The document discusses improving a design process through documentation and continuous improvement. It describes documenting deliverables, phases, and activities to standardize processes. The document outlines a 10 step approach to documenting and improving a design process, including identifying current deliverables, diagramming the process, describing activities, and measuring outcomes. It emphasizes that the goal of process documentation and improvement is to enhance efficiency, collaboration, and influence.

1. improve your
design process
and expand your influence
@pboersma

2. @pboersma
improve your
design process
and expand your influence

3. peter
1970
commodore 16
computer science & ergonomics
20 years at interactive agencies
design process freak
in-house UX strategist

4. improve your
design process
and expand your influence

5. improve your
design process
and expand your influence

6. a design
a specification of an object,
manifested by an agent,
intended to accomplish goals,
in a particular environment,
using a set of primitive components,
satisfying a set of requirements,
subject to constraints

7. to design
to create a design,
in an environment where
the designer operates

8. to design
to create a design,
in an environment where
the designer operates

9. create

10. deliverables
‘deliverable’ is a term used in project management
to describe a tangible or intangible object,
produced as a result of the project,
that is intended to be delivered to a customer
(either internal or external).

11. list 10 deliverables

12. business
design
researchevaluation
strategyproject

13. business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
conceptdetailed design
sketch
personas
competition
roles
steps
interviews

14. business
design
researchevaluation
strategyproject
pitch

15. X

18. business
design
researchevaluation
strategyproject
estimate

19. estimate
assumptions
calculations
(explanations)
risks

20. example estimate
assuming
we design 10 wireframes
(5 complex + 5 medium)
plus 15 components
we estimate
we need 300 hours
but
we don’t know the
documentation needs
of the developer
(5x16 + 5x8) + (15x12)

21. business
design
researchevaluation
strategyproject
position

22. client

23. client

24. competitor
competitor
competitor
competitorcompetitor
big
competitor
big
competitor
competitor
competitor
client

25. competitor
competitor
competitor
competitorcompetitor
big
competitor
big
competitor
client competitor
competitor

26. business
design
researchevaluation
strategyproject
competition

32. business
design
researchevaluation
strategyproject
roadmap

33. progress
progress
progress
progress

34. Area
Area
Area Area
Area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment

36. business
design
researchevaluation
strategyproject
personas

43. business
design
researchevaluation
strategyproject
prototype
conceptdetailed design
sketch

51. MOBILE
APP
MUSIC PLAYER IN
BAR
matching
user
profile
bar
profile
OUT OF SCOPE

59. business
design
researchevaluation
strategyproject
service design

61. business
design
researchevaluation
strategyproject
test

64. business
design
researchevaluation
strategyproject
beta

69. business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviews

70. to design
to create a design,
in an environment where
the designer operates
to create a design,
in an environment where
the designer operates

71. environment

72. org chart

73. draw your org chart

84. design in your org
chart

85. to design
to create a design,
in an environment where
the designer operates
to create a design,
in an environment where
the designer operates

86. operate

87. process

88. design process
substantial disagreement exists
concerning how designers
produce designs.
1. the design process is plan-driven
2. designers attempt to optimize
a design candidate
for known constraints and objectives
3. the design process is understood
in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion
to generate design candidates
3. no sequence of stages is apparent;
analysis, design and implementation
are contemporary and inextricably linked

89. 80-20 rule for problems
80%
1. the design process is plan-driven
2. designers attempt to optimize
a design candidate
for known constraints and objectives
3. the design process is understood
in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion
to generate design candidates
3. no sequence of stages is apparent;
analysis, design and implementation
are contemporary and inextricably linked
20%

90. 80-20 rule for time spent
20% 80%
1. the design process is plan-driven
2. designers attempt to optimize
a design candidate
for known constraints and objectives
3. the design process is understood
in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion
to generate design candidates
3. no sequence of stages is apparent;
analysis, design and implementation
are contemporary and inextricably linked

91. 80-20 rule for time spent
20% 80%
1. the design process is plan-driven
2. designers attempt to optimize
a design candidate
for known constraints and objectives
3. the design process is understood
in terms of a discrete sequence of stages
1. the design process is improvised
2. designers use creativity and emotion
to generate design candidates
3. no sequence of stages is apparent;
analysis, design and implementation
are contemporary and inextricably linked
assuming you have a process

92. why document a process?
1.to agree on what ‘things’ are called
2.to link design activities with other processes
3.to increase efficiency through standardization
4.to speed up integration of team members
5.to explain to your client where they are involved
6.to measure your work, so you can improve it

93. document a process

94. sketch your process

95. sketch your process

97. SITEMAP
wireframesrequire-
ments usability
test
Screen
FLOW
proto-
type
design
principles
Persona

98. 1 2 3 4
Persona
SITEMAP
wireframes
require-
ments
usability test
Screen
FLOW
proto-
type
design
principles

99. user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability test
Screen
FLOW
proto-
type
design
principles

113. http://www.slideshare.net/Hienadz.Drahun/
50-visual-definitions-of-user-experience

115. user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability test
Screen
FLOW
proto-
type
design
principles

116. 1.identify your current deliverables
2.create diagram with deliverables & phases

117. 10 steps
1.identify your current deliverables
2.create diagram with deliverables & phases
3.describe activities, specifying input & output
4.present process to rest of company
5.improve diagram & descriptions
...

118. 10 steps
...
6.create templates & instructions for deliverables
7.update diagram & descriptions
8.promote your process, internally & externally
9.measure & evaluate working with the process
10. continue to improve the process

119. to design
to create a design,
in an environment where
the designer operates

120. improve your
design process
and expand your influence

121. to design
to create a design,
in a environment
where the designer operates
and keeps improving

122. improve

123. improve

124. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

125. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

126. business
design
researchevaluation
strategyproject
with whom

127. where in the org chart

128. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

129. business
design
researchevaluation
strategyproject
process
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviews
which deliverable

130. user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability test
Screen
FLOW
proto-
type
design
principles
where in the process

131. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

132. success for design
product usage
compliments vs. complaints
value of the brand

133. success for design teams
on time & within budget
efficient & effective
valued by colleagues

134. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

135. when
14
July

136. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

137. write a plan
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

138. to design
to create a design,
in a environment
where the designer operates
and keeps improving

139. improve your
design process
and expand your influence
@pboersma