Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Open educational resources for all?
Comparing user motivations and
characteristics across The Open
University’s iTunes U c...
“Advancement and dissemination of learning
and knowledge … to promote the general
wellbeing of the community.”
2
The hypothesis:
Open education models lead to
more equitable access to
education, serving a broader base
of learners than ...
Online survey (n=1067)
Disabled: 19%
English first language: 81%
UK resident: 66%
Online survey (n=2,208)
Disabled: 13%
En...
Online survey (n=1067)
Formal students (14%)
Informal learners (87%)
Educators (16%)
0%
5%
10%
15%
20%
25%
30%
35%
School ...
The green figures highlight where disabled or unwaged users are above the overall
percentage for that qualification catego...
Non native English speakers residing in
English speaking countries
iTunes U OpenLearn
% of respondents
in English-
speakin...
Comparison of UK national data and survey data
UK national
data
iTunes U OpenLearn
Percentage of working
age adults living...
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
All -- less likely to
take a paid-for
course
Informal...
Open education models lead to more equitable access
to education, serving a broader base of learners than
traditional educ...
How are we responding to this data?
Key
differences
between
platforms
Short,
medium +
long term
action
1. Extend syndicati...
 Ensure analytics give insight into
underserved groups e.g. disabled, unwaged.
 Ensure accessibility of online content.
...
Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U c...
Upcoming SlideShare
Loading in …5
×

of

Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 1 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 2 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 3 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 4 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 5 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 6 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 7 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 8 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 9 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 10 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 11 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 12 Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Slide 13
Upcoming SlideShare
In grammars we trust: LeadMine, a knowledge driven solution
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform

Download to read offline

With the rise in access to mobile multimedia devices, educational institutions have exploited the iTunes U platform as an additional channel to provide free educational resources with the aim of profile-raising and breaking down barriers to education. For those prepared to invest in content preparation, it is possible to produce interactive, portable material that can be made available globally. Commentators have questioned both the financial implications for platform-specific content production, and the availability of devices for learners to access it (Osborne, 2012).

The Open University (OU) makes its free educational resources available on iTunes U and via its web-based open educational resources (OER) platform, OpenLearn. The OU’s OER on iTunes U reached the 60 million download mark in 2013; its OpenLearn platform boasts 27 million unique visitors since 2006. This paper reports the results of a large-scale study of users of the OU’s iTunes U channel and OpenLearn platform. A survey of several thousand users revealed key differences in demographics between those accessing OER via the web and via iTunes U. In addition, the data allowed comparison between three groups: formal learners, informal learners and educators.

The presentation raises questions about whether university-provided OER meet the needs of users and makes recommendations for how content can be modified to suit their needs. As the publishing of OER becomes core to business, we reflect on reasons why understanding users’ motivations and demographics is vital, allowing for needs-led resource provision and content that is adapted to best achieve learner satisfaction, and to deliver institutions’ social mission.

  • Be the first to like this

Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform

  1. 1. Open educational resources for all? Comparing user motivations and characteristics across The Open University’s iTunes U channel and OpenLearn platform Patrina Law, Open Media Unit, The Open University Leigh-Anne Perryman, OER Research Hub, The Open University Andrew Law, Open Media Unit, The Open University
  2. 2. “Advancement and dissemination of learning and knowledge … to promote the general wellbeing of the community.” 2
  3. 3. The hypothesis: Open education models lead to more equitable access to education, serving a broader base of learners than traditional education.
  4. 4. Online survey (n=1067) Disabled: 19% English first language: 81% UK resident: 66% Online survey (n=2,208) Disabled: 13% English first language: 53% UK resident: 14% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% Under 15 years 15 – 18 years 19 – 24 years 25 – 34 years 35 – 44 years 45 – 54 years 55 – 64 years 65 - 74 years Over 74 years Prefer not to say iTunes U OpenLearn
  5. 5. Online survey (n=1067) Formal students (14%) Informal learners (87%) Educators (16%) 0% 5% 10% 15% 20% 25% 30% 35% School leaving Vocational qual College dip/cert UG degree PG degree None iTunes U OpenLearn Online survey (n=2,208) Formal students (38%) Informal learners (42%) Educators (18%)
  6. 6. The green figures highlight where disabled or unwaged users are above the overall percentage for that qualification category, the red figures show where they are below the overall percentage.
  7. 7. Non native English speakers residing in English speaking countries iTunes U OpenLearn % of respondents in English- speaking countries English not first language % of respondents in English- speaking countries English not first language 49.39% 11.18% 66.45% 27.00%
  8. 8. Comparison of UK national data and survey data UK national data iTunes U OpenLearn Percentage of working age adults living in the UK who are disabled 16%* 15% in UK sample 18% in UK sample Percentage living in the UK with English not as first language 8%** 9% in UK sample 10% in UK sample *Department for Work and Pensions, Disability Facts and Figures, 2013 **Office for National Statistics, 2013
  9. 9. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% All -- less likely to take a paid-for course Informal learners -- more likely to take paid-for course Formal students - - more likely to take a paid-for course All -- more likely to take a free course in the subject area All -- strongly agree -- use OU materials with confidence for factual accuracy iTunes U OpenLearn “I have tended to use these free modules from OU and elsewhere as tasters to help me decide on more formal distance learning courses.” “…I would be prepared to pay for whole courses if I could afford them but I can't…” “As a pensioner I cannot afford to pay for education, never the less I still feel the need to learn and achieve.”
  10. 10. Open education models lead to more equitable access to education, serving a broader base of learners than traditional education ?
  11. 11. How are we responding to this data? Key differences between platforms Short, medium + long term action 1. Extend syndication 2. Build badging infrastructure 3. Improve ‘course’ experience (OpenLearn) 4. Explore mobile optimisation 5. Commissioning fine tuned to underserved groups e.g. disabled/unwaged 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% iTunes U OpenLearn
  12. 12.  Ensure analytics give insight into underserved groups e.g. disabled, unwaged.  Ensure accessibility of online content.  Provide multiple formats.  Provide mobile optimisation.  Develop entry-level content to build learners’ confidence.  Consider non-native English speakers. Recommendations

With the rise in access to mobile multimedia devices, educational institutions have exploited the iTunes U platform as an additional channel to provide free educational resources with the aim of profile-raising and breaking down barriers to education. For those prepared to invest in content preparation, it is possible to produce interactive, portable material that can be made available globally. Commentators have questioned both the financial implications for platform-specific content production, and the availability of devices for learners to access it (Osborne, 2012). The Open University (OU) makes its free educational resources available on iTunes U and via its web-based open educational resources (OER) platform, OpenLearn. The OU’s OER on iTunes U reached the 60 million download mark in 2013; its OpenLearn platform boasts 27 million unique visitors since 2006. This paper reports the results of a large-scale study of users of the OU’s iTunes U channel and OpenLearn platform. A survey of several thousand users revealed key differences in demographics between those accessing OER via the web and via iTunes U. In addition, the data allowed comparison between three groups: formal learners, informal learners and educators. The presentation raises questions about whether university-provided OER meet the needs of users and makes recommendations for how content can be modified to suit their needs. As the publishing of OER becomes core to business, we reflect on reasons why understanding users’ motivations and demographics is vital, allowing for needs-led resource provision and content that is adapted to best achieve learner satisfaction, and to deliver institutions’ social mission.

Views

Total views

411

On Slideshare

0

From embeds

0

Number of embeds

6

Actions

Downloads

5

Shares

0

Comments

0

Likes

0

×