An outline to the most engaging mobile and website apps with the principles for the best possible result

1. 1
Engaging mobile and website applications
Just follow the principles…

2. Mobile apps are designed and popularized by different business
organizations as it is an ideal medium for business promotion and
taking a product to the customers.

3. Companies contend to bring new and
exciting mobile apps that create an
eagerness among people to download.

4. Unfortunately, only a few among them remains in the users’
mobiles for long.

5. Most of them are uninstalled after a month.

6. Mobile Industry
• Of the world’s 4 billion mobile phones in use,
1.08 billion are smartphones
• 91% of all adults have a smartphone
• Apple sold 9 million iPhone 6S during the first
weekend of availability

7. Why Mobile?
• 94% of smartphone users look for local information on their phone
And
• 90% take action as a result

8. Why Mobile?
• 67% say that they’re more likely to buy a
product or service from a mobile-friendly
site.
• 48% said that if a site didn’t work well on
their smartphones, it made them feel like
the company didn’t care about their
business.
• 48% feel frustrated and annoyed when
they get to a site that’s not mobile-friendly.
• 36% said they felt like they’ve wasted their
time by visiting those sites.

9. Why Mobile Apps?
• Approximately 46% of social media
users access their social media
accounts through mobile devices
• 80% of smartphone users visit social
networks. 55% visit at least once a
day.
• 70% of people contact a business
after a search on their mobile
device

11. Mobile Measurement Maturity
Number of
Downloads
Usage and
Engagement
Effectiveness and
optimization

12. Value
Why Use Analytics
• Optimization
• Identify Opportunities or Problems
• Produce Well Informed Decisions
Is it worth it?
1. Usage Tracking
2. Error Tracking
3. UI Optimization
4. App Performance (Download times
etc.)
5. Measure Business Impact
6. Generate Business Insights

13. Value
 Baseline performance
 Compare channels
 Monetize actions
 Discover optimization opportunities

14. Principles
• Reliability
• Speed
• High & Low Level’s goal setting
• Crystal Clear definitions
• Engineering
• Reporting

15. Metrics’ Categorization
Marketing
Operational
Installs
Registrations
Active Users
Returning Users
Sessions
Interactions
R.O.I.

16. Reporting
 Templates
 Timeframe
• Daily
• Weekly
• Monthly
• Quarterly
 High Level & Low Level
 Contents
• Absolute Numbers
• Ratios
• Graphs
 Easy Read

17. KPIs
• Active Users
• Installs/Downloads
• Returning Users
• Sessions
• Events on the page
• Revenue
• Marketing spend
• Subscribers
• Interactions (if any)

18. Analyzing Methods
• Flurry
• App Annie
• Facebook Analytics
• Google Analytics
• ERP
• CRM
• Marketing Data
• Etc.

19. Analyzing Methods
Scheduling
Forecasting
Optimal
Maintenance
Linear
Programming

20. Weight of Statistical Indicators
• Prioritization
• Increase of Usage
• Percentages & Ratios

21. Essential Channel Measures
• Adoption
App downloads
Site or app visitors
App usage (% of DL)
Geo distribution
• Engagement
Frequency (visits/visitor)
Depth (events/visitor and duration)
Retention rate (% returning)
• Effectiveness
Objective oriented conversions
High value activities
Adoption
Engagement

22. Main principles for UI/UX implementation

23.  Design should focus on an experience
 People scan websites, they don’t read them
 Users crave simplicity and clarityAttractive design
 Know where to get creative and where to use common
design patterns
 Design to capture someone’s attention above the fold
rather than design everything above the fold
 Scrolling is often faster than pagingRegular updates
 Build nice responsive design vs. just responsive design

24. Features of Mobile Apps

25. Following are some of the basic qualities that users look for in
an app
 User friendliness
 Simplicity
 Good performance
 Attractive design
 Security
 Immediate feedback
 Compatibility
 Regular updates
 Offline support

26. Distinguishing between CX and UX

27. CX stands for customer experience and UX stands for user experience. Although
CX and UX have different meanings and goals, they are interlinked. An
organization should improve both CX and UX for effective communication with the
customers.

28. Elements of UX design

29. The User
User is the most important element
in UX design. The designer must
keep the target audience in his/her
mind while designing the apps.

30. Task Analysis
Task analysis is a critical process in
designing mobile apps. It is a step-by-
step procedure which evaluates the tasks
which are to be accomplished by the
users from their own perspective.

31. Smartphone display
The applications must be designed in a way
so that they have a better display in mobile
phones.

32. Clear communication :
Communicating the various usability and
advantages of the app is an important
aspect that the designers are to be
careful about.

33. Methods to Transform Mobile UX

34. Improved user interface
Simple sign-up process
Seamless in-app purchases
Provide user guidance
Provide feedback

35. Website’s Finest Tactics

36. Main Tactics

37. Main Tactics

38. Main Tactics

39. Main Tactics

40. Main Tactics