The business case for open badges at the Open University: a first look at the impact of badged open courses

1. Recognising informal elearning
with digital badging: evidence
for a sustainable business
model
Patrina Law, Head of Free Learning
The Open University
Patrina.Law@open.ac.uk
@HigherEdPatrina
www.slideshare.net/patrinalaw

2. Why do we do free learning?

3. What is ?
Comprehensive: Over 900 free courses 1-100
hrs in length.
Representative: From introductory to masters.
Inspiring: Enriched with
inspiring topical videos,
interactive games,
quizzes, polls and
articles.
Rewarding: Recognising progress and
achievements through personal profiles,
certification and digital badging.

4. 4
Our commitment to ‘open’

5. How does informal learning
begin?

6. Syndication of free assets

7. Why is OpenLearn important?
7
Enquirers: 13% of visitor
enquire about qualifying
with the OU.
39m
Total visitors worldwide
inspired by free learning
from the OU since launch.
4.9m New visitors every year.
Social Impact: OpenLearn helps
ensures our campus remains truly
open, with academic perspectives
on important community issues.
0.5m

8. Our research: who are our informal learners?
Research projects in 2013, 2014 and 2015:
• Demographic profiling of learners, students and teachers
• Understanding how the content serves learners’ needs
• Examining how free educational content is influences the
progression to formal study
• Understanding learners’ challenges and successes
• Discovering what learners want and how this is changing
• Evaluating the impact of the ‘recognition’ for informal learning

9. 9
What do our surveys tell us?

10. What we know about our OpenLearn learners
“I can definitely say that I
wouldn’t have taken the risk
of paying so much to do a
degree if I hadn’t been able
to test the water through
OpenLearn.”
“ The free extracts of
courses gave me
confidence to enroll in
my first module…I
have also been using
them to practice time
management. ”
“ It's free! I can't afford
the costs of university
courses since it all
went sky high. ”
“ I fell into OpenLearn
because I was priced
out of other studies. ”
“ Thank you for
providing a resource for
people that cannot get
to a facility due to
physical and/or
financial difficulty.
Being out of the
workforce is hard; it is
easy to feel closed off
from particular
changes. These
courses make it
possible to keep the
mind active, learn and
try to stay current…with
the advancement of
technology. ”

11. What do informal learners want now?
58% declare improved confidence in their ability to study.
38% are students. 10% enrol: 29% of these are OU students.
80+% want OU-branded recognition for informal learning.
Cross (2007) describes informal learning as ‘the unofficial,
unscheduled, impromptu way people learn’ but in an environment
where ‘...no one assigns grades…’ and ‘...no one takes attendance.’
We have moved from Cross’ anonymous world to one of identified
informal learning. Whilst learning is still taking place as a
supplement to formal learning there is a growing demand and
expectation that informal learners want recognition for their
achievements and engagement that can be acknowledged beyond
a closed forum of learners.

12. Why award badges?
Image credits: Thornhill School http://thornhillschool.org.uk/current/latest-news/-/post/blue-peter-badges; and Patrina Law.
A means to recognise learning, to
motivate learners, and to provide
evidence of skills and achievements
in a variety of formal and informal
settings

13. Digital badges in HE
Research tells us that they are used:
1. by educators in MOOCs to reward and motivate
learners to participate in a group.
2. by learners to let others know of their mastery
usually in closed, online, tutored environments.
3. by universities as a method of encouraging first
year students to complete.
Awarding of a badge can often be a manual activity.

14. Badged Open Courses (BOCs) on OpenLearn
Require learners to progress at their
own pace and not in a cohort, in
specially designed courses.
Badges are applied to support and
motivate learners who, in the
informal sector, are often from
underserved groups.

15. Engaging with learners – informal and formal
Launched in 2015, Badged Open Courses:
1. Give informal learners the recognition they’ve requested.
2. Give prospective students the skills to be prepared for
undergraduate study.
3. Give our current students a means of developing and
displaying skills relevant to career progression.
 Created using repurposed module content or via current
module production
 Cheaper to produce than our MOOCs
 No tutoring overhead
 Badging infrastructure interoperable with open standards

16. Badge display
Mozilla Backpack
My OpenLearn Profile Social networks e.g.
LinkedIn
Printable certificate

17. BOC assessment framework
• Learners need to achieve 50% to
pass an assessment
• Learners are given three
attempts
• If they fail on the third attempt,
they can retake after 24 hours
• Practice assessment is available
throughout the course
• All pages of the course must
have been ‘read’
• Formal assessment takes place
halfway and at the end
Two successful assessments = 1 badge

18. The business case for free learning
• A showcase for new students
• A taster of paid-for content
• Confidence building
• A taster for studying online
and at a distance
• For OpenLearn, direct click-
through to make an enquiry
• Re-using/repurposing course
content reduces costs
• Improved grades and
confidence in students

19. BOC impact – supporting the business case
Initial findings (since March):
o 1300 badges issued
o The BOCs are generating over 12,000
new visitors a month to OpenLearn
o They drive a very high proportion of
learners to click-through to make an
enquiry to the OU (~28%)
o Completion rates of BOCs are higher than
our MOOCs
o 250 formal module registrations have
been made (mostly entry level)
o 2000 prospectus requests
o Satisfaction rates are very high (~98%)
o Surveys have also shown that up to 57%
say that they will be sharing their
achievements with an employer or
prospective employer

20. BOC impact – qualitative data analysis
 BOCs as a motivator and for recognition
 71% perceive digital badge and certificate as equally
important
Responses to ‘What does earning a badge mean to you?’
Source: SurveyMonkey. End of course survey, English skills for learning.
“The basic
accreditation from
these badges adds
more value to the work
I put in”
“Thank you for giving
me the confidence to
do something I thought
I had no intellect to
actually do”

21. BOC impact – qualitative data analysis
 BOCs supporting professional development
 39-57% will show badge to employer
 BOCs as preparedness and driver for study
 Promising demographic for undergraduate recruitment in terms of age
(younger than OpenLearn overall) and existing qualifications: 7-17%
hold undergraduate degree compared to 26% on OpenLearn
(MOOCs >70%)
 Reasons for studying: Professional development (84%), personal
interest (78%), preparation for study (54%)
 58% had not taken online course before
“a good talking point
and something to
include on my CV”
“Refreshed my maths
skills and going on to do
the open learn English
course, will be applying to
do an access course in
March”

22. BOC impact – qualitative data analysis
 Identified informal learners are clear about how they like to learn
Responses to ‘Please rate how you felt about the different ways of learning on
OpenLearn’.
Source: SurveyMonkey. End of course survey, Succeed with maths Part 1

23. BOC impact – reasons for studying…
Word cloud source: SurveyMonkey. End of course survey, Succeed with maths Part 1

24. What employers
want
e.g. resilience,
negotiation,
followership,
commercial
awareness and
communication,
working in
culturally diverse
teams
Badge metadata
enhanced
e.g. with level of
participation,
production of
artefact,
assessment type,
by sector, by
industry
HEAR /
extended
transcript
Education Design
Lab, collaborating
employers + collaborating
badge providers

25. Next steps
1. Platform enables rapid feedback for interoperable
innovation with the VLE (Moodle)
2. Continue to experiment in the open with digital
credentialising and ‘volunteer’ social support
3. Extending curriculum to new postgraduates, plus subject-
specific clusters, employability, workplace skills
4. Delivery of BOCs to offender learners (UK and Australia)
5. Working with Centre for Recording Achievement for the
UK to recognise Digital Badging in HE.
6. OU BOCs on OU Student Record and HEAR.
@HigherEdPatrina
www.slideshare.net/patrinalaw