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LAUNCHING A WEB SERIES
ON FACEBOOK
_AllThingsFacebook '15
Panos Sambrakos 

Executive Creative Director

OgilvyOne Athens
2014 gave us
Facebook Zero
Image posts won't do the trick anymore.
Out of 883,000 fans, 20,600 were reached
OrganicReach2.34%
Facebook video 

on the rise in 2015
Video content offers a free ride - for now!
100,000 fans were reached before a boost
OrganicReach11.36%
Facebook stronger for engagement & sharing
517% improvement over YouTube
YouTube
177,000 views
270 likes
945 shares
15 comments
0.69%
Interaction Rate
Facebook
557,000 views
18,500 likes
1,164 shares
270 comments
3.57%
Interaction Rate
People always wanted to share
the stories that moved them
CONSUMPTIONDISCUSSION
1985 2005 2015
Content distribution and discussion converging into one platform
Launching an original web series on Facebook. The channel users "like"
Launching an original web series on Facebook. The channel users "like"
Thank you!
Contact: panos.sambrakos@ogilvy.com

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Launching an original web series on Facebook. The channel users "like"