Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
oerresearchub.org
Developing sustainable businessDeveloping sustainable business
models for institutions’ provisionmodels ...
oerresearchub.org
“The basic paradox is between the
laudable desire, in the spirit of the open
educational resources (OER)...
oerresearchub.org
OECD (2007) reportOECD (2007) report
Altruism
Leveraging taxpayers’
money
Efficiency
Showcase
Taste...
oerresearchub.org
Paul Stacey (2012)Paul Stacey (2012)
OER… “accelerate
learning by providing
educational resources for
ju...
oerresearchub.org
“Open education acts as a bridge to formal education,
and is complementary, not competitive, with it.”
P...
oerresearchub.org
Launched 2006Launched 2006Launched 2006Launched 2006
27 million27 million
unique visitorsunique visitors...
 Online survey
(n=1067)
 Majority aged
35-74
 Formal
students
(FT=8%;
PT=6%);
 Informal
learners
(87%);
 Educators
(1...
oerresearchub.org
OER as a bridge to formal learningOER as a bridge to formal learning
•OER as showcase
•OER as taster
•OE...
oerresearchub.org
‘I recommended
OpenLearn to a
colleague who
was thinking of
doing an OU
course on
retirement’
‘I recomme...
oerresearchub.org
‘I’ve used
OpenLearn to try
things out before
signing up for a
module…you
have the ability
to 'taste' ar...
oerresearchub.org
49% of
informal
learners and
58% of
formal
students
said their
motivation to
use
OpenLearn
was to
improv...
oerresearchub.org
Barriers to OER useBarriers to OER use
oerresearchub.org
RecommendationsRecommendations
• Increase awareness of the
platform and discoverability
of OpenLearn res...
Reaching new learners viaReaching new learners via
extending syndicationextending syndication
Building social recommendationBuilding social recommendation
via social networksvia social networks
Badges will:
•Motivate entry-level learners
•Build confidence
•Allow the exploitation of viral features to spread the word...
Supported by
www.oerresearchhub.org.uk
oer-research-hub@open.ac.uk
Twitter: @OER_Hub
#OERRHub
Upcoming SlideShare
Loading in …5
×

of

Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 1 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 2 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 3 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 4 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 5 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 6 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 7 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 8 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 9 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 10 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 11 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 12 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 13 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 14 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 15 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 16 Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users Slide 17
Upcoming SlideShare
API-diskusjonen
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users

Download to read offline

Universities across the globe have, for some time, been exploring the possibilities for achieving public benefit and generating business and visibility through releasing and sharing open educational resources (OER). Many have written about the need to develop sustainable and profitable business models around the production and release of OER. Downes (2006), for example, has questioned the financial sustainability of OER production at scale. Many of the proposed business models focus on OER’s value in generating revenue and detractors of OER have questioned whether they are in competition with formal education.

This presentation reports on a study intended to broaden the conversation about OER business models to consider the motivations and experiences of OER users as the basis for making a better informed decision about whether OER and formal learning are competitive or complementary with each other. The study focused on OpenLearn - the Open University’s (OU) web-based platform for OER, which hosts hundreds of online courses and videos and is accessed by over 3,000,000 users a year. A large scale survey and follow-up interviews with OpenLearn users worldwide revealed that university provided OER can offer learners a bridge to formal education, allowing them to try out a subject before registering on a formal course and to build confidence in their abilities as learners. In addition, it was found that using OER during formal paid-for study can improve learners’ performance and self-reliance, leading to increased retention and satisfaction with the learning experience.

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Developing sustainable business models for institutions’ provision of open educational resources: Learning from OpenLearn users

  1. 1. oerresearchub.org Developing sustainable businessDeveloping sustainable business models for institutions’ provisionmodels for institutions’ provision of open educational resources:of open educational resources: Learning from OpenLearn usersLearning from OpenLearn users Leigh-Anne Perryman, OER Research Hub, The Open University Patrina Law, Open Media Unit, The Open University Andrew Law, Open Media Unit, The Open University
  2. 2. oerresearchub.org “The basic paradox is between the laudable desire, in the spirit of the open educational resources (OER) movement (UNESCO, 2012) to make knowledge the common property of humankind, and to find a business model that generates money for doing it’.” Sir John Daniel, 2012
  3. 3. oerresearchub.org OECD (2007) reportOECD (2007) report Altruism Leveraging taxpayers’ money Efficiency Showcase Taster Internal development OECD (2007) Giving Knowledge for Free: the emergence of open educational resources: http://www.oecd.org/edu/ceri/38654317.pdf.
  4. 4. oerresearchub.org Paul Stacey (2012)Paul Stacey (2012) OER… “accelerate learning by providing educational resources for just-in-time, direct, informal use by both students and self-directed learners” Stacey, P. (2012) The economics of open: http://edtechfrontier.com/
  5. 5. oerresearchub.org “Open education acts as a bridge to formal education, and is complementary, not competitive, with it.” PhotoCredit:FHMiraCC-BY-SA http://www.flickr.com/photos/25894583@N08/3204656 258/ http://oerresearchhub.org/collaborative-research/hypotheses
  6. 6. oerresearchub.org Launched 2006Launched 2006Launched 2006Launched 2006 27 million27 million unique visitorsunique visitors since launchsince launch 27 million27 million unique visitorsunique visitors since launchsince launch Over 5 millionOver 5 million people perpeople per yearyear Over 5 millionOver 5 million people perpeople per yearyear Over 10%Over 10% clickclick through tothrough to ‘Study with the‘Study with the OU’OU’ Over 10%Over 10% clickclick through tothrough to ‘Study with the‘Study with the OU’OU’
  7. 7.  Online survey (n=1067)  Majority aged 35-74  Formal students (FT=8%; PT=6%);  Informal learners (87%);  Educators (16%). oerresearchub.org
  8. 8. oerresearchub.org OER as a bridge to formal learningOER as a bridge to formal learning •OER as showcase •OER as taster •OER as accelerating learning through study skills/confidence development
  9. 9. oerresearchub.org ‘I recommended OpenLearn to a colleague who was thinking of doing an OU course on retirement’ ‘I recommended OpenLearn to a colleague who was thinking of doing an OU course on retirement’ I have shared contents with friends and family, some of whom went on to serious OU study’ I have shared contents with friends and family, some of whom went on to serious OU study’ OpenLearn asOpenLearn as ‘‘showcaseshowcase’’
  10. 10. oerresearchub.org ‘I’ve used OpenLearn to try things out before signing up for a module…you have the ability to 'taste' areas of the modules before signing yourself up for something which may or may not be suited to you.’ ‘I’ve used OpenLearn to try things out before signing up for a module…you have the ability to 'taste' areas of the modules before signing yourself up for something which may or may not be suited to you.’ OpenLearn asOpenLearn as ‘‘tastertaster’’ ‘All OU modules should have content on OpenLearn’ ‘All OU modules should have content on OpenLearn’
  11. 11. oerresearchub.org 49% of informal learners and 58% of formal students said their motivation to use OpenLearn was to improve their study skills 49% of informal learners and 58% of formal students said their motivation to use OpenLearn was to improve their study skills OpenLearn & study skillsOpenLearn & study skills
  12. 12. oerresearchub.org Barriers to OER useBarriers to OER use
  13. 13. oerresearchub.org RecommendationsRecommendations • Increase awareness of the platform and discoverability of OpenLearn resources, especially for people outside higher education. • Make the content more engaging for learners. Photo Credit: margot.trudell CC-BY-NC-ND http://www.flickr.com/photos/30103987 @N04/6483352101
  14. 14. Reaching new learners viaReaching new learners via extending syndicationextending syndication
  15. 15. Building social recommendationBuilding social recommendation via social networksvia social networks
  16. 16. Badges will: •Motivate entry-level learners •Build confidence •Allow the exploitation of viral features to spread the word •Encourage sign-in/registration (useful data, opportunity to build relationships) Using badges to supportUsing badges to support progression, drive sign-in, andprogression, drive sign-in, and add to viral impactadd to viral impact
  17. 17. Supported by www.oerresearchhub.org.uk oer-research-hub@open.ac.uk Twitter: @OER_Hub #OERRHub

Universities across the globe have, for some time, been exploring the possibilities for achieving public benefit and generating business and visibility through releasing and sharing open educational resources (OER). Many have written about the need to develop sustainable and profitable business models around the production and release of OER. Downes (2006), for example, has questioned the financial sustainability of OER production at scale. Many of the proposed business models focus on OER’s value in generating revenue and detractors of OER have questioned whether they are in competition with formal education. This presentation reports on a study intended to broaden the conversation about OER business models to consider the motivations and experiences of OER users as the basis for making a better informed decision about whether OER and formal learning are competitive or complementary with each other. The study focused on OpenLearn - the Open University’s (OU) web-based platform for OER, which hosts hundreds of online courses and videos and is accessed by over 3,000,000 users a year. A large scale survey and follow-up interviews with OpenLearn users worldwide revealed that university provided OER can offer learners a bridge to formal education, allowing them to try out a subject before registering on a formal course and to build confidence in their abilities as learners. In addition, it was found that using OER during formal paid-for study can improve learners’ performance and self-reliance, leading to increased retention and satisfaction with the learning experience.

Views

Total views

573

On Slideshare

0

From embeds

0

Number of embeds

3

Actions

Downloads

6

Shares

0

Comments

0

Likes

0

×