10. Who are we engaging online? sympathisers activists Simple actions Professional activists Active members Easy actions Advocates Specific, tangible actions
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15. would you like to be more involved? people are motivated to get involved for many reasons including: guilt, anger, empathy & personal experience
16. what would you like to do? people have different skills, availability, access to resources, & levels of motivation
17. Online advocacy is very time-consuming but personal relationships are very valuable
CC: http://www.flickr.com/photos/greenseal/1433528618, “Baby Chloe 030” Primary message: what you can achieve in 9 months Key factor is how much time (and little money) each part of the strategy takes if you have a web developer onhand Concentrating on strategy and general aspects of how to do it, not the detail