20. Usability &
Eyetracking
VERSION 1 VERSION 2
• 80% of participants took under 12 seconds
to notice search
• All participants noticed search within 12
seconds, with an average time of 5.02
seconds
Evaluate the effectiveness
of two variations in search
placement
35. Our approach leveraged consumer behavioral trends to develop a visual, intuitive
search based solution that would work across all devices. Personalised content
targeting rules based on location, intent and segment further adds relevance to
the consumer while strengthening the sell.
36. C-level desire to transform
Aconsumer first vision
Design. Design. Design.
Technology as the key enabler
Digital = Experience
Key Success Factors
c
c
z
37.
38.
39. Fine balance of services across
strategy, creative, USER
experience, technology and analytics
