HE presented it on Butex

1. Career Planning and Personal
Branding
Mohammad Monowar Hossain
Country Manager (Asutex)
Textile engineer (BUTEX), MBA (IBA)

2. Purpose……
To have a successful meaning of life

3. How Significant is Personal Branding
or Branding in our career and life?

4. What is Branding ?

12. TV Commercials

13. Why is Branding So Popular
1. People have too many choices and too little time
2. Most offerings have similar quality & features
3. We tend to base our buying choices on trust

14. BRAND BUILDING PROCESS
Branding process
I
BRAND EQUITY
M POSITION
IN THE
CORE VALUE MIND OF
C THE
PROSPECT

15. Why
What is personal branding?

17. Writer or Chemistry Professor !!

18. Was the Arab Spring really a Facebook revolution?

20. A free world-class education for
anyone anywhere

22. What is personal branding?

23. What is personal branding?

24. Think Big

25. Career Goal
• What do you want to be?
• Where you want to see yourself after 5
years, 10 years?
• How to prioritize your goal?

26. Information is the key
• How to get the information
• How human take decision
• How Brain Works

27. Create Differentiation
Our brains act as filters to protect us from
too much information

28. Formula 7
Think out of the box!

29. BE DIFFERENT

30. The most important words in
differentiating your brand

31. Focus

32. Where does differentiation take place?
In the minds of the consumers

33. Why is differentiation so important?
Because the human minds
love SIMPLICITY & hate CONFUSION

34. Create differentiation by making competition
IRRELEVANT
Create a BLUE OCEAN

36. “ you can’t just ask customers what they want
and then try to give that to them. By the time
you get it built, they’ll want something new.”

37. Student life - Differentiating
• Sports -
it builds interpersonal Communications, Leadership

38. Student life - Differentiating

39. Student life - Differentiating
Cultural program – It Opens minds, Brings creativity and leadership
Social work – Tree Plantation, Shit Bostro Distribution, Work on
Social changes

40. Student life - Differentiating
• Ensure more visibility : social Networking
- Facebook, Linkdin, participating in textile Event- ITET
Program, Seminers, Talent Hunt Program
• Networking – Senior textile Engineers, Industry Expert, Junior
and Seniors

41. Student life - Differentiating
• Higher Education – MBA, PHD, Masters
• English communication skill – GRE, GMAT, IBA
preparation

42. Student life - Differentiating
• Entrepreneurship --
• Try something Different – Idea Club, Cultural
Club, Branding Club. Be Innovative.
best way to have a good idea is to have a lot of ideas."
— Dr. Linus Pauling
When all think alike, then no one is thinking."
— Walter Lippman

43. Personal Brand Communication

46. Selection of Major Subject
• Wet Processing
• Yarn Manufacturing
• Fabric Manufacturing
• Garments
• Textile Management
• Fashion Designing

47. Selection Criteria
• Industry Trend – Overall Industry Growth, Business growth
• Facts and Figure
• Past three years Job trend – Knit Dyeing, Merchandizing,
Marketing Etc,
• Emerging sector – Garment Dyeing, Denim Industry
• Fashion Trends – Commodity or value added order
• Value Addition – New technology, New market
• MNCS – Buyers, Chemicals and Dyes suppliers
• Data analysis.

48. Career Planning
Entrepreneurship
Merchandizing
Marketing- dyes, chemicals, machines, yarns, fabric
Industry production- dyeing, knitting, spinning, weaving,
garments, denim, washing plants
Teaching – lack of research, low pay, Honor

49. Career Preparation
Process has to be started at least one year before trying for the
Job-
1. Relevant industry information – Specific area base,
2. Networking with Senior Textile engineers- Make relationship
3. Communication and Leadership skill – show your skill in the
Resume, If you have any training include in the CV.
4. Presentation
5. Resume – Has to be rich in information
6. References – Must be strong one
7. Grooming and Etiquette – Must be prepared for the ViVA

50. Competition in the Job Market
• Private universities
• Industry look for proactive, dynamic, smart applicant irrespective of
institution
• Number of outgoing student each year- 2000
• Personal contacts, relatives
• Merchandising area is dominated by private institution students
• Knit Dyeing is saturated – Biggest Sector
• Europe and America in economic depression, it may result in less order
and job cut,
• Energy Crisis- Gas and electricity

51. Formula 1 :
Build unforgettable first impression

67. if you can’t
demonstrate
you’re
dramatically
different,
you’re invisible

68. Take home message
Think big
Be Different

69. Thank You