Cos expect up to 50% jump in

1. Cos expect up to 50%
jump in festive sales
Woo Consumers With Discounts And Freebies | E-
Tailers Lead The Charge

2. Contd…
It's been a lacklustre year so far but, from all accounts, it looks like this will
be a cracker of a festive month for marketers. Across categories -from cars
and superbikes to white goods and mobile phones -companies predict a20-
50% growth in sales. In anticipation, marketers have gone on a promotional
blitzkrieg, with discounts, freebies and other offers pouring in for the
consumer. After three years of sluggish sales and average festive spurts, this
is good news for marketers. Typically , a good festival month can bring in
anywhere between 25% and 50% growth across segments. In cars, for
example, a 20-25% jump in monthly volume is considered a “very good“
festival season. In durables and mobiles, the jump is often higher -2x to 10x
on e-commerce platforms is par for the course. The festive month is broken
into different regional slabs: Ganesh Chaturthi for Maharashtra, Durga Puja
for Bengal and the east, Navratri for Gujarat and Diwali for the north, west
and Karnataka.

3. Contd…
Much of it is online-driven. Said Sulakshan Kumar, co-founder and CEO,
MySmartPrice (which analyzed online sales): “This festive season, top e-
commerce sites had agrowth of over 750% in GMV (gross merchandise
value) from last year. The top 3 categories sold online were mobiles,
computers and generic deals. Mobiles contributed nearly 50% of the GMV
while computers and generic deals contributed over 10% of sales. More
users too seem to have been bitten by the shopping bug this year as
transactions grew by 900% over last year's Big Billion Day .“
Automobiles have so far registered a mere 6% growth this year. Said
Vyomesh Kapasi, CEO, Kotak Mahindra Prime: “Footfalls and enquiries at
dealerships have seen a very good growth and more customers are logging in
for car finance. But the festive season stretches from mid-October to mid-
November this year, so we will need to monitor how well the trend holds
up.“

4. Contd…
The growth is even more pronounced in expensive luxury cars and
superbikes. Said Shirish Kulkarni, chairman, DSK Motowheels, which markets
the Benelli brand of highend motorcycles: “Festival demand has been very
good and very steady so far and we expect a 50% growth in premium bikes.
For Benelli, we have got 170-odd retail sales in 15 days at the rate of 10-a-
day, which is excellent for this price segment.“
Agreed Roland Folger, MD & CEO, Mercedes-Benz India: “The sentiment is
very positive thanks to the cut in interest rates last month. There is nothing
on the horizon to stop that growth track for us.“
The consumer durables companies predict over 20% growth compared to
last year and so far this year. But the growth is riding on the back of an
aggressive promotional push. Japan's Panasonic, with its festival sale named
Life Ut sav, expects an increase in the sale of televisions, refrigerators and
home appliances.

5. Contd…
“We offer quality products along with lucrative and va ue-added offers which help us to
successfully retain the consumers for longer period of time,“ said Manish Sharma,
president, CEAMA, and MD, Panasonic India & South Asia. LG is offering extended warranty
. “We expect a 20% to 25% growth this season, compared to the sales in the rest of the
year,“ says Niladri Datta, head of corporate marketing, LG India.
Online retailers like eBay and Snapdeal also foresee an increase in demand for televisions,
appliances and home products, besides mobile phones. Snapdeal saw its mobile phone
sales zoom. Rahul Taneja, vice-president (category management), Snapdeal, said “three
mobile phones are being sold per second“.
Overall, during the Preview Sale, Snapdeal saw its sales grow 20 times compared to ast
year. eBay, which has launched Loudest Diwali Ever sa e, expects an overall increase of
three to ten times across products during the festive season compared to the rest of the
year. Tier-2 & -3 cities have chipped in with higher contribution and growth this time
round. Cities like Trichy , Coimbatore, Nagpur, Surat and Rajkot have topped the charts.

6. For details and bookings contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015