The document discusses XM Asia Pacific, a digital agency with 500 employees across Southeast Asia. It introduces the founder and his experience growing the company. XM believes in using technology and design thinking to create extraordinary consumer experiences that help clients adapt to constant change. The company focuses on understanding consumer behavior to develop strategic and executional solutions. It has helped transform clients like Adobe and Maxis through developing intelligent, personalized digital experiences and analytics. The presentation argues that digital has become more than just a marketing channel and is now essential for businesses to create value, build trust and commit to consumers.
31. USABILITY &
EYETRACKING
EVALUATE THE
EFFECTIVENESS OF TWO
VARIATIONS IN SEARCH
PLACEMENT
LAUNCHED WITH 70%
ACCURACY MAPPED AGAINST
CONSUMER BEHAVIOUR AND
HEURISTICS
VERSION 1
• 80% OF PARTICIPANTS TOOK UNDER
12 SECONDS TO NOTICE SEARCH
VERSION 2
• ALL PARTICIPANTS NOTICED
SEARCH WITHIN 12 SECONDS, WITH
AN AVERAGE TIME OF 5.02
SECONDS