Marketing Your App for the Social Era discusses how to optimize app marketing in a social world. It recommends integrating marketing strategies across PR, digital, events, websites, social media and advertising. It also suggests engaging customers on social platforms through content like stories, videos and infographics. Tracking metrics like social media followers and leads from social can measure the success of these strategies. The presentation emphasizes becoming a valuable social outlet and optimizing content for sharing.

1. Marketing Your App for the
Social Era
Rachella Grossi, salesforce.com, Sr. Manager, Partner Marketing
@rachellazg
In/rachellazg

2. Safe Harbor
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3. How to Market Your App in a Social World?

4. Marketing Your App for the Social Era
Be part of Nail the Optimize your Go
something message demand social
bigger generation

5. Reebok Differentiates with CrossFit

6. Salesforce.com Differentiates with Social
Business is Marketing Customers
social is aligned love it!

7. The Future of Enterprise Apps: Social and Connected
Evolution to
Next Cycle
Lip Service
From
Industry Dinosaurs
Matures
Leaders are
Social Established
Businesses
are Born
Year 1 Year 3 Year 5 Year 7 Year 9 Year 10

8. Re-Imagine Your App Social and Connected

9. Marketing Your App for the Social Era
Be part of Nail the Optimize your Go
something message demand social
bigger generation

10. What is Your Simple and Concise Value Proposition?
Fill in the blanks :
For _____________________________
Like ____________________________
Who ____________________________
Our Product ____________________
Is a _____________________________
That Provides ___________________
Unlike __________________________
Our Service _____________________

11. Make it the Right Pitch in the Right Voice
Salesforce.com Voice: Aloha
Be conversational
Be direct
Be concise
Business-speak Aloha

12. Some Aloha Examples
Be Conversational:
We enable collaboration by securely and effectively connecting people and business
information systems within enterprises and across enterprises.
Collaborate in real time, from anywhere.
Be Direct:
We offer a broad portfolio of products and services to enable public, private, and hybrid clouds
that enable customer choice.
Cloud computing makes your business more profitable.
Be Concise:
We are redefining how business solutions empower people for greater success, predict potential
issues and opportunities, and enable organizations to expand the possibilities for competitive
advantage.
Supercharge your sales. Bring social intelligence into your sales process.

13. Marketing Your App for the Social Era
Be part of Nail the Optimize your Go
something message demand social
bigger generation

14. The Power of an Integrated Strategy
PR Digital
Events Website
Marketing
Campaign
Social Media Advertising
Internal
Partnerships Communications

15. Best Practices for PR Success
1. Reporters are writers
2. Customer success
3. Metaphors
4. Get social
5. Keep salesforce.com in the loop

16. Create Awareness and Demand at Events
Build your events strategy
Don’t miss salesforce.com events

17. Market with SEO, SEM, and Retargeting
Visitor They learn about your
products but leave before • Measure your SEM
comes to
your site purchasing
• Follow SEO best practices
• Use retargeting
Retargeting displays your ads on
sites they visit later

18. Optimize Your Lead Follow-Up with Sales
Keys to conversion success
• Nurture emails
• Alignment with sales
• Quick follow up
• Equitable lead distribution
• Clear conversion criteria
• Multi-touch approach

19. Marketing Your App for the Social Era
Be part of Nail the Optimize your Go
something message demand social
bigger generation

20. Engage Your Customers Where they Are

21. And Share Awesome Content
Customer stories Campaigns
Infographics Videos

22. Rebecca Corliss
Head of Content & Social Media,
HubSpot
@repcor

25. HubSpot’s Social Growth in One Year
85% increase in Twitter followers
340% increase in LinkedIn followers
500% increase in Facebook likes

26. HubSpot Saw a 217% Increase in Leads from Social
July, 2011 August, 2012

28. Become a Reliable and Valuable Social Outlet

29. Optimize Content for Sharing

30. Follow through with Valuable Calls-to-Action

31. Rachella Grossi Rebecca Corliss
Senior Manager, Partner Head of Content and
Marketing Social Media
@rachellazg @repcor

32. DF12 ISV Success Sessions
Great sessions for each phase of the lifecycle
Plan Build Distribute Sell Support
ISV Kickoff: Getting Started Distributing & Licensing Your App How to Support Your Customers
How to Architect & Design Your App Automate Your App Sales ISV PM Product Roadmap
Designing Social Apps (Workshop)
Extend Your Commercial Force.com App Expanding Your Marketing Reach with AppExchange
Team Development and Release Mgmt Marketing Best Practices in the Social Era
Building Secure Applications in the Cloud Mastering the Direct Sales Model
Selling Social Apps
Follow sessions and join the Partner Success Group on

33. A Few Reminders. . .
Why Work With a PDO Partner Success Experts
Innovation Theater and Lounge
1:1 Success Clinics
Innovation Theater and Lounge
Need to relax? Have a massage!
Check out the Partner Hub
540 Howard Street
Survey (Session Record) Cloud Crawl (Thursday Night)
Follow us on Twitter @partnerforce

34. Partner Hub – Speaker Debrief
Why Work With a PDO
Partner
Success
Clinics
Welcome Desk
Speaker
Debrief
Area