Paul Rouke presentation slides from How-Do's conference 'Speeding Up In A Slowdown' in Liverpool on 4th June 2009. The conference was headlined by Google, and I followed their presentation by talking about the 3 key areas businesses need to focus on to improve their online performance - understanding visitors, measuring performance and testing/optimisation
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
3 Steps To Improving Your Online Performance
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2. How-Do Conference Speeding Up In The Slowdown “3 steps to improving your online performance” by Paul Rouke User Experience Director at PRWD Web: www.prwd.co.uk Blog: www.paulrouke.co.uk 4th June 2009 @ Liverpool Science Park
3. My background Joined 1st e-commerce team in 1999 in design and usability role 7 years experience focused on: – improving conversion rates – increasing average order values – improving number of returning visitors – converting offline shoppers to online shoppers
4. Where I work A few clients we work with directly A few clients we work with through agency partners Improve performance of existing websites and applications Design and build high performing websites/systems/applications
5. How I help businesses Website Evaluations Benchmarking Analytics & Testing Training
6. What areas can businesses expect to improve? online sales online enquiries return-on-investment marketing spend conversion revenue-per-employee
32. Step 6 – Invest time and resource One of my favorite quotes from Avinash Kaushik is his “10/90″ rule, which says: “for sites with $100k to spend on analytics, they should invest $10k in software and invest $90k in great staff.” http://www.kaushik.net/avinash/
33. Use analytics and segment your traffic to identify where key potential customers struggle to complete their objectives Measuring performance
36. Testing - What Test variations of different page elements Page components Page layout Placement of specific items Call to action - graphics or messages Links - design, colour, size Copy text Headings/sub headings Buttons - design, colour, size Forms Field layout on forms Number of items on a form Number of steps within a multi-step process Retailers Product page layout Cross-sell or up-sell modules Photo quality Use of reviews Use of videos Product pricing Special offers or promotions
45. Stage 5 – Go back to stage 1 Why? Testing isn’t just a one-off activity that will transform your website performance – it needs to be carried out continuously
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47. Use split testing to make highly informed, continual improvements to your online platforms Testing & Improving
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49. Understanding visitors Measuring performance Testing & improving Watch 5 people use your website and identify where it can be improved Set up 1 visitor journey, segment your traffic, then watch how many drop out. Then decide if your website can perform better Carry out 1 split test then decide for yourself if its worth it
50. Thankyou for listening to “3 steps to improving your online performance” by Paul Rouke Office: 0161 918 6729 Mobile: 07739 745 126 Web: www.prwd.co.uk Blog: www.paulrouke.co.uk Email: [email_address]