In order to do great work you need to influence more parts of the design process than creating wireframes, mockups, or usability test reports. In this talk, I walk attendees through the expanded sphere of influence that designers - and others - have on the user experience. You will do exercises that make you look beyond your deliverables, outside of your department, and past your current way of working. You will learn how to spot opportunities and draft a plan to improve your design process.

1. you can do better!
improve your
design process
@pboersma

3. peter boersma
1970
commodore 16
computer science & ergonomics
design process freak
20 years at interactive agencies
director of product design

4. ServiceNow makes work, work better for people.
Transform old, manual ways of working into
modern digital workflows, so employees and
customers get what they need, when they need it
—fast, simple, easy.
When people work better, business works better.

5. you can do better!
improve your
design process

6. you can do better!
improve your
design process

7. a design
a specification of an object,
manifested by an agent,
intended to accomplish goals,
in a particular environment,
using a set of primitive components,
satisfying a set of requirements,
subject to constraints

8. to design
to create a design,
in an environment where
the designer operates

9. create

10. deliverables
‘deliverable’ is a term used in project management
to describe a tangible or intangible object,
produced as a result of the project,
that is intended to be delivered to a customer
(either internal or external).

11. list 10 UX deliverables

12. business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
conceptdetailed design
sketch
personas
competition
roles
steps
interviews

13. business
design
researchevaluation
strategyproject
pitch

14. X

16. business
design
researchevaluation
strategyproject
position

17. competitor
competitor
competitor
competitorcompetitor
big
competitor
big
competitor
client
client competitor
competitor
sub-brand
communities
core
brand
online
support
online
sales

18. business
design
researchevaluation
strategyproject
competition

24. business
design
researchevaluation
strategyproject
roadmap

25. progress
progress
progress
progress

26. area
area
area area
area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment

29. business
design
researchevaluation
strategyproject
personas

31. business
design
researchevaluation
strategyproject
prototype
conceptdetailed design
sketch

39. MOBILE
APP
MUSIC PLAYER IN
BAR
matching
user
profile
bar
profile
OUT OF SCOPE

46. business
design
researchevaluation
strategyproject
test

48. business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviews

49. to design
to create a design,
in an environment where
the designer operates
to create a design,
in an environment where
the designer operates

50. environment

51. org chart

52. draw your org chart

53. design in your org chart

63. design in your org chart

64. to design
to create a design,
in an environment where
the designer operates
to create a design,
in an environment where
the designer operates

65. operate

66. process

67. why document a process?
1. to agree on what ‘things’ are called
2. to link design activities with other processes
3. to increase efficiency through standardization
4. to speed up integration of team members
5. to explain to your client where they are involved
6. to measure your work, so you can improve it

68. process documentation

69. sketch your process

70. sketch your process

72. SITEMAP
wireframes
require-
ments usability
test
Screen
FLOW
proto-
type
design
principles
Persona

73. 1 2 3 4
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

74. user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

89. https://www.slideshare.net/Hienadz.Drahun/
visual-definitions-of-ux-restored-75706843

91. user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

92. 1.identify your current deliverables
2.create diagram with deliverables & phases

93. 10 steps
1.identify your current deliverables
2.create diagram with deliverables & phases
3.describe activities, specifying input & output
4.present process to rest of company
5.improve diagram & descriptions
...

94. 10 steps
...
6.create templates & instructions for deliverables
7.update diagram & descriptions
8.promote your process, internally & externally
9.measure & evaluate working with the process
10. continue to improve the process

95. 9. measure & evaluate

96. to design
to create a design,
in an environment where
the designer operates

97. you can do better!
improve your
design process

98. to design
to create a design,
in an environment where
the designer operates
and keeps improving

99. improve

100. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

101. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

102. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

103. business
design
researchevaluation
strategyproject
with whom

104. where in the org chart

105. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

106. business
design
researchevaluation
strategyproject
process
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviews
which deliverable

107. user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles
where in the process

108. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

109. success for a design
product usage
compliments vs. complaints
value of the brand

110. success for a design team
on time & within budget
efficient & effective
valued by colleagues

111. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

112. when
12
March

113. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

114. write a plan
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

115. to design
to create a design,
in an environment
where the designer operates
and keeps improving

116. you can do better!
improve your
design process
@pboersma

117. Thank you for your attention!
@pboersma