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1. Lavasa Women’s Drive 2012
A Social Media Case Study by
Windchimes Communications

2. What it is all about?
Lavasa Women’s Drive:
• A signature annual event of Lavasa
• In collaboration with Bombay Times in aid of the Woman’s Cancer Initiative
of Tata Memorial Hospital
• An part of Limca Book of Records in 2011 as the largest car rally in India
• Like every year, about 350 cars started from Mumbai and culminated at
Lavasa
• Women from the cities of Nagpur, Ahmedabad, Bangalore, Chennai, Delhi,
Goa, Hyderabad and Kolkata are invited to represent their cities at the
Women’s Drive

3. Objectives – LWD 2012
Create online buzz before Lavasa Women’s Drive
2012
Invite for registrations and voting via social platforms
Building awareness on cancer through this event
Leverage brand ‘Lavasa’ with Women’s Drive event

4. Building awareness and buzz
LWD 2012 Teasers

5. Got contestants to attend workshops
Blog post on Lavasa Women’s Drive
2012 Pune & Mumbai workshops
Fans were updated live about the
happening at LWD workshops

6. Inviting participation for the drive
Wild Card entry through Facebook
Contest for our fans and a chance for them
to win exciting merchandize EVERYDAY!

7. Vote! Vote! Vote!
Followers on Twitter asking for votes
Casting your vote is very important

8. Preparing contestants for the drive!
Sharing some Tips!
Bollywood Tadka Alerts! Exclusive updates
Car Order and Time

9. The flag off!
We kept our fans updated through out the Lavasa Women’s Drive 2012

10. Drive to Lavasa
Quote Senior VP,
Marketing & Sales
Keeping people
connected with LWD 2012

11. Finally the Destination - Lavasa
Quiz on Lavasa to keep the
women drivers engaged
Entry of celebrities
Live updates from Lavasa

12. Post LWD 2012
Cherishing the LWD 2012 moments
Detailed results - Where
they went wrong?

13. Time to Celebrate
The Grand LWD 2012 Awards Ceremony
Exclusive images uploaded through
social media

14. The Results

15. Our contestants loved it!
Special LWD
Mugs by fan
1329 approx daily stories
created
400 women got themselves
checked – Cancer
Awareness
Instant Testimonials for
services: 300+
Growth of 1168 to Fanbase

16. Bloggers covered the events
Magali Vaz
Pushpa Moorjani

17. We set the Trend!
#LWD2012 trending in Mumbai
No. of Retweets: 86
No. of Mentions: 190
19,94,467 audience reached
throughout campaign

18. We even got celebs to tweet about us!

19. Thank You
http://windchimes.co.in
contactus@windchimes.co.in
Tel: (022) 26518610

20. CASESTUDIES