SlideShare ist ein Scribd-Unternehmen logo
1 von 43
Downloaden Sie, um offline zu lesen
Marketing
Author: 
Marketing Automation 
For Dummies – 2014
Is my love, work, passion, and what I think about all day
every day
- Mathew “Sweezey”
@msweezey
Craftbrewing
Atlanta
Goddaughter
Kaela
Snowboarding
Japan
(LEADS)
MORE
BETTER
WHY	
  WE’RE	
  HERE	
  
ADVANCED
TIPS 
FOR
LEAD
NURTURING
Warning:
The ideas, beliefs, and tactics
That you are about to learn 
Are in no way to be used for evil,
Wrong doing, or bad marketing
7
SLIDES
Will be sent out after the presentation: NO
need to write everything down!
PSA
NOSILVERBULLETS
PSA
NASA
MORE
POWER IN A
GOOGLE
SEARCH,	
  
THAN ALL OF
NASA HAD IN
TO PUT A MAN
ON THE MOON
Attention
Span
8
seconds
2/3
Consumer 
Executive 
Board
76% go to
Google
times to
research a
purchase
TIP Understanding
THE NEED FOR
STAGE BASED
LEAD
NURTURING
1
123
DIAGRAMOF

RESEARCH
	
  
	
  
	
  
TIP LEARN TO MAP
CONTENT TO
YOUR STAGE
BASED
STRATEGY
2
CONTENT
CONTENT
CONTENT
- Seth Godin (1999)
294 Billion
Emails 
2 Million
Blog Posts
250 Million
Photos
(FRESH)
RELEVANT
ENGAGING
-Jay Baer (2012)
Of survey respondents
said they want different
content at each stage of
research. 
77% 
CONTENT
ENGAGEMENT
	
  
	
  
	
  
ContentBy
LeadStage
	
  
	
  
	
  
1 2 3-Any content
about how to
do their job
better
-Any content
about how
others
benefited
-Any content
about why you
are the best
choice
TIP CONSIDER"
HOW SMART "
YOUR LEADS "
ARE: WICKED
SMART
3
SURVEY
A
B	
  
OR
7 Must-Try Tips for Advanced Lead Nurturing
WICKED
SMART
20
1
2
SUBJECT
LINES
	
  
	
  
	
  
1
 3
TIP KEEP THEM 
MOVING ON 
DOWN THE LINE
BY READING
THEIR MIND

4
Conversions are
their key metric.
Learn the benefits
of “Others Also Like
This” 

-Jeff Bezos (2007)
123
DIAGRAM
RESEARCH
	
  
	
  
	
  
CALLTO

ACTIONS	
  
John, 
Here is a case study from Comscore
showing how they changed their email
programs to drive more revenue. I
thought you’d enjoy reading it. 

Or, if you’d like here is a worksheet
they used to help them start on their
process. 

Best, 
Mathew Sweezey

2
3
TIP
IT’S EASY AS
1-2-3
SIMPLE AS DOE,
RAE, ME
BABY, YOU AND
ME GIRL
5
?
YOUR	
  	
  
DATABASE	
  
1-2-3
1-2-3
3 2 1
3 2 1
3-2-1
200k
TIP
I’LL TAKE “THE
PEN IS
MIGHTiER” FOR
$500 TREBEK 
-SEAN
CONERY
6
Prefer content to be less
than 5 pages. Only 1.7%
would prefer more than 5
pages. 
7I% 
CONTENT
ENGAGEMENT
	
  
	
  
	
  
7 Must-Try Tips for Advanced Lead Nurturing
7 Must-Try Tips for Advanced Lead Nurturing
TIP NURTURING
INSN’T EMAIL
ONLY!!!
7
CROSS
CHANNEL
1960 !
5 marketing
Channels
2013!
60+ marketing
Channels

2020!
100’s of
marketing
Channels

Print
Radio
Television
DirectMail
Fax
Telemarketing
Internet
Email
Facebook
Questions?

@msweezey

Weitere ähnliche Inhalte

Was ist angesagt?

Findable, Usable, Meaningful: Content for User Experience
Findable, Usable, Meaningful: Content for User ExperienceFindable, Usable, Meaningful: Content for User Experience
Findable, Usable, Meaningful: Content for User ExperienceMisty Weaver
 
What Analytics Won't Tell You: Get Essential Insights for Content and Design
What Analytics Won't Tell You: Get Essential Insights for Content and DesignWhat Analytics Won't Tell You: Get Essential Insights for Content and Design
What Analytics Won't Tell You: Get Essential Insights for Content and DesignMelissa Eggleston
 
“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...
“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...
“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...Reynolds Center for Business Journalism
 
Innovation Applied to B2B Content Marketing
Innovation Applied to B2B Content MarketingInnovation Applied to B2B Content Marketing
Innovation Applied to B2B Content MarketingNewsCred
 
How to Create Memorable Social Media Graphics
How to Create Memorable Social Media GraphicsHow to Create Memorable Social Media Graphics
How to Create Memorable Social Media GraphicsCatherine Heeg
 
Check Yourself Before You Wreck Yourself
Check Yourself Before You Wreck YourselfCheck Yourself Before You Wreck Yourself
Check Yourself Before You Wreck YourselfCallRail
 
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted PinsHow an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted PinsJD Prater
 
Demystifying Social Media Metrics
Demystifying Social Media MetricsDemystifying Social Media Metrics
Demystifying Social Media MetricsApryl Boyle
 
Technical Marketing and Growth Hacking Low Hanging Fruit
Technical Marketing and Growth Hacking Low Hanging FruitTechnical Marketing and Growth Hacking Low Hanging Fruit
Technical Marketing and Growth Hacking Low Hanging FruitDavid Arnoux . Growth
 
YouTube is not a data upskilling strategy
YouTube is not a data upskilling strategyYouTube is not a data upskilling strategy
YouTube is not a data upskilling strategyGeorge Mount
 
[Elite Camp 2016] Nilan Peiris Product == People
[Elite Camp 2016] Nilan Peiris Product == People[Elite Camp 2016] Nilan Peiris Product == People
[Elite Camp 2016] Nilan Peiris Product == PeopleCXL
 
Helping Users Create Good Habits @ AltConf 2017
Helping Users Create Good Habits @ AltConf 2017Helping Users Create Good Habits @ AltConf 2017
Helping Users Create Good Habits @ AltConf 2017Sally Shepard
 
HR Dreamers
HR Dreamers HR Dreamers
HR Dreamers hibob
 
DATA: The basics, and how to use it #AMAfuturenow
DATA: The basics, and how to use it #AMAfuturenowDATA: The basics, and how to use it #AMAfuturenow
DATA: The basics, and how to use it #AMAfuturenowOne Further
 
Drive ROI & Optimize Social Campaigns
Drive ROI & Optimize Social CampaignsDrive ROI & Optimize Social Campaigns
Drive ROI & Optimize Social CampaignsGavin Donovan
 
AI Weekly - May 10, 2020
AI Weekly - May 10, 2020AI Weekly - May 10, 2020
AI Weekly - May 10, 2020Bruno Aziza
 
The Behavior Change Model & The Secret Science Behind Native Advertising
The Behavior Change Model & The Secret Science Behind Native AdvertisingThe Behavior Change Model & The Secret Science Behind Native Advertising
The Behavior Change Model & The Secret Science Behind Native AdvertisingSharethrough
 
How the World's Top Marketers Make Emotional Connections to Win the Marketplace
How the World's Top Marketers Make Emotional Connections to Win the MarketplaceHow the World's Top Marketers Make Emotional Connections to Win the Marketplace
How the World's Top Marketers Make Emotional Connections to Win the Marketplaceprnewswire
 
Goal Summit 2016: Insights From Peter Drucker
Goal Summit 2016: Insights From Peter DruckerGoal Summit 2016: Insights From Peter Drucker
Goal Summit 2016: Insights From Peter DruckerBetterWorks
 

Was ist angesagt? (20)

Findable, Usable, Meaningful: Content for User Experience
Findable, Usable, Meaningful: Content for User ExperienceFindable, Usable, Meaningful: Content for User Experience
Findable, Usable, Meaningful: Content for User Experience
 
What Analytics Won't Tell You: Get Essential Insights for Content and Design
What Analytics Won't Tell You: Get Essential Insights for Content and DesignWhat Analytics Won't Tell You: Get Essential Insights for Content and Design
What Analytics Won't Tell You: Get Essential Insights for Content and Design
 
“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...
“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...
“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...
 
Innovation Applied to B2B Content Marketing
Innovation Applied to B2B Content MarketingInnovation Applied to B2B Content Marketing
Innovation Applied to B2B Content Marketing
 
How to Create Memorable Social Media Graphics
How to Create Memorable Social Media GraphicsHow to Create Memorable Social Media Graphics
How to Create Memorable Social Media Graphics
 
Check Yourself Before You Wreck Yourself
Check Yourself Before You Wreck YourselfCheck Yourself Before You Wreck Yourself
Check Yourself Before You Wreck Yourself
 
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted PinsHow an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins
 
Demystifying Social Media Metrics
Demystifying Social Media MetricsDemystifying Social Media Metrics
Demystifying Social Media Metrics
 
Technical Marketing and Growth Hacking Low Hanging Fruit
Technical Marketing and Growth Hacking Low Hanging FruitTechnical Marketing and Growth Hacking Low Hanging Fruit
Technical Marketing and Growth Hacking Low Hanging Fruit
 
YouTube is not a data upskilling strategy
YouTube is not a data upskilling strategyYouTube is not a data upskilling strategy
YouTube is not a data upskilling strategy
 
[Elite Camp 2016] Nilan Peiris Product == People
[Elite Camp 2016] Nilan Peiris Product == People[Elite Camp 2016] Nilan Peiris Product == People
[Elite Camp 2016] Nilan Peiris Product == People
 
Helping Users Create Good Habits @ AltConf 2017
Helping Users Create Good Habits @ AltConf 2017Helping Users Create Good Habits @ AltConf 2017
Helping Users Create Good Habits @ AltConf 2017
 
HR Dreamers
HR Dreamers HR Dreamers
HR Dreamers
 
DATA: The basics, and how to use it #AMAfuturenow
DATA: The basics, and how to use it #AMAfuturenowDATA: The basics, and how to use it #AMAfuturenow
DATA: The basics, and how to use it #AMAfuturenow
 
Drive ROI & Optimize Social Campaigns
Drive ROI & Optimize Social CampaignsDrive ROI & Optimize Social Campaigns
Drive ROI & Optimize Social Campaigns
 
AI Weekly - May 10, 2020
AI Weekly - May 10, 2020AI Weekly - May 10, 2020
AI Weekly - May 10, 2020
 
The Behavior Change Model & The Secret Science Behind Native Advertising
The Behavior Change Model & The Secret Science Behind Native AdvertisingThe Behavior Change Model & The Secret Science Behind Native Advertising
The Behavior Change Model & The Secret Science Behind Native Advertising
 
How the World's Top Marketers Make Emotional Connections to Win the Marketplace
How the World's Top Marketers Make Emotional Connections to Win the MarketplaceHow the World's Top Marketers Make Emotional Connections to Win the Marketplace
How the World's Top Marketers Make Emotional Connections to Win the Marketplace
 
50 Productivity Tips
50 Productivity Tips50 Productivity Tips
50 Productivity Tips
 
Goal Summit 2016: Insights From Peter Drucker
Goal Summit 2016: Insights From Peter DruckerGoal Summit 2016: Insights From Peter Drucker
Goal Summit 2016: Insights From Peter Drucker
 

Ähnlich wie 7 Must-Try Tips for Advanced Lead Nurturing

Digital Mornings Copenhagen - Mathew Sweezey presentation
Digital Mornings Copenhagen - Mathew Sweezey presentationDigital Mornings Copenhagen - Mathew Sweezey presentation
Digital Mornings Copenhagen - Mathew Sweezey presentationBård Buan
 
Digital Mornings Copenhagen - Mathew Sweezey presentation
Digital Mornings Copenhagen - Mathew Sweezey presentationDigital Mornings Copenhagen - Mathew Sweezey presentation
Digital Mornings Copenhagen - Mathew Sweezey presentationBård Buan
 
5 Marketing Automation Tips for Small Businesses
5 Marketing Automation Tips for Small Businesses 5 Marketing Automation Tips for Small Businesses
5 Marketing Automation Tips for Small Businesses Mathew Sweezey
 
Conversion Rate Optimization 101 - Kick-Start Your Growth Engine
Conversion Rate Optimization 101 - Kick-Start Your Growth EngineConversion Rate Optimization 101 - Kick-Start Your Growth Engine
Conversion Rate Optimization 101 - Kick-Start Your Growth EngineKissmetrics on SlideShare
 
Presentation on Online Marketing- Digital, Social Media, & Beyond
Presentation on Online Marketing- Digital, Social Media, & BeyondPresentation on Online Marketing- Digital, Social Media, & Beyond
Presentation on Online Marketing- Digital, Social Media, & BeyondShouvanik Dey
 
Making agile work for marketing
Making agile work for marketingMaking agile work for marketing
Making agile work for marketingBenGuislain
 
New Era of Marketing - Content Marketing Conference - 2016
New Era of Marketing - Content Marketing Conference - 2016 New Era of Marketing - Content Marketing Conference - 2016
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
 
7 teps to Succeed on Social Media for Jewelers
7 teps to Succeed on Social Media for Jewelers7 teps to Succeed on Social Media for Jewelers
7 teps to Succeed on Social Media for JewelersLikeable Local
 
Social Media Strategy - Presented to the Louisiana Food Processor's Conference
Social Media Strategy - Presented to the Louisiana Food Processor's ConferenceSocial Media Strategy - Presented to the Louisiana Food Processor's Conference
Social Media Strategy - Presented to the Louisiana Food Processor's ConferenceSchipul - The Web Marketing Company
 
Digital morning, Stockholm, 23 of March
Digital morning, Stockholm, 23 of MarchDigital morning, Stockholm, 23 of March
Digital morning, Stockholm, 23 of MarchEva-Lotta Laurin
 
Avant Garde PR SM Brainstorm
Avant Garde PR SM BrainstormAvant Garde PR SM Brainstorm
Avant Garde PR SM BrainstormDJ Cortega
 
How to show value on content marketing
How to show value on content marketing How to show value on content marketing
How to show value on content marketing Mathew Sweezey
 
7 Questions You Must Ask When Setting Goals
7 Questions You Must Ask When Setting Goals7 Questions You Must Ask When Setting Goals
7 Questions You Must Ask When Setting GoalsWeekdone.com
 
How to build Sticky digital products
How to build Sticky digital productsHow to build Sticky digital products
How to build Sticky digital productsLiew Wei Da Andrew
 
Warby Parker-Social Media Strategy
Warby Parker-Social Media Strategy Warby Parker-Social Media Strategy
Warby Parker-Social Media Strategy Maggie Milewski
 
Gamification of sales Playbook - The what, the why, and the how
Gamification of sales Playbook - The what, the why, and the howGamification of sales Playbook - The what, the why, and the how
Gamification of sales Playbook - The what, the why, and the how🎥 David Winter 🎥
 
Social Media Breakfast Central MN - Openning
Social Media Breakfast Central MN - OpenningSocial Media Breakfast Central MN - Openning
Social Media Breakfast Central MN - OpenningSteve Gasser
 
Why Your Content Is Failing You, and How to Fix it
Why Your Content Is Failing You, and How to Fix it Why Your Content Is Failing You, and How to Fix it
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
 
Social Media - Beyond the Basics - Dayton AMA Chapter
Social Media - Beyond the Basics - Dayton AMA ChapterSocial Media - Beyond the Basics - Dayton AMA Chapter
Social Media - Beyond the Basics - Dayton AMA ChapterShana_Douglas
 

Ähnlich wie 7 Must-Try Tips for Advanced Lead Nurturing (20)

Digital Mornings Copenhagen - Mathew Sweezey presentation
Digital Mornings Copenhagen - Mathew Sweezey presentationDigital Mornings Copenhagen - Mathew Sweezey presentation
Digital Mornings Copenhagen - Mathew Sweezey presentation
 
Digital Mornings Copenhagen - Mathew Sweezey presentation
Digital Mornings Copenhagen - Mathew Sweezey presentationDigital Mornings Copenhagen - Mathew Sweezey presentation
Digital Mornings Copenhagen - Mathew Sweezey presentation
 
5 Marketing Automation Tips for Small Businesses
5 Marketing Automation Tips for Small Businesses 5 Marketing Automation Tips for Small Businesses
5 Marketing Automation Tips for Small Businesses
 
Conversion Rate Optimization 101 - Kick-Start Your Growth Engine
Conversion Rate Optimization 101 - Kick-Start Your Growth EngineConversion Rate Optimization 101 - Kick-Start Your Growth Engine
Conversion Rate Optimization 101 - Kick-Start Your Growth Engine
 
Presentation on Online Marketing- Digital, Social Media, & Beyond
Presentation on Online Marketing- Digital, Social Media, & BeyondPresentation on Online Marketing- Digital, Social Media, & Beyond
Presentation on Online Marketing- Digital, Social Media, & Beyond
 
Making agile work for marketing
Making agile work for marketingMaking agile work for marketing
Making agile work for marketing
 
New Era of Marketing - Content Marketing Conference - 2016
New Era of Marketing - Content Marketing Conference - 2016 New Era of Marketing - Content Marketing Conference - 2016
New Era of Marketing - Content Marketing Conference - 2016
 
7 teps to Succeed on Social Media for Jewelers
7 teps to Succeed on Social Media for Jewelers7 teps to Succeed on Social Media for Jewelers
7 teps to Succeed on Social Media for Jewelers
 
Social Media Strategy - Presented to the Louisiana Food Processor's Conference
Social Media Strategy - Presented to the Louisiana Food Processor's ConferenceSocial Media Strategy - Presented to the Louisiana Food Processor's Conference
Social Media Strategy - Presented to the Louisiana Food Processor's Conference
 
Digital morning, Stockholm, 23 of March
Digital morning, Stockholm, 23 of MarchDigital morning, Stockholm, 23 of March
Digital morning, Stockholm, 23 of March
 
Avant Garde PR SM Brainstorm
Avant Garde PR SM BrainstormAvant Garde PR SM Brainstorm
Avant Garde PR SM Brainstorm
 
How to show value on content marketing
How to show value on content marketing How to show value on content marketing
How to show value on content marketing
 
7 Questions You Must Ask When Setting Goals
7 Questions You Must Ask When Setting Goals7 Questions You Must Ask When Setting Goals
7 Questions You Must Ask When Setting Goals
 
How to build Sticky digital products
How to build Sticky digital productsHow to build Sticky digital products
How to build Sticky digital products
 
Warby Parker-Social Media Strategy
Warby Parker-Social Media Strategy Warby Parker-Social Media Strategy
Warby Parker-Social Media Strategy
 
Gamification of sales Playbook - The what, the why, and the how
Gamification of sales Playbook - The what, the why, and the howGamification of sales Playbook - The what, the why, and the how
Gamification of sales Playbook - The what, the why, and the how
 
Process
ProcessProcess
Process
 
Social Media Breakfast Central MN - Openning
Social Media Breakfast Central MN - OpenningSocial Media Breakfast Central MN - Openning
Social Media Breakfast Central MN - Openning
 
Why Your Content Is Failing You, and How to Fix it
Why Your Content Is Failing You, and How to Fix it Why Your Content Is Failing You, and How to Fix it
Why Your Content Is Failing You, and How to Fix it
 
Social Media - Beyond the Basics - Dayton AMA Chapter
Social Media - Beyond the Basics - Dayton AMA ChapterSocial Media - Beyond the Basics - Dayton AMA Chapter
Social Media - Beyond the Basics - Dayton AMA Chapter
 

Mehr von Pardot

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
 
Ten Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicTen Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicPardot
 
9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing StatsPardot
 
The Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesThe Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesPardot
 
B2B Landing Page Inspiration
B2B Landing Page InspirationB2B Landing Page Inspiration
B2B Landing Page InspirationPardot
 
B2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterB2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterPardot
 
The ROI of Marketing Automation
The ROI of Marketing AutomationThe ROI of Marketing Automation
The ROI of Marketing AutomationPardot
 
The Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with PardotThe Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
 
The Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingThe Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingPardot
 
The Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRMThe Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRMPardot
 
Pardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot
 
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...Pardot
 
Pardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot
 
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at ScalePardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at ScalePardot
 
Overcoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationOvercoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationPardot
 
Make the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationMake the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationPardot
 
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelineLove at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelinePardot
 
How to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationHow to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationPardot
 
Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsGo Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
 
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersGetting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersPardot
 

Mehr von Pardot (20)

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
 
Ten Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicTen Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats Infographic
 
9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats
 
The Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesThe Marketing Technology Game of Thrones
The Marketing Technology Game of Thrones
 
B2B Landing Page Inspiration
B2B Landing Page InspirationB2B Landing Page Inspiration
B2B Landing Page Inspiration
 
B2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterB2B Marketing Metrics That Matter
B2B Marketing Metrics That Matter
 
The ROI of Marketing Automation
The ROI of Marketing AutomationThe ROI of Marketing Automation
The ROI of Marketing Automation
 
The Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with PardotThe Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with Pardot
 
The Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingThe Golden Rule of Lead Nurturing
The Golden Rule of Lead Nurturing
 
The Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRMThe Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRM
 
Pardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot Customer Success: Teach For America
Pardot Customer Success: Teach For America
 
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
 
Pardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot Story: Beyond List Email
Pardot Story: Beyond List Email
 
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at ScalePardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
 
Overcoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationOvercoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing Automation
 
Make the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationMake the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot Integration
 
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelineLove at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
 
How to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationHow to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing Automation
 
Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsGo Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
 
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersGetting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
 

Kürzlich hochgeladen

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 

Kürzlich hochgeladen (20)

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 

7 Must-Try Tips for Advanced Lead Nurturing