Lead scoring and nurturing can help colleges and universities attract and retain more successful students. Lead scoring involves analyzing the traits of past successful students to identify others with similar profiles. Key traits may include demographics, psychographics, budget, authority to enroll, need for education, and timeframe. Organizations then focus enrollment efforts on leads most likely to enroll today through relevant outreach, while nurturing those likely to enroll later with less expensive channels. Done correctly with the right message through the right channels at the right time, lead scoring and nurturing can increase conversion rates by 1.5 to 3.0 times by ensuring all qualified prospects are contacted.

1. Lead scoring & Nurturing Providing colleges and universities with strategic marketing services that attract and retain successful students.

2. Organizations have limited resources.

3. fact Lead scoring and nurturing can increase conversion rates by 1.5 to 3.0x.

4. Missed opportunities

5. fact Most organizations fail to contact 40% to 60% of new inquiries.

6. Lead Scoring: The Basics

7. Start with Success

8. Key insight Lead scoring is based on your successful students so you can attract even more successful students.

9. Common Traits.

10. Key insights Start with demographics and psychographics.

11. BudgetAuthorityNeedTiming

12. Key insights Do they have the money to pay for their education?Do they have the authority to make the decision to enroll?Do they have a real need for education?What is their timeframe for enrolling and graduating?

13. Action. Behavior. Progress..

14. Key insights What action should they take in order to enroll? Submit completed application. Submit transcripts. Attend financial aid workshop. Other?

15. Focus and…

16. …nurture.

17. fact Focus enrollment staff on those most likely to enroll today. Use less expensive communication channels to nurture those that are most likely to enroll later.

18. Right PersonRight MessageRight ChannelRight Time

19. Relevant content buildstrust

20. be relevant & creative Faculty, staff, alumni, students offer unique content.Unique content provides unique value.Unique value attracts and retains successful students.

21. Call 410-977-7355 today! Let’s explore how lead scoring and nurturing can help your institution…