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THE 2013 DIGITAL TREND SETTERS
“It’s a Brave New Digital World”
As 2013 progresses we're entering the dawn of a brave new digital world.
Media fragmentation is occurring at break-neck speed in the current multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly endless and ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal constraints so that content can be experienced anytime and anyplace.
Over the recent past and all through 2013, we will witness the average customers screen time expand manifold to fill in all these modes and methods of communication, and this presents an exciting opportunity for marketers to reach out and engage with their customers. It's imperative for businesses to effectively navigate change and emerge not only unscathed but also better positioned for the future. How the heck is this done? Easy. By understanding the plethora of opportunities, overcoming the challenges that stand in the way and embracing key trends affecting the consumer landscape.
In 2012, the digital world witnessed some historical stuff - we saw the rise of Pinterest, several IPOs and acquisitions, Facebook’s 1 billionth user, an aggressive political ad war in the United States, watched one relatively unknown Korean artist turn into a global phenomenon thanks to YouTube and witnesses the aggressive use of Social Media to generate wide spread public outrage and garner support for political upheaval that literally rattled the political structure of the country. So what’s on tap for next year?