How to benefit with changes to Facebook video, by providing audiences with content that connects them with their friends. People always wanted to share the stories that moved them and connect with their friends that like the same things. Recent changes to Facebook video, mean that you can distribute video content, reaching a broader audience, on a platform they’re already connected with their friends. The opportunity is to provide users with branded content that they identify with, thus they like and share it in order to connect with their friends. The presentation showcases the launch of an original web series for Lacta chocolate in Greece, with great success.