This document discusses 3 lessons from unicorns:
1. The future is convenience technology, which provides quick and easy services like ride-sharing and task services. Convenience is becoming more important than content.
2. Companies are owning customer relationships rather than assets, exemplified by Uber not owning vehicles and Airbnb not owning properties.
3. Business model innovation is disruptive, with new models like subscriptions, marketplaces, and on-demand services replacing traditional models. Technology enables new business models.
29. Uber, the world’s largest taxi company, owns
no vehicles. Facebook, the world’s most
popular media owner, creates no content.
Alibaba, the most valuable retailer, has no
inventory. And Airbnb, the world’s largest
accommodation provider, owns no real estate.
Something interesting is happening.
Tom Goodwin