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Copyright © 2009 Pearson Education South Asia Pte Ltd 11-
Learning Objectives 11- Copyright © 2009 Pearson Education South Asia Pte Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter Outline 11- Copyright © 2009 Pearson Education South Asia Pte Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object]
New-Product Pricing Strategies ,[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
New-Product Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd New-Product Pricing Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product-Mix Pricing Strategies 11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Product-Mix Pricing Strategies ,[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd Normal Hair $3.90 Anti-dandruff $4.90 Hair Fall Defense $4.90 Oily Hair $3.90
Product-Mix Pricing Strategies ,[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd New car with ordinary rims $59,000 New car with sports rims $60,000
Product-Mix Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies ,[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
[object Object],[object Object],Price Adjustment Strategies 11- Copyright © 2009 Pearson Education South Asia Pte Ltd 1 bottle: $2.70 Bundled 2 bottles: $4.90
Price Adjustment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd Price Adjustment Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd Price Adjustment Strategies
[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd Price Adjustment Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd Price Adjustment Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd Price Adjustment Strategies
[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd Price Adjustment Strategies
Price Adjustment Strategies ,[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd $29.99
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price Adjustment Strategies 11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price Adjustment Strategies 11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies 11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies 11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies ,[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies ,[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies ,[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies ,[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies ,[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Adjustment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Changes ,[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Price Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Public Policy and Pricing ,[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Public Policy and Pricing ,[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd
Public Policy and Pricing ,[object Object],[object Object],[object Object],[object Object],11- Copyright © 2009 Pearson Education South Asia Pte Ltd

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