Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadership and Career Success

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Originally presented at the 2016 LEAD365 Student Leadership Conference in Orlando, Florida. This session is a laboratory session that helps equip college student leaders with the basics of online networking and branding.

Leadership & Management

of jobs are landed through
networking and personal
relationships
80%
John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte

of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013

Just because you use social media…
doesn’t mean you know
how to use it
well.

digital footprints
+ digital shadow
+ digital trail
digital stamp

Thinkofthree
wordsthat
formyour
corevaluesas
aleader…

Whatisyour
digitalcompass?
Your“onlinemissionstatement”
inunder140characters.

1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinkedInProfile
WriteaSummary
AddEducationandOneJob
Connectto5people
BONUS:ReachAllStarStatus
4.CheckYourPrivacySettings
Facebook,Instagram…
5.Createanabout.mePage

Whenyoumeet
someonenew,
exchange
“digitalbusiness
cards”

making
mistakes
isbetter
than
faking
perfections

It’s “okay” to let
the personal
and professional
blur a little.

It’sokay…
andevenadvised…
totakeabreakfrom
technologyon
occasion.

going
VIRAL!
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
w/ Dr. @PaulGordonBrown

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Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadership and Career Success

1. going VIRAL! DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess w/ Dr. @PaulGordonBrown

2. of jobs are landed through networking and personal relationships 80% John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte

3. of recruiters use or plan to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013

4. socialmedia ispowerful

5. BUT

6. Just because you use social media… doesn’t mean you know how to use it well.

7. Why are you on social media?

8. We’re gonna talk about building a…

10. digital footprints + digital shadow + digital trail digital stamp

11. Your Name

12. take

13. Thinkofthree wordsthat formyour corevaluesas aleader…

14. Whatisyour digitalcompass? Your“onlinemissionstatement” inunder140characters.

15. Developa5 sentencebio.