Professional portfolio, Enterprise Design, Design for Enterprise, Social Entrepreneurship

1. Patricia A. Reiter
Organizational Design
ASU Foundation Challenges Campaign
Design for Enterprise
SkySong Innovation Center
.
MBA AIA BFA
Entrepreneur Architect Artist
Strategic Leader Multi-dimensional Critical maker
Implementer Problem solver Critical thinker

2. Patricia A. Reiter
Relevant Projects/Experience
• Depth and breadth of
business expertise
• Frames ideas to attract
resources from donors,
investors and clients
Comprehensive strategic
plan AND implementation
Leadership Team Qualifications
Marketing/Communication
strategy and branding
Board, Donor or Client
Relations
Optimize resources
through technology
Realignment of
Operations
Leadership team
and valued collaborator

3. Patricia A. Reiter
Who is Patricia Reiter?
Mission driven
Committed to social impact through business methods
Multi-dimensional
Speaks philanthropy, marketing, finance, operations, social entrepreneurship, as well as
industrial design, architecture and fine arts
Analytical
Believes in the power of numbers and real data
Perceptive
Wealth of experience managing mission-critical relationships
Prejudiced for action
Strategy is easy, implementation is hard.
Custom fit
Geared for engagement as employee or consultant and able to travel broadly

4. Patricia A. Reiter
How to raise
a billion dollars
Organizational Design
ASU Foundation/Chief of Staff/
Strategy Team/Board Liaison

5. How to raise
Patricia A. Reiter a billion dollars
Organizational Design
Design Brief
Transform the fundraising and entrepreneurial arm of the
second largest public university to:
1. Fully communicate the vision of the New American
University (Excellence – Access – Impact)
2. Raise $1.3 Billion in 7 years
3. Link ASU and the community

6. How to raise
Patricia A. Reiter a billion dollars
Organizational Design
Set the Direction
Working directly with the ASUF leadership team, the board and
university leadership, we developed an inspiring direction beyond
the traditional goals of fundraising. The following slides were
taken from various presentations I gave to groups to cascade that
message to all stakeholders.

7. How to raise
Patricia A. Reiter a billion dollars
Organizational Design
Mobilize leadership
Within two years:
New President/CEO
New CFO
3 New Vice Presidents
19 out of 45 board
members were new
Set in motion a plan to
grow from 120-200
employees focusing on
recruiting front-line
fundraisers

8. How to raise
Patricia A. Reiter a billion dollars
Organizational Design
Articulate an investor-centric model
How do you build credibility
within the institution?
In a complex organization
with dispersed decision
making, the rights and
wishes of the donor were
often getting lost. We
began to change behavior
by changing the language
(investor vs donor) and
using this paradigm in our
training and presentations.
This eventually re-oriented
the activities of many of the
stakeholders, reduced turf
battles and increased
service outcomes both
internally and directly with
constituent base.

9. How to raise
Patricia A. Reiter a billion dollars
Organizational Design
Focus on top-line growth What will drive results?
Analysis of peer
performance, giving history
and constituent capacity
drove focus on high net-
worth individuals.
All front-line fundraisers
could map their activities
directly to this strategy

10. How to raise
Patricia A. Reiter a billion dollars
Organizational Design
Collect, analyze and organize data What is the money for?
I was responsible for
collecting information from
23 deans, multiple research
institutes, 4 cross
disciplinary special
initiatives and sort them
into 4 themes, 5 investment
vehicles and reporting back
out to all the stakeholders.

11. How to raise
Patricia A. Reiter a billion dollars
Organizational Design
Simplify the message How does it all fit together?
This diagram reflected the
relationship between the
themes and the specific
investment areas within the
university.
Each item on the far right
lead to another set of
diagrams with even more
detail.

12. How to raise
Patricia A. Reiter a billion dollars
Organizational Design
Engage stakeholders in the ambition How do we create a brand
to drive support for ASU?
Our board had several top-
notch corporate brand
experts, we hired Bruce
Mau design and we worked
with the creative assets
within the university in the
business school, the design
school and the university
communications team.
Our inclusive efforts were
rewarded by broad
adoption of the design
standards and messages.

13. How to raise
Patricia A. Reiter a billion dollars
Organizational Design
Roll out the Brand ASUchallenges.com
• how do we educate in a rapidly changing
world?
• how do we focus information and technology to
produce meaningful change?
• how do we build strong, vibrant communities?
• how do we create a sustainable way of life?
• how do we promote economic opportunity and
security?
• how do we lead healthier, more fulfilling lives?
• how do we defend and extend human rights?
• how do we understand the past and present for
the sake of the future?

14. Patricia A. Reiter
Accelerating
innovation
Design for Enterprise
ASU Scottsdale Innovation Center

15. Accelerating
Patricia A. Reiter innovation
Design for Enterprise
Design Brief
I was responsible for
ASU Scottsdale Innovation Center ensuring the design for the
entrepreneurial spaces
1.Create a true mixed use community combining occupied by ASU set the
technology, research, education, art, and civic life. standard for the rest of the
43 acre development.
2.Integrate entrepreneurial assets of the university, new
business, and community interests in a collaborative To communicate our
aspirations, I developed a
environment. series of design precepts to
guide our decision making
3.Expressive design which denotes innovation, vitality, and and set expectations for the
functional responsiveness. user groups.
“Like nothing else on campus”
--ASU President Michael Crow

16. Accelerating
Patricia A. Reiter innovation
Design for Enterprise
Design is an extended
negotiation with
stakeholders who have
varied interests.
The programming process
for this project involved
regular meetings with:
Local politicians, zoning and
permitting authorities,
bankers, developers,
brokers, architects,
engineers, contractors,
suppliers as well as the
client group, ASU
innovation enterprises,
faculty, researchers and
administrators.

17. Accelerating
Patricia A. Reiter innovation
Design for Enterprise
Alternative work and
meeting space centered
around an internal café
which encourages
spontaneous meetings and
conversations.

18. Accelerating
Patricia A. Reiter innovation
Design for Enterprise
Limited resources were
leveraged by creating a few
key focal points, integrating
design work of ASU
students and selective use
of color.

19. Accelerating
Patricia A. Reiter innovation
Design for Enterprise
To equalize access to
sunlight and views, there
are no exterior offices.
Private offices are located
on a center spine allowing
daylight to penetrate to the
center of the floor and
encourages people to get
up from their desk and
circulate.
Open workspaces are
designed to be attractive,
semi-private, comfortable
and personalized.

20. Accelerating
Patricia A. Reiter innovation
Design for Enterprise
www.skysongcenter.com
The ASU Innovation Center
is now occupied by a wide
array of young global
companies and venture
capitalists as well as the
entrepreneurial assets of
the university.
It is often the starting point
for tours highlighting
innovation and technology
in the region and is widely
used as a community
resource to convene
business meetings, training
and social events.

21. Patricia A. Reiter
Current Focus
I am currently exploring the following issues:
Social Enterprise
Can a hybrid model of doing good while doing well accelerate social impact?
Scale
How can non-profits, NGO’s etc reach the scale needed to address society’s
most significant problems in poverty, health, sustainability and education?
Philanthropic Marketplace
How can the best ideas attract the majority of resources and overcome the
bias against overhead required for growth?

22. Patricia A. Reiter
Current Focus
I am actively engaged in research and networking
in this emerging sector of the economy and intend
to apply that knowledge to advance educational,
cultural and sustainable causes through consulting
and writing.
Attendance & involvement:
www.socialcapitalmarkets.net
www.casefive.org/media/index.htm
www.se-alliance.org/chicago.cfm

23. Patricia A. Reiter
MBA, AIA, BFA
patricia.a.reiter@gmail.com
602 402 0857
References and complete portfolio
available upon request