Everything an SEO Needs to Know About Google Now

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Paul Baguley

My Presentation on 'Everything an SEO Needs to Know About Google Now' at Brighton SEO April 2015.

Marketing

EVERYTHING AN SEO NEEDS TO
KNOW ABOUT GOOGLE NOW
#BRIGHTONSEO
@ISD_PAUL
BY PAUL BAGULEY

#BRIGHTONSEO
@ISD_PAUL
INTERNET IS CHANGING
#BRIGHTONSEO
@ISD_PAUL

#BRIGHTONSEO
@ISD_PAUL
THE WAY PEOPLE ARE SEARCHING IS
CHANGING

#BRIGHTONSEO
@ISD_PAUL
LET’S START AT THE BEGINNING

#BRIGHTONSEO
@ISD_PAUL
WORLD WIDE WEB WAS CREATED IN 1991
BY TIM BERNERS-LEE

#BRIGHTONSEO
@ISD_PAUL
THE FIRST INTERNET BROWSER WAS
CALLED MOSAIC – 2ND APRIL 1993

#BRIGHTONSEO
@ISD_PAUL
FIRST MOBILE PHONE
WITH INTERNET
WAS IN 1996

#BRIGHTONSEO
@ISD_PAUL
GOOGLE WAS FOUNDED IN 1998

#BRIGHTONSEO
@ISD_PAUL
IN 2008 THERE WERE MORE MOBILES
WITH INTERNET THAN PERSONAL
COMPUTERS

#BRIGHTONSEO
@ISD_PAUL
AUDIENCE PARTICIPATION

#BRIGHTONSEO
@ISD_PAUL
WHAT IS GOOGLE NOW?

#BRIGHTONSEO
@ISD_PAUL
ALSO REMINDERS, BIRTHDAYS,
MOVIES, CURRENCY & MORE

#BRIGHTONSEO
@ISD_PAUL
HOW DOES GOOGLE KNOW

#BRIGHTONSEO
@ISD_PAUL
INTEGRATES WITH APPS
http://searchengineland.com/google-now-cards-integrated-third-party-
developer-apps-213968
https://www.google.com/landing/now/integrations.html
How the Airbnb data shows
in a Google Now card

#BRIGHTONSEO
@ISD_PAUL
VOICE COMMANDS
https://www.youtube.com/watch?v=2vT0AWDq3DE - Credit PhoneBuff

#BRIGHTONSEO
@ISD_PAUL
HUMMINGBIRD UPDATE
User - Who is the President of United States of America?
Google - Barack Obama
User - Who is he married to?
Google - Michelle Obama is the wife of Barack Obama

#BRIGHTONSEO
@ISD_PAUL
HOW TO SEO FOR GOOGLE NOW
http://www.searchenginejournal.com/google-now-changing-online-
interactions/113059

#BRIGHTONSEO
@ISD_PAUL
60% OF CONSUMERS VIEW MOBILE
BEFORE VISITING THE STORE
http://searchenginewatch.com/sew/how-to/2266216/how-google-now-will-impact-seo-what-you-can-
do-to-get-a-head-start

#BRIGHTONSEO
@ISD_PAUL
GET PERSONAL
http://searchengineland.com/google-knowledge-graph-now-showing-social-profiles-brands-212823/

#BRIGHTONSEO
@ISD_PAUL
CONTENT WITH CONTEXT

#BRIGHTONSEO
@ISD_PAUL
ADD SCHEMA.ORG TO
EMAILS AND THE WEB
https://developers.google.com/schemas/

#BRIGHTONSEO
@ISD_PAUL
ANY QUESTIONS?
#BRIGHTONSEO
@ISD_PAUL

#BRIGHTONSEO
@ISD_PAUL
GET THE PRESENTATION
http://bit.ly/1NQCYBG
THANK YOU

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Everything an SEO Needs to Know About Google Now

1. EVERYTHING AN SEO NEEDS TO KNOW ABOUT GOOGLE NOW #BRIGHTONSEO @ISD_PAUL BY PAUL BAGULEY

2. #BRIGHTONSEO @ISD_PAUL INTERNET IS CHANGING #BRIGHTONSEO @ISD_PAUL

3. #BRIGHTONSEO @ISD_PAUL THE WAY PEOPLE ARE SEARCHING IS CHANGING

4. #BRIGHTONSEO @ISD_PAUL WHY?

5. #BRIGHTONSEO @ISD_PAUL 4G

6. #BRIGHTONSEO @ISD_PAUL LET’S START AT THE BEGINNING

7. #BRIGHTONSEO @ISD_PAUL WORLD WIDE WEB WAS CREATED IN 1991 BY TIM BERNERS-LEE

8. #BRIGHTONSEO @ISD_PAUL THE FIRST INTERNET BROWSER WAS CALLED MOSAIC – 2ND APRIL 1993

9. #BRIGHTONSEO @ISD_PAUL FIRST MOBILE PHONE WITH INTERNET WAS IN 1996

10. #BRIGHTONSEO @ISD_PAUL GOOGLE WAS FOUNDED IN 1998

11. #BRIGHTONSEO @ISD_PAUL IN 2008 THERE WERE MORE MOBILES WITH INTERNET THAN PERSONAL COMPUTERS

12. #BRIGHTONSEO @ISD_PAUL WE ARE NOW HERE

13. #BRIGHTONSEO @ISD_PAUL AUDIENCE PARTICIPATION

14. #BRIGHTONSEO @ISD_PAUL WHAT IS GOOGLE NOW?

15. #BRIGHTONSEO @ISD_PAUL WEATHER

16. #BRIGHTONSEO @ISD_PAUL NEWS

17. #BRIGHTONSEO @ISD_PAUL BUS TIMETABLE

18. #BRIGHTONSEO @ISD_PAUL TRAFFIC

19. #BRIGHTONSEO @ISD_PAUL PLACES NEARBY

20. #BRIGHTONSEO @ISD_PAUL SPORTS

21. #BRIGHTONSEO @ISD_PAUL CAR PARKING

22. #BRIGHTONSEO @ISD_PAUL ALSO REMINDERS, BIRTHDAYS, MOVIES, CURRENCY & MORE

23. #BRIGHTONSEO @ISD_PAUL HOW DOES GOOGLE KNOW

24. #BRIGHTONSEO @ISD_PAUL DON’T BE SCARED

25. #BRIGHTONSEO @ISD_PAUL INTEGRATES WITH APPS http://searchengineland.com/google-now-cards-integrated-third-party- developer-apps-213968 https://www.google.com/landing/now/integrations.html How the Airbnb data shows in a Google Now card

26. #BRIGHTONSEO @ISD_PAUL VOICE COMMANDS https://www.youtube.com/watch?v=2vT0AWDq3DE - Credit PhoneBuff

27. #BRIGHTONSEO @ISD_PAUL HUMMINGBIRD UPDATE User - Who is the President of United States of America? Google - Barack Obama User - Who is he married to? Google - Michelle Obama is the wife of Barack Obama

28. #BRIGHTONSEO @ISD_PAUL HOW TO SEO FOR GOOGLE NOW http://www.searchenginejournal.com/google-now-changing-online- interactions/113059

29. #BRIGHTONSEO @ISD_PAUL 60% OF CONSUMERS VIEW MOBILE BEFORE VISITING THE STORE http://searchenginewatch.com/sew/how-to/2266216/how-google-now-will-impact-seo-what-you-can- do-to-get-a-head-start

30. #BRIGHTONSEO @ISD_PAUL LISTEN UP

31. #BRIGHTONSEO @ISD_PAUL GET LOCAL

32. #BRIGHTONSEO @ISD_PAUL Google+

33. #BRIGHTONSEO @ISD_PAUL COMPLETE YOUR PROFILE ADDRESS CONTACT INFO CATEGORY HOURS INTRODUCTION VERIFICATION

34. #BRIGHTONSEO @ISD_PAUL REVIEWS

35. #BRIGHTONSEO @ISD_PAUL SOCIAL MEDIA

36. #BRIGHTONSEO @ISD_PAUL GET PERSONAL http://searchengineland.com/google-knowledge-graph-now-showing-social-profiles-brands-212823/

37. #BRIGHTONSEO @ISD_PAUL CONTENT WITH CONTEXT

38. #BRIGHTONSEO @ISD_PAUL ANSWER QUESTIONS

39. #BRIGHTONSEO @ISD_PAUL SCHEMA.ORG

40. #BRIGHTONSEO @ISD_PAUL ADD SCHEMA.ORG TO EMAILS AND THE WEB https://developers.google.com/schemas/

41. #BRIGHTONSEO @ISD_PAUL STEP 1