Nokia was once the dominant mobile phone manufacturer, holding over 30% of the global market share. However, its market share dropped below 30% in 2011 as it struggled to compete with smartphones running Android and iOS that had more advanced apps and processors. In an attempt to turn things around, in 2011 Nokia partnered with Microsoft to use the Windows Phone platform for future devices. However, Nokia remained dependent on Microsoft and faced strong competition from Apple and Google, making a full recovery difficult. The partnership aimed to combine Nokia's manufacturing and distribution with Microsoft's software expertise to build a new mobile ecosystem.

1. The Rise and Fall -Rise of Nokia ? GEBM Seminar Group members Yanan Attasopon 17135649 YuChen,GUO 17137371

4. Nokia SWOT-Strengths

5. Nokia SWOT-Weaknesses

6. Nokia SWOT-Opportunities

7. Nokia SWOT- Threats

8. Fails to Keep Up Market

10. Nokia and Microsoft cooperation On February 2011, Nokia and Microsoft announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem.

11. Windows Phone Windows Phone is the primary smartphone platform for future Nokia devices. In partnership, Nokia and Microsoft crafted a joint strategy to deliver a vibrant ecosystem of devices and services that deliver an innovative and differentiating user experience for your apps.

12. Nokia N9 vs iPhone 4 N9 is a MeeGo 1.2 based Smartphone while iPhone 4 is a iOS 4 based Smartphone N9 has larger screen ( 3.9>3.6) N9 has internal memory up to 64GB while iPhone 4 has internal memory up to 32GB N9 has RAM memory 1GB while iPhone 4 has 512mb N9 has class 33 EDGE/GPRS while iphone 4 has class 10 N9 has HSDPA up to 14mbps while iPhone has HSDPA up to 7mbps N9 supports Java while iPhone does not N9 can also boot Android OS

13. Nokia N9 December 2011 http:// www.youtube.com/watch?v =PgDaihMXkC4&feature=related

14. Conclusion and Recommendation According to the strong competition in the mobile phone market, Nokia should improve their mobile phone’s abilities such as function of internet using on mobile, and also produce new application to satisfy customers’ needs. They should not be too dependent on Microsoft, because it would be hazard for the company. On the other hand, Nokia should keep developing the mobile phone technology at the same time Microsoft focus on software and another application that relates to mobile phone using. It might be true that is difficult for Nokia to recover from the problems while the competition of mobile phone is very strong due to the trend of smart phones for Apple and Google’s Android operating system, but cooperation between Nokia which produces numerous portfolios and has a very large distributed channel around the world and Microsoft that is the worldwide leader in software, would create new efficiently technology to offer customers and be successful again.

15. Do you have any questions?

16. References Cox, J. 2011, &quot;Both Nokia, Microsoft have much to gain, and lose, in mobile deal&quot;, Network World (Online), no. 08877661, pp. n/a. Forbes, ‘Nokia CEO paying to be Microsoft’s future’, May 2011, viewed 1 July 2011, < http://blogs.forbes.com/quentinhardy/2011/05/31/nokia-ceo-paying-to-be-microsofts-future/ > Microsoft news center, ‘Nokia and Microsoft Announce Plans for a Broad Strategic Partnership to Build a New Global Mobile Ecosystem’, viewed 30 July 2011, < http://www.microsoft.com/presspass/press/2011/feb11/02-11partnership.mspx > Nokia developer, 2011, ‘windows phone’, viewed 2 July 2011, <http://www.developer.nokia.com/Develop/Windows_Phone/> O'Brien, K.,J. 2011, Microsoft and Nokia face hurdles in alliance , France, Paris. PRINGLE, D., 2005. Nokia's Phone Shipments Surge. The Wall Street Journal Asia, pp. A.8-A.8. SANDSTROM, G., 2009. Nokia's Smart Phones Will Stick to Symbian. Wall Street Journal, , pp. B.5-B.5.