar.org.au
Hinweis der Redaktion
- This is how many of you will know ANTaRStarted 12 years agoLargest public artwork in Australia
- How Sea of Hands worked : statement of reconciliation, add yr name to a hand
- BUT – identified that we had to go online to find new audiencesHow do we turn this into an online medium?
- PersonalisedActionCreativeOn-message
- How do we grow the people’s movement using digital media?CC: http://www.flickr.com/photos/dimsumdarren/861082870, “DNA redwoods”
- Photo: steve9567, “Goal and Sky”, http://www.flickr.com/photo_zoom.gne?id=290042749&size=l
- Explain how we are monitoring each of these goalsIncrease our reach so more peeps see us as trustworthy Photo: Leo Reynolds, “dartboard detail”, http://www.flickr.com/photos/lwr/664128796/
- Charts source: checkfacebook.com, 5 November 2009
- Photo: “chocolate tools”, JanneM, http://www.flickr.com/photos/jannem/3312116875/
- Photo: Doane paper, Andrew Coulter Enright, http://www.flickr.com/photos/andrewcoulterenright/84072274/
- CC: http://www.flickr.com/photos/dimsumdarren/861082870, “DNA redwoods”
- Online supports offline! Campaign more successful due to online campaigning
- http://www.youtube.com/watch?v=epGHIrdgF74
- Where next?If we’re serious about reconciliation, we need to keep trying!
- CC: http://www.flickr.com/photos/cherylholloway/331367422/, untitled