Accelerate App Growth with AppExchange Marketing

AppExchange Marketing Program
Program Overview
Fall ’16: August – October 2016 | Winter ’16: November 2016 – January 2017

AppExchange Marketing Program Vision
Accelerate business app partner growth through best-in-class joint marketing
programs that engage, inspire, and transform our shared customers and prospects.
World-class
marketing
Turnkey partner
participation
Engaging
campaigns
Evergreen
content

Joint Marketing At Scale, The Salesforce Way
Awesome, customer-first
marketing that leverages
best practices from
Salesforce. Created for
partners by top-notch
internal program managers,
product marketers, graphic
artists, writers, and digital
campaign marketers.
World-class
marketing
30+ partners participate
each quarter, and our team
does all the heavy lifting. So
partners can watch, learn,
and reap the rewards for the
short and long term.
Though participation is
never effortless, it’s
designed to be easy and
efficient.
Turnkey partner
participation
Since we put the customer
first in everything we do,
thought leadership, peer
insights, and interesting app
collections are cornerstone
to the program. Which
means there’s plenty of
long-tail effect in most of
the available packages.
Evergreen
content
Whether we’re talking about
a simple promotion or a
multi-faceted campaign, our
goal is to position partner
apps and solutions within
engaging content and offers
that will get great results
and keep customers coming
back for more.
Engaging
campaigns
Note: participation in the program is restricted to revenue-sharing ISV & Consulting Partners.

The AppExchange Marketing Program Team
Becky de Loryn
Sr. Director,
ISV Partner Marketing
Latrice Barnett
Sr. Manager,
Amanda Nelson
Sr. Manager, AppExchange
Customer Community Marketing
Andrew Gothelf
Manager,
Howard Chen
Manager,
Josie Chiles
Director,
AppExchange Product Marketing
Ian Dunckel
Sr. Manager,
Christine Lee
and Review Analyst

“L-O-V-E-D our top of the list
placement in the AppExchange
digest!!! The leads are rolling in
now!!”
- Happy AMP participant
AppExchange Marketing Program Partners
Thank you to nearly 100 partners who have invested in AMP programs to date.
Accounting Seed
Acromobile
Acxiom
Adobe
Anaplan
Apttus
BigMachines
Bizible
BluSynergy
BMCRemedyforce
Box
Brainshark
Cadalys
Callidus Software
Canon
ChannelInsight
CipherCloud
ClickSoftware
CloudCoach
CloudCraze
Conga
ContactMonkey
Conversica
Cornerstone OnDemand
Coveo
CRMCulture
DemandFarm
DocuSign
Drawloop
EDL/Cloud Craze
Equifax
Experian
Fairsail
FinancialForce.com
Five9
Gainsight
GPS Dashboard
Groove
HeyWire
HireVue
Hoopla
iContact
inContact
Informatica
InsideSales
InsightSquared
Intacct
Jobscience
Kenandy
Kimble
KnowledgeTree
Krow
LearnSmarter
LevelEleven
MapAnything
Marketo
MindTouch
Mulesoft
Musqot
NCSquared
NewVoiceMedia
Ohanae
Point N Time
Precisio Business Solutions
PrintingForLess.com(PFL)
Prodly
PROS (Cameleon)
Qualtrics
Quosal
Qvidian
Rootstock
Sage
SAVO
Screen-Magic
Seismic Software
Selectica
ServiceMax
Silanis
Silverline
Skuid
Spanning
SpringCM
Stantive
SteelBrick
Surfwriter
SurveyMonkey
Synety
Tactile
Talent Rover
The TAS Group
ThinkSmart Solutions
TOA Technologies
Valgen
Velocify
Vidyard
Wizeline
Xactly
Yesware

It’s All About: Acceleration
Our approach to helping partners grow faster – with super-smart
marketing.

0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000 Unique Visitors Listing Activity Lead Activity
It’s All About: Delivering Results
This partner combined the
following packages over
multiple quarters to see a
great sustained lift in traffic,
activity, and leads:
• Home Page Promotion
• Retargeting
Actual KPIs from an AMP partner that has leveraged AMP for 4 quarters.
Source: AppExchange listing results, 2014 – 2016.
+150%
+52%
+54%

It’s All About: Casting a Wide Net with Creative Content
YouTube: 25,000 views Email: 100k+ subscribers
Paid media: 2.5m+ impressions Twitter: 53k+ followers

It’s All About: Leading By Example
Our team knows what works
to attract and convert
AppExchange traffic. We
work very closely with
product marketing and our
alliances co-marketing
teammates to make sure we
bring best of breed plays
into AMP.
AppExchange Best
Practices
We are closely aligned with
Salesforce’s core digital
marketing, so we can
leverage best practices
around paid digital
marketing, share audiences,
and optimize campaigns.
DigitalCampaigns
Two of our teammates
helped write the book on
social marketing at
Salesforce. They’ve
mastered the art and
science of planning, creating
and analyzing content
marketing, as well as social
listening, engaging and
publishing.
Content and Social
All assets created within
AMP are done by in-house
designers and writers who
understand how to talk to
Salesforce customers.
Strategy is set and final
assets are signed off by
senior creative leadership.
Top Notch Creative

It’s Time to Innovate Again
Top changes for Fall ’16 & Winter ’16.

Two Big Changes for August ’16 – January ’17
Target Audience-focused Campaigns
We are focusing 80% of our inventory and creative resources on audience-specific campaigns for 3-month periods (with
long-tail effect). This will help us create more compelling experiences for target customers and prospects, be more
operationally efficient, and – most importantly – deliver better results.
August – October is all about Apps Salesforce Admins Love – perfectly timed with the lead-up to Dreamforce ’16, when
our community will be out in force.
November – January focuses on small business Owners, Founders & CXOs so we can tap into the year-end and new year
desire to streamline and prepare the business for the next stage of growth.
A La Carte Promotion Options
Select AppExchange home page and category inventory are now available for short, budget-friendly flights.
Yes, it’s really true! For home page placement, your app must be relevant to our target audience during the time period
you select (i.e., Admins for August – October, and SMB for November – January).

About the “Apps Salesforce Admins Love” Campaign
AMP Fall ’16 (August – October 2016)
Vision
Engage and inspire our most influential audience through a series of amazing digital promotions, peer success stories,
and social/viral plays.
Target Audience
• Salesforce admins who already love apps, and are always looking for more ways to streamline their own workflows
and supercharge efficiency across their companies.
• New admins who are just learning the ropes and need a helping hand to understand the power of connected apps for
every work stream.
• Our strongest advocates – user group leaders and Salesforce MVPs.
Goals
• Create a drumbeat of content and promotions to elevate awareness about a variety of apps that can help admins
shine as the keepers of the Salesforce kingdom and change agents within their companies.
• Generate significantlift in traffic, activity, and leads for participating partners.
10-Word Success Summary
Admins install new apps while partners achieve record-breaking AppExchange-sourced demand.

About the “Accelerator Apps for SMBs” Campaign
AMP Winter ’16 (November 2016 – January 2017)
Vision
Engage this influential audienceby showcasing the arsenal of apps that connect everything, eliminate busy work, and
scale with growing businesses.
Target Audience
• SMB owners, founders, and CXOs who have a passion for growth and a firm grasp that technology can help address all
kinds of business challenges.
• SMB owners, founders and CXOs who rely on peer input and feel ease is equally important, because they don’t have
time for intensive research or implementation.
Goals
• Elevate the peers who are disrupting and transforming their industries with the power of apps fueling their growth.
• Create a drumbeat of content and promotions to elevate awareness about a variety of apps that can help SMBs grow.
• Generate significantlift in traffic, activity, and leads for participating partners.
10-Word Success Summary
SMB CXOs lead app charge while partners generate AppExchangeleads.

AMP Campaigns & Packages
Mix & match packages for all types of partners.

AppExchange Marketing Program Packages At-a-Glance
Qualifications: Revenue-sharing ISV/OEM Partners only. SI partners by invitation-only during pilot quarters. See package details for specific requirements.
Customer satisfaction: All partners must have a 4-star or above average review rating and or a 9+ CSAT rating on AppExchange.
Primary Offer Frequency Primary
Purpose
Primary
KPI
Qualifications Capacity Partner
Type
Price
“Apps Salesforce Admins Love”
Campaign (Fall only)
Quarterly Awareness
/Demand
+20% or +35%
traffic and activity
10+ reviews Basic: 8
Deep Dive: 6
ISV Basic: $30,000
Deep Dive: $60,000 per quarter
“Accelerator Apps for Small
Businesses” Campaign (Winter only)
Quarterly Awareness
/Demand
+20% or +35%
traffic and activity
10+ reviews Basic: 6
Deep Dive: 6
ISV Basic: $30,000
Deep Dive: $60,000 per quarter
App Talks Customer Interview Quarterly Awareness 10K+ video views 5+ reviews 3
(per quarter)
ISV,
Consulting
$20,000 per App Talks
App Mavericks Web Chat Quarterly Awareness 10K+ video views 2+ reviews 3
(per quarter)
ISV,
Consulting
$7,500 per App Mavericks
App of the Week Spotlight Quarterly Awareness
/Demand
+10% traffic and
activity
2+ reviews 12 ISV $5,000
per quarter
Partner of the Week Spotlight Quarterly Awareness
/Demand
+10% traffic and
activity
2+ reviews 12 ISV,
Consulting
$5,000
per quarter
AppExchange Connected Leaders
Webinar
Monthly Demand +10% traffic and
activity
2+ reviews 6 ISV,
Consulting
$5,000
per quarter
Display & Social Retargeting Quarterly Awareness
/Demand
+20% traffic and
activity
10+ reviews 10
(per quarter)
ISV,
Consulting
$20,000 per quarter
AppExchange Category Page
Standalone Promotion (new)
Quarterly Awareness
/Demand
+10% traffic and
activity
5+ reviews 16 ISV $7,500
per quarter
AppExchange Home Page
1-month Promotion (new)
Monthly Demand +20% traffic and
activity
10+ reviews 9 ISV $10,000 per month

“Apps Salesforce Admins Love” Campaign
Benefit Basic DeepDive
AppExchange home page Featured App 1 month
(Aug/Sep/Oct)
Aug - Oct
Featured App in one AppExchange Direct Email and blog
post ✔ ✔
Featured App in gated ebook with opt-in lead share Promo on shared page Customer Spotlight
Turnkey retargeting campaign promoting ebook ✔ ✔
Featured App in one AppExchange Monthly Email ✔ ✔
Featured App in one AppExchange Weekly Digest Email ✔
Tile branding on rotating home page banner ✔
Connected Leaders Customer Webinar, opt-in lead share ✔
Availability (max of 3 direct competitors) 8 spots 6 spots
Requirements 10+ reviews, 4+ star rating 10+ reviews, 4+ star rating
Purpose Demand Gen Demand Gen
Primary Measure: increase in listing traffic & activity +20% +35%
Investment $30,000 per quarter $60,000 per quarter
Description
Do you have an app that admins love? If so, we’ll convey the power of apps for everything in every
department. From small wins like built-in reports and dashboards, Lightning Ready project management, and
CPQ solutions, we show (vs tell) how apps save the day, every day.

“Accelerator Apps for Small Businesses” Campaign
Description
SMB CXOs must streamline and accelerate their business, and have a passion for applying technology to
address all business challenges. This campaign showcases the arsenal of lightweight apps that are loved by
peers, quickly solve business challenges, and can help any business scale.
Benefit Basic DeepDive
AppExchange home page Featured App 1 month
(Nov/Dec/Jan)
Nov - Jan
Featured App in one AppExchange Direct Email and blog
post ✔ ✔
Featured App in gated ebook with opt-in lead share Promo on shared page Customer Spotlight
Turnkey retargeting campaign promoting ebook ✔ ✔
Featured App in one AppExchange Monthly Email ✔ ✔
Featured App in one AppExchange Weekly Digest Email ✔
Tile branding on rotating home page banner ✔
Connected Leaders Customer Webinar, opt-in lead share ✔
Inclusion in Happy New Year promotion ✔
Availability (max of 3 direct competitors) 6 spots 6 spots
Requirements 10+ reviews, 4+ star rating 10+ reviews, 4+ star rating
Purpose Demand Gen Demand Gen
Primary Measure: increase in listing traffic & activity +20% +35%
Investment $30,000 per quarter $60,000 per quarter

App Talks Customer Interview
REQUIREMENTS: 5+ reviews, 4+ star rating PURPOSE: Awareness PRIMARY KPI: 10K+ video views INVESTMENT: $20,000 per App Talks
Description
Put your customer story front and center! With an app demo and a short
interview cameo with your top executive, this evergreen content is perfect for
sharing in long or short form.
Benefits
§ 1 professionally shot and produced App Talks video with your customer.
Optional demo and executive cameo.
§ 10-15 minute video shot in the live studio or via high-end web/video
conference.
§ Completely managed by Salesforce, from developing talk track to finished
edits.
§ Video footage will be provided for your preferred use (approval required).
§ Inclusion in one Direct Email and associated blog post to promote your app
and App Talksvideo.
§ YouTube promotion for your App Talks video.
§ Organic social posts promoting content and partner.
Availability
• ISV & Consulting Partners with a confirmed customer speaker at time of
application.
• Max of 3 partners per quarter.
• Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).

App Mavericks Web Chat
REQUIREMENTS: 2+ reviews, 4+ star rating PURPOSE: Awareness PRIMARY KPI: 10K+ video views INVESTMENT: $7,500 per App Mavericks
Description
Connect with a Salesforce MVP or AppExchange All-Star to talk about what
makes your product unique and awesome – and share a quick demo. From
there, we’ll produce it and get the word out on all of our channels as great
evergreen content, prime for ongoing social promotion.
Benefits
§ 1 professionally shot App Mavericks Web Chat with your top exec and a
Salesforce MVP.
§ 3-4 minute web chat with a Salesforce MVP via high-end web/video
conference.
§ MVP will help you define your story to help prospects and influencers
understand your unique value.
§ Video footage will be provided for your preferred use (approval required).
§ Inclusion in one Direct Email and associated blog post to promote your app
and App Mavericks video.
§ YouTube promotion for your App Mavericks video.
Availability
• ISV and Consulting Partners.
• 3 spots per quarter.
• Max of 1 competitors per sub-category (i.e. CPQ, Integration, Accounting).

AppExchange App of the Week Spotlight
REQUIREMENTS: 2+ reviews, 4+ star rating PURPOSE: Awareness & Lead Gen
EXPECTED ROI: 10% Increase in
listing traffic and activity
INVESTMENT: $5,000 per quarter
Description
The App of the Week spotlights partners who want to create visibility within
Salesforce and our broader community. This is a great way for new apps to get
started, or for more established apps to stay top-of-mind.
Benefits
§ Inclusion in the AppExchange App of the Week Collection.
§ One Featured App placement in the AppExchange Weekly Digest.
§ One Facebook ad promoting your listing
§ One month of rotating placement on the all-new 50 Fremont AppExchange
kiosks.
§ Chatter to drive internal teammates to join your Org62 Chatter group.
Availability
• ISV Partners only.
• Max of 12 partners per quarter, first-time partners are given preference.

AppExchange Partner of the Week Spotlight
REQUIREMENTS: 2+ reviews, 4+ star rating PURPOSE: Awareness & Lead Gen
EXPECTED ROI: 10% Increase in
Description
As a companion to the Awesome App of the Week, this package is intended to
elevate awareness for consulting partners that help customers succeed through
awesome implementations. It can also be useful for ISV Partners with multiple
apps.
Benefits
§ Inclusion in the AppExchange Consulting Partner of the WeekCollection.
§ One Featured App placement in the AppExchange Weekly Digest.
§ One Facebook ad promoting your listing
§ One month of rotating placement on the all-new 50 Fremont AppExchange
kiosks.
§ Chatter to drive internal teammates to join your Org62 Chatter group.
Availability
• Max of 12 partners per quarter, first-time partners are given preference.

AppExchange Connected Leaders Webinar Series
REQUIREMENTS: 5+ reviews, 4+ star rating PURPOSE: Lead Gen EXPECTED ROI: 50+ leads
(opt-in target estimate)
Description
the AppExchange Connected Leaders Webinar series will bring app-loving
business leaders together to talk about how they're accelerating their
businesses by leveraging apps from the AppExchange. Every month, we will
host a panel webinar with a Salesforce host and 3-4 customer panelists, and we
will curate the best mix based on applications and customer submissions.
Benefits
§ Opportunity to designate a VP or higher customer speaker who has agreed
and has legal permission to speak to your app (or implementation).
§ Co-branding on all promotions and within the webinar registration page.
§ Registration page collects standard contact information for all opt-ins, to be
shared with you.
§ Inclusion in one AppExchange Monthly Digest email
§ 1 thought leadership blog post covering topic of webinar, with relevant tie-in,
mention, and link to your app.
§ Paid media to drive awareness of the event
Availability
• ISV and Consulting Partners – by invitation only.
• 3-4 partners per month.
• Max of 1 direct competitor per category and 1 event per quarter per app.
Date Topic & Audience
Wednesday, August 17th Deliver Actionable Business Insights with Apps
(Salesforce Admins)
Wednesday, September
21st
Automate Everything with AppExchange Apps
(Salesforce Admins)
Wednesday, November
16th
Use Apps to Grow Your Business from the Ground Up
(SMB Execs)
Wednesday, December
14th
Connect Your Entire Business with Apps
(SMB Execs)
Wednesday, January 18th
Create Meaningful Customer Engagement with
AppExchange Apps
(SMB Execs)
Webinar Series Schedule

Display & Social Retargeting
REQUIREMENTS: 10+ reviews, 4+ star rating PURPOSE: Lead Gen EXPECTED ROI: 20% Increase in
Description
Easily keep your app top of mind among AppExchange and salesforce.com
visitors with our integrated retargeting campaign. Let us manage the creative
and placement; you can watch the impressions roll in.
Benefits
§ 1 set of retargeting ads (includes copywriting and template-based creative).
§ Placement of all ads across display and social media.
§ Optimization as needed throughout the quarter.
Availability
• ISV and Consulting Partners.

AppExchange Category Page Standalone Promotion
Description
Stand out in your category with this alternative to the popular Home Page
Promotion package. With category placement, emails, and social and blog
posts, your app will be harder than ever to miss.
Benefits
§ 3 months rotating in Featured Apps on AppExchange category & sub-
category pages.
§ Paid media driving traffic to AppExchange category and sub-category page
Featured Apps.
Availability
• Max of 3 direct competitors per category (i.e., CPQ, Integration, Accounting).

AppExchange Home Page 1-month Promotion
Description
Promote your app front and center on the AppExchange Home page to active
AppExchange users, with our tried and true formula for increasing awareness,
listing traffic, and AppExchange-sourced leads.
Benefits
§ 1 month rotating in Featured Apps on the AppExchange home page.
§ Paid media driving traffic to AppExchange home page Featured Apps.
Availability
• Max of 3 direct competitors per category (i.e., CPQ, Integration, Accounting).

AppExchange Customer Spotlight (FREE for Gold+ ISVs)
REQUIREMENTS: Gold+ ISV Partners only PURPOSE: Awareness
Peer/Advocate marketing
EXPECTED ROI: Ongoing exposure;
Evergreen content
INVESTMENT: FREE to qualifying partners only
Description
Let us tell your great customer story in a sleek spotlight designed to stand out.
We produce 1-2 of these weekly and simply ask you to provide a marquis
customer. Then we publish and promote on Salesforce channels.
Benefits
§ The AMP team interviews a marquis customer of your choice. You secure the
customer and make an intro. We will take it from there.
§ We create a compelling Customer Story slide highlighting how your
customer’s success is amplified with your app.
§ Once the story is ready to publish, we share it on all relevant internal ad
external channels, including a SlideShare collection and blog posts to feature
collections of complementary stories.
§ 1 Organic tweet, 1 LinkedIn post, and 1 Facebook post promoting content
and partner.
Availability
• AMP team will reach out to partners individually regarding schedule, in order
of priority determined by ISV management.
• Available to Gold+ ISV partners only.

Online Demo Jam Webinar (FREE for Gold+ ISVs)
Description
Our monthly Demo Jam webinars allow you to connect with the Salesforce
community in a fun and unpredictable way – all while driving awareness.
Challenge yourself by committing to share your product demo in under 3
minutes! You might win!
Benefits
§ Show off your coolest use case or most exciting new developments to a live
audience of 100+ attendees in a 3-minute speed demo.
§ Build a great relationship with your demo coach, a Salesforce MVP or User
Group leader who will help you refine and practice your demo storyline.
§ 5 Organic tweets, 1 LinkedIn post, 1 Facebook event and 1 Facebook post
promoting content and partner.
§ Enjoy ongoing social exposure as we record, post, and promote video from
each event.
Availability
• Max of 7 partners per monthly event.
• Available to Gold+ ISV partners only.
REQUIREMENTS: Gold+ ISV Partners only PURPOSE: Awareness & Lead Gen EXPECTED ROI: 60+ opt-in leads INVESTMENT: FREE to qualifying partners only

AMP Application Process
Steps to apply for AMP, and Frequently Asked Questions

Participation Requirements and Considerations
Revenue-sharing ISVor Consulting Partner
Since inventory and resources arescarce, welimit program participation to partners currently enrolled in oneof our revenue-
sharing programs.
Customer Reviews with a 4+ Average
Since AppExchange is such a great source of peer insight, customers typically look atreviews before they take action. For us,
promoting apps thatcustomers love is a matter of trust. Required quantity of reviews varies by program.
Strong Contextual Relevance
Top-notch marketing requires maniacal focus on super-relevant messaging to our targetaudience, so we’ll always look for the
best message and partner fit within campaigns, promotions, and content. When in doubt, we’ll consultreviews and our MVPs.
Category Balance
We always aim for a balanceof options that representthediversity of apps within key categories, so welimitquantity of direct
competitors within certain packages.

AMP Fall ’16 and Winter ’16 Application Process
1. Make sure YES is the answer to the following questions:
Is the app you want to promote in the revenue-sharing ISV/OEM partner program?*
Does your AppExchange listing have a 4-star or greater average rating, or if you are a Consulting partner, a 9+ CSAT score?
Do you meet the review requirements specified for each package?
Are all the graphics, screenshots and copy on your listing professional and compelling?
Is your team ready to receive, sell and service leads from around the world with a heavy US concentration?
2. If you answered YES to all of the above:
Complete the AMP Fall ’16 and Winter ’16 Application via e-signature or download and email it to ampteam@salesforce.com.
We encourage you to submit your application ASAP to secure a spot.
3. We will let you know if your application has been accepted within 5 business days.
* Not applicable for Consulting partners
Three simple steps:

Frequently Asked Questions
Q: Is there a limit to the number of packages we can buy?
A: No, the beauty of this round of AMP packagesis that you can mix and match to fit your marketing needs!
Q: Can we promote multiple apps or listings?
A: You may promote one app or listing for each AMP package you select. (If you purchase 2 packages, you can promote 2 separate apps or listings).
Q: What metrics will be provided? How often?
A: Depending on your package, you will receive ongoing status updates on KPIs defined atthe beginning of the program. Every partner will receive a
quarter-end report.
Q: Are we eligible for AMP if our app isn’t through security review yet, or if our listing is not yet live, but should be during the quarter?
A: Your app must pass security review, and your listing must be live on the AppExchange, with at least 2 reviews, before you can participate in AMP.
Q: Can we sign up if we don’t meet the full review requirements yet but have customers that have promised to write reviews?
A: You may submit an application but keep in mind that priority will be given to apps that meet the qualifications.
More questions? Email ampteam@salesforce.com

AMP at Work
Highlights from recent program promotions and content.

AMP @ Work: Featured Apps on AppExchange
Participating apps rotate in the Featured Apps section of the AppExchange home page and are also
displayed in the Featured Apps collection page.

AMP @ Work: Monthly Digest Email
Promoting apps to partners and customers in monthly newsletters. (March 2016 shown)

Promoting apps to partners and customers in monthly newsletters. (May 2016 shown)

Promoting apps to partners and customers in monthly newsletters. (June 2016 shown)

AMP @ Work: Direct Email Promotions
Partner apps promoted in a direct email to the AppExchange email list. (April 2016)

AMP @ Work: Direct Email Promotions
Partner apps promoted in a direct email to the AppExchange email list. (May 2016)

AMP @ Work: Thought Leadership Blog Posts
Blogs highlighting great featured apps in with relevant thought leadership topics.

AMP @ Work: Retargeting
Retargeting campaign designed and delivered by Salesforce.

AMP @ Work: App of the Week Spotlight
Top-of-mind awareness campaign for apps, designed and delivered by Salesforce.

AMP @ Work: Partner of the Week Spotlight
Top-of-mind awareness campaign for consulting and multi-app partners, designed and delivered by
Salesforce.

AMP @ Work: Connected Leaders Webinar
Top-of-mind awareness campaign for new apps, designed and delivered by Salesforce.

Social & Content Marketing
See it all live:
https://storify.com/AppExchangeAMP/appexchange-social-content

AMP @ Work: App Talks Customer Interview
Guidebook shares how they increased the efficiency of their sales team with Yesware and Salesforce.

AMP @ Work: App Talks Customer Interview
Healthwise streamlined Revenue Management Systems by aligning Finance with Sales and implementing
Apttus CPQ and Salesforce.

AMP @ Work: App Mavericks Web Chats
Becka Dente, Salesforce MVP, chats with Chuck Ganapathi from Tactile.

AMP @ Work: App Mavericks Web Chats
Salesforce MVP Angela Mahoney connected with Brandi Johnson of CloudCoach.

AMP @ Work: Demo Jam
Our monthly webinar featuring AppExchange partners competing for the best 3-minute demo.

AMP @ Work: Customer Spotlight
Celebrating customer success with AMP partners.

Influencer Marketing
Engaging SalesforceCommunity Leaders

AMP @ Work: 2016 Happy New Year Customer Mailer
550+ customers and partners received our “App-Inspired Holidays” calendar with featured apps.

Accelerate App Growth with AppExchange Marketing

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