3. 'High Fashion Forward'
In the Digital and Social Media Space
Image Exclusivity and Accessibility are often
Oscillating from Design to Front Row to POS
Luxury Brands are Exploring and Embracing
Creative Multiplatform Social Campaigns
People and Inspirations Behind the Brand are
Opening, More Transparent, and Sharing
The Evolved Prosumer is Digitally Native/Rewired
Connected, Conversational, and Collected
4. Online [STATS]
Online Users Top 200m Uniques in the U.S. by July, 2010
23 to 30.5 hours weekly on average
25% of U.S. Internet Time is Social Networking
Only 10.2% is on Online Games, 8.3% on Email
11 Hours is spent interacting with Major Media and Multi-tasking daily
Online Videos increased by 600% between 2006 and 2010
Length of Time Viewing Video rose 162% between mid-2009 and 2010
$25.8b spent on Online Avertising, up nearly 14% from 2009
5. Social commerce
S-Commerce globally to rise from $5B to $30B+ by 2015
. Today S-Commerce is primarily about:
Awareness/Brand Building
Lead Generation
Driving to Brand Destination/Channels for POS/Service
E- and M-/U-Commerce will be socially revolutionized:
Direct On-Social Site/Network POS
Richer Integrated and Ride-Along Social Experiences
Customer Engagement cannot be compromised
Brands need Conversational, Inside Look Social Presence
F-Commerce is a High Priority for most CMO's
Need to convert Fans/Likes, Follows/Retweets to Buys
6. [STATS]
“The Social Network” today is Facebook with 600m+ members
Facebook surpassed Google in monthly visits for first time in 3/10
61.3 billion page views, 63 million average daily visitors and
7.9 average minutes spent per visit on Facebook by 10/10
1 in 10 Internet visits in the U.S. by 11/10
23.1% of online display ads in the U.S.
Posting, sharing, linking, consuming Facebook Media
Booming F-Commerce (Facebook Retail), Facebook Credits
Facebook Live (Livestreaming) and Studio
Facebook Brand Fan Pages and Groups
11. Multiplatform Social
Campaigns
The “CatchAchoo” trainer shoe race offers the winner the chance to keep a free pair if they
can figure out where they are in London according to clues left on social networking sites
Twitter, Facebook and Foursquare.
A picture of a Jimmy Choo bag is taken in the location and left on the sites, where a company
representative will wait for a short period of time with the shoes on display. Those who have
figured out the clue must race to the location, approach the representative and say: “I’ve
been following you” to win the shoes.
“There have been some close shaves when people have missed the shoes by a minute or
two. But it triggers the motivation to catch them next time,” a Jimmy Choo spokeswoman said
in an emailed statement to Reuters.
17. [STATS]
200M+ registered users.
300,000 daily new sign-ups
180M monthly unique visitors come to the site
75% of Twitter traffic from outside Twitter.com
3B daily API requests.
55M daily tweets.
600M daily search queries
37% use phone to tweet
60%+ tweets from 3 rd
party Apps
18.
19.
20. Mobile [STATS]
Smartphone Sales to eclipse PC Sales in 2012
96% increase in Smartphone Sales last year worldwide
51% more willing to shop stores with Mobile Functionality
Only 4.8% of U.S. retailers have a mobile application, website or feature
90% Find Retail-specific Apps extremely beneficial
41% of iPhone Users make purchases on their phone
>70% of iPhone Shoppers use apps while shopping in-store
IPhone Users historically have >$100k income
79% would redeem Mobile Coupons
48% would download and Print Coupons from PC
Mobile Video Watching increased 40% in the second half of 2010 (U.S.)
25M Watched ~4:20 Monthly with Smartphones and Tablets
$6.4B Online Advertising spend in the third-quarter of 2010
Only $743m Mobile Advertising spend projected for full 2011
21. Strengths for the Mobile Consumer Today:
.Convenience
.
Compare Prices Instantly
Find Store Locations and Product Information
Check for and Earn Discounts
Build Loyalty
Addressable Prosumer in 'Web Wide World' is Next:
Personalized, Contextual Information and Value
'Geolocation, Geolocation, Geolocation'
HyperLocation-targeted Mobile Advertising
'Hyperpassive-Aggressive' Web Push/Pull
Real-Time Pricing/Group Bidding
Incentivized Loyalty Building/Bundling
22. 3400% Growth by 2010
381M+ global check-ins (total)
Only 6m+ Members
How many fashion houses, industry, affluent consumers?
Is One's 4SQ. Network more Georelevant and Secure?
Are mayorships rewards? Value/Deals in other ways?
Yelp's check-in system has had only 41m check-ins
Get Glue has 1m+ Members, 100m+ data points
Facebook was 200m+ mobile users!
30m+ tried Facebook Places at least once already!
23.
24.
25. Immersive Technology solutions, which stimulate people's visual,
auditory, olfactory and tactile senses to connect with shoppers on an
emotional level to create unforgettable shopping experiences.
Combined with flexible, responsive business models, they have the potential to
transform the way customers interact with you(r) brand.
33. MBFW Mobile App
Social Shopping App Featuring exclusive content and coverage of the
MBDW Fall 2011 events - including all the must-have information from show schedules to
designer profiles, runway photos, event coverage, and industry news.
34. Crowd-Sourced
Fashion Show
embracing technology and
“A big part about Rebecca Minkoff and the brand is
not just settling for traditional social media like Facebook
and Twitter. We’re expanding our horizons and Polyvore was a natural selection for
us...that would incorporate their members and showcase how
well they style...We selected our favorite one, the winner had a huge amount of votes
from the readers...[After receiving [c]lose to 20,000 votes, we flew them out, they helped style
the show, picked out key pieces that we wanted to incorporate – with accessories and
jewelry, shoes, etc. – and they put together the looks that we had in the show.
- Daniel Saynt, CMO, Rebecca Minkoff
66. Augmented Lenses
The most important accessory of our time will be smart
designer sunglasses and lenses as we near mainstream
adoption of augmented lenses.
72. Endnotes
S25: Immersive Solutions: IBM
http://www.slideshare.net/mindblossom/immersive-retailing-defined
S26: Magazine Ipad/Tablet Apps: Vogue
http://www.vogue.com/vogue-daily/article/vogue-launches-first-ever-ipad-app-a-
lady-gaga-exclusive/
http://www.guardian.co.uk/media/pda/2010/nov/08/ipad-apps-vogue-wired-conde-
nast
S27: Mobile Apps: Gilt Groupe
http://www.mobilecommercedaily.com/2010/04/12/gilt-groupe-ipad-app-
comprises-3-percent-of-sales-in-first-2-days
http://fashionablymarketing.me/2010/07/gilte-group-android-app/
S28: Magazine Tablet Apps: Elle
http://stylecartel.com/2011/02/elle-magazine-launches-new-apps-following-
hearst-buyout/
S29: Luxury Brand Tablet App: Salvatore Ferragamo
http://www.luxurydaily.com/ferragamo-debuts-first-ipad-app-pushing-new-
collection/
S30: Live Event Collaboration: Fashion Night Out, Polyvore
http://fashionista.com/2011/04/fashions-night-out-will/
73. Endnotes
S31: Live Global Treasure Hunt: La Manifesto Yves Saint Laurent
http://luxurydaily.com/yves-saint-laurent-takes-vision-to-the-streets-
via-stand-alone-magazine
S32: Fashion Show Mobile App: Mercedes-Benz Fashion Week
http://mbfashionweek.com/press/spring_2011/mbfw_goes_mobile_shopstyle_
launches_this_seasons_essential_app
S33: Crowd-Sourced Fashion Show: Rebecca Minkoff
http://blog.polyvore.com/2011/01/style-rebecca-minkoff-runway.html
http://fashionmakesmehorny.com/2011/02/interview-daniel-saynt-rebecca-minkoff-
cmo-talks-crowdsourcing-magazines-vs-bloggers-the-gap-logo-fiasco/
S35: Fashion Show Livestreaming: Burberry
http://fashion.telegraph.co.uk/news-features/TMG8332943/Burberry-to-live-
stream-
London-Fashion-Week-show-at-Piccadilly-Circus.html
http://www.luxurydaily.com/burberry-expands-reach-of-collection-with-live-
streaming-fashion-show/
S40: In-Store Live Models: Hollister
http://nymag.com/daily/fashion/2009/07/lifeguards_now_patroling_new_h.html
S41: Remote Livestreaming Storescape: Hollister
http://www.hcoridethewave.com/
http://www.digitalsignagedaily.com/archives/2143
74. Endnotes
S44: Live Event 4-D Storescape: Ralph Lauren Polo
http://www.examiner.com/fashion-in-new-york/ralph-lauren-4d-art-show-nyc
http://www.businessoffashion.com/2010/11/digital-scorecard-ralph-lauren-4d-
projection-mapping.html
S49: Billboard Digital Signage: Aeropostale
http://www.screenmediadaily.com/news-aeropostale-retail-new-york-times-square-
d3-led-structure-tone-pixel fire-gha-design-aero-dance-cam-digital-signage-out-of-
home-media-001400676.shtm
S50: Mobile App: H & M
http://www.mobilemarketer.com/cms/news/content/7122.html
http://www.mobilecommercedaily.com/2010/11/02/hm-uses-gps-linked-
augmented-reality-app-to-showcase-new-collection
S51: In-Store/Smart Retail Mobile App: ShopKick
http://ShopKick.com/
S52: Social Retail Gaming: Scvngr, Neiman Marcus
http://blog.neimanmarcus.com/press-room/neiman-marcus-launches-interactive-
mobile-challenge-scvngr
http://www.scvngr.com/places/271979
