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CAN AN
AIRLINE
REALLY
INSPIRE
HUMANITY?
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
#inspirehumanity
@paulgordonbrown
ELEVEN
CONGRATULATIONS
IS THIS GUY?
SO WHO
@paulgordonbrown
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
College Students, Social Media, and the Self
Do social and digital technologies change the way we understand our “self?”
Dissertation
Paul Gordon Brown
Can A Corporation Really "Inspire Humanity"?
it’s complicated…
THE BEST
EMPLOYEE
YOU NEVER
KNEW YOU
HAD.
THE LOWEST
PAID
EMPLOYEE
YOU NEVER
HIRED.
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
Story
Time
HOW MANY OF YOU
HAVE EXPERIENCED
HEARTBREAK?
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
http://s3.amazonaws.com/data.tumblr.com/tumblr_l0fnvcfNWO1qz4cvno1_1280.jpg?AWSAccessKeyId=AKIAI6WLSGT7Y3ET7ADQ&Expires=1404413336&Signature=4tivVMdVCooDyAq2tcbTWDb9ldE%3D#_=_
MY SOLUTION:
COUCH SURF
30flights
1
112x JetBlue
8x Hawaiian
7x US Airways
2x Emirates
1x Delta
127,290 miles
6xaround
the world
Longest Flight:
DC to Dubai (7118mi)
Shortest Flight:
Boston to Nantucket (84mi)
Dallas TX, San Francisco CA, San Jose CA,
Philadelphia PA, Denver CO, Indianapolis IN, Hilo
HI, Honolulu HI, Detroit MI, Las Vegas NV,
Anchorage AK, Montreal QC, Charleston SC,
hiladelphia PA, Wisconsin Dells WI, Columbia SC
St. Louis MO, Washington DC, San Juan PR,
onolulu HI, Pittsburgh PA, Orlando, FL, Savanna
GA, Charleston SC, Austin TX, Baltimore MD,
dianapolis IN, Chicago, IL, Dallas TX, Dubai UAE
Nantucket MA, Portland OR, San Francisco CA,
Seattle WA, Washington DC, Washington DC,
Tampa FL, San Jose CA, Richmond VA, Detroit
37airports
42destinations
Can A Corporation Really "Inspire Humanity"?
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
You always remember
your first tweet
Can A Corporation Really "Inspire Humanity"?
YOU HAD ME AT
#SUPEREXCITED
Can A Corporation Really "Inspire Humanity"?
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
Can passenger
Paul Brown
please press the
flight attendant
call button?
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
LATER
I PAYED IT
FORWARD
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
and then this happened to me on
Valentine’s
Day
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
WHAT I
LEARNED
💔
THEHEALING
POWEROFTRAVEL
"⬅💔
💙⬅"
I FOUND MY
PASSION
AGAIN
I EMBRACED THE
SPONTANEOUS
FUN
IT BECAME
MY INVISIBLE
TRAVEL
COMPANION
INVISIBLEINVISIBLEINVISIBLE
BEFORE I MET YOU
I FELT LIKE I KNEW YOU
JetBlue understands that
the power of social and
mobile is less about
technology and more
about the human touch. 
-Erik Qualman
American
Delta
United
Southwest
JetBlue
0 50 100 150 200
197 million
171 million
138 million
135 million
32 million
PASSENGERS CARRIED 2014
scholarly source: Wikipedia
Southwest
American
Delta
United
0 50 100 150 200
1.93 million
1.85 million
1.1 million
963k
658k
TWITTER FOLLOWERS 5/15
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
When people fly JetBlue for the first time…
they share it with me…
Can A Corporation Really "Inspire Humanity"?
They also share articles…
And think something magical will happen…
perhaps my name is a promo code…
Can A Corporation Really "Inspire Humanity"?
and one time…
a random teenager recognized me…
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
Be?
Act?
Do?
Who do you want to
How do you want to
What do you want to
Just because you use social media…
doesn’t mean you know
how to use it
well.
Can A Corporation Really "Inspire Humanity"?
Can A Corporation Really "Inspire Humanity"?
BE
FLAWSOME
THE SKY’S
THE LIMIT
ADVENTURES
OUT THERE!
THERE ARE
AMAZING
Can A Corporation Really "Inspire Humanity"?
WWJBD?
create
SURPRISES
have
FUN
LOVEyour job
be
KIND
make
FRIENDS
SOCIAL MEDIA
IS ABOUT CONNECTING
PEOPLE.
TRAVEL
IS ABOUT CONNECTING
PEOPLE.
JETBLUE
IS ABOUT CONNECTING
PEOPLE.
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
Can A Corporation Really "Inspire Humanity"?
THESEEMINGLY
CANHAVE
BIG
SMALLEST
OFACTIONS
EFFECTS
THERE ARE
THOUSANDS OF
JETBLUE
CREWMEMBERS
MAKING RIPPLES
EVERY DAY.
CAN AN
AIRLINE
REALLY
INSPIRE
HUMANITY?
YES.
YOUWORKFORA
COMPANYWITH
VAULESEMBEDDED
INITSDNA
IT’SNOTBY
ACCIDENT.
IT’SBY
DESIGN.
SAFETY
CARING
INTEGRITY
PASSION
FUN
Can A Corporation Really "Inspire Humanity"?
IT’S
WHAT
SETS
YOU
APART
YOU
CONNECT
PEOPLE
EVERYDAY.
YOU
CONNECT
WITHPEOPLE
EVERYDAY.
IT’S HOW YOU
INSPIRE
Can A Corporation Really "Inspire Humanity"?
BE A PART OF SOMETHING
BIGGER
CAN AN
AIRLINE
REALLY
INSPIRE
HUMANITY?
YES.
YOU
DO.
KEEP
DOING
IT.
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
Can A Corporation Really "Inspire Humanity"?
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
Can A Corporation Really "Inspire Humanity"?
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
Paul Gordon Brown
Can A Corporation Really "Inspire Humanity"?

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