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Paige	
  Saez	
  
2009	
  
	
  	
  
	
  
I	
  am	
  par*cularly	
  interested	
  in	
  the	
  field	
  of	
  social	
  
interac*on	
  design.	
  This	
  is	
  a	
  role	
  that	
  blends	
  tradi*onal	
  
interac*on	
  design	
  with	
  ethnography	
  and	
  social	
  
research	
  methods	
  
How	
  do	
  I	
  think?	
  
	
  	
  
(in	
  pictures	
  generally)	
  	
  
lots	
  of	
  them.	
  	
  
	
  	
  
I	
  collect	
  images,	
  concepts	
  and	
  designs.	
  In	
  an	
  analy*cal/obsessive	
  fashion	
  I	
  write	
  
lists,	
  make	
  drawings,	
  look	
  around	
  and	
  take	
  notes.	
  When	
  I	
  am	
  working	
  on	
  a	
  project	
  I	
  
research	
  the	
  subject	
  maDer	
  and	
  problems	
  space	
  I	
  am	
  working	
  in.	
  The	
  amount	
  of	
  
*me	
  I	
  can	
  get	
  to	
  do	
  this	
  is	
  dependant	
  on	
  clients,	
  deadlines,	
  and	
  a	
  bunch	
  of	
  other	
  
factors	
  but	
  the	
  goal	
  is	
  the	
  same.	
  I	
  want	
  to	
  get	
  a	
  sense	
  of	
  the	
  context	
  around	
  what	
  I	
  
am	
  thinking	
  about.	
  	
  
	
  	
  
With	
  a	
  background	
  in	
  art	
  and	
  architecture,	
  the	
  process	
  of	
  sketching,	
  researching,	
  
forming	
  a	
  structural	
  sense	
  of	
  what	
  I	
  am	
  aiming	
  towards	
  via	
  notes,	
  lists	
  and	
  concepts	
  
is	
  a	
  preDy	
  hardwired	
  part	
  of	
  my	
  process.	
  I	
  keep	
  sketchbooks,	
  and	
  folders	
  of	
  
research	
  into	
  subjects	
  with	
  the	
  goal	
  of	
  helping	
  my	
  clients	
  beDer	
  understand	
  the	
  
landscape	
  of	
  their	
  goals.	
  	
  
My	
  background	
  is	
  in	
  art	
  and	
  architecture	
  with	
  a	
  focus	
  on	
  collabora*on,	
  community	
  
art	
  and	
  social	
  prac*ce.	
  
	
  
I	
  studied	
  Video	
  and	
  Pain*ng	
  for	
  my	
  B.F.A,	
  Architecture	
  for	
  my	
  B.S.	
  and	
  Visual	
  
Studies	
  and	
  Par*cipatory	
  Culture	
  for	
  my	
  M.F.A.	
  	
  
	
  
I	
  have	
  worked	
  at	
  homeless	
  shelters,	
  bicycle	
  coopera*ves,	
  bars,	
  universi*es	
  and	
  
corpora*ons.	
  As	
  the	
  director	
  of	
  a	
  prominent	
  art	
  gallery	
  I	
  founded	
  an	
  ar*st	
  residency	
  
program,	
  and	
  I	
  have	
  curated	
  for	
  two	
  galleries.	
  
	
  
I	
  have	
  been	
  a	
  member	
  of	
  Red76art	
  group	
  for	
  the	
  last	
  9	
  years.	
  My	
  artwork	
  has	
  been	
  
exhibited	
  in	
  Portland,	
  Los	
  Angeles,	
  New	
  York,	
  Miami,	
  Istanbul	
  and	
  Venice.	
  	
  
	
  
I	
  currently	
  work	
  at	
  Wieden	
  +Kennedy	
  in	
  Portland,	
  Oregon	
  as	
  a	
  strategic	
  planner.	
  	
  
In	
  2005	
  I	
  did	
  a	
  project	
  called	
  LiDle	
  Ci*es.	
  Social	
  crea*vity	
  
and	
  place-­‐making.	
  This	
  project	
  changed	
  the	
  way	
  I	
  thought	
  
about	
  the	
  rela*onship	
  between	
  design,	
  crea*vity	
  and	
  
collec*ve	
  agency.	
  	
  	
  
Since	
  2006	
  I	
  have	
  worked	
  in	
  social	
  media.	
  Focusing	
  on	
  
loca*ve	
  media,	
  place-­‐making	
  and	
  community	
  building.	
  
	
  
	
  
I	
  make	
  books,	
  applica*ons,	
  photographs,	
  drawings.	
  
Anything	
  to	
  document	
  my	
  thinking.	
  The	
  first	
  book	
  I	
  made	
  
was	
  an	
  interac*ve	
  book.	
  Using	
  qr-­‐codes,	
  photographs	
  and	
  
an	
  essay	
  I	
  described	
  my	
  feelings	
  on	
  tangible	
  memory	
  and	
  
music.	
  
ReacDng	
  to	
  what	
  I	
  saw	
  as	
  a	
  personal	
  fe*shiza*on	
  with	
  the	
  
intangible,	
  I	
  started	
  making	
  quilts,	
  cardboard	
  prototypes,	
  fake	
  
wearable	
  computers.	
  I	
  realized	
  I	
  wanted	
  playfulness.	
  	
  	
  	
  
In	
  this	
  role	
  I	
  write,	
  consult	
  and	
  work	
  with	
  designers	
  and	
  crea*ves	
  to	
  help	
  them	
  shape	
  
         their	
  projects	
  strategically	
  to	
  align	
  with	
  the	
  larger	
  business/campaign	
  goals.	
  Recently	
  I	
  
         wrote	
  a	
  60	
  page	
  report	
  on	
  the	
  future	
  of	
  mobile	
  shopping	
  technologies	
  with	
  the	
  aim	
  of	
  
         helping	
  Target	
  outline	
  their	
  go-­‐to-­‐market	
  strategy	
  for	
  the	
  coming	
  3	
  years.	
  I	
  read	
  up	
  on	
  
         the	
  psychology	
  of	
  shopping	
  and	
  consumer	
  culture,	
  current	
  trends	
  in	
  retail	
  experience	
  
         design,	
  e-­‐commerce,	
  supply	
  chain	
  technologies,	
  in-­‐home	
  technologies	
  and	
  mobile.	
  I	
  
         geared	
  the	
  report	
  towards	
  helping	
  them	
  understand	
  the	
  wants	
  and	
  needs	
  of	
  their	
  
         target	
  audience,	
  and	
  how	
  to	
  restructure	
  their	
  thinking	
  on	
  their	
  goals.	
  As	
  a	
  company	
  
         they	
  are	
  s*ll	
  very	
  brick-­‐and-­‐mortar	
  focused.	
  They	
  want	
  to	
  increase	
  trips	
  to	
  the	
  store	
  
         and	
  thus	
  increase	
  sales	
  in	
  a	
  given	
  demographic.	
  But	
  that	
  same	
  demographic	
  that	
  they	
  
         want	
  to	
  reach	
  is	
  more	
  reachable	
  outside	
  of	
  the	
  store	
  than	
  in.	
  I	
  presented	
  an	
  
         alterna*ve-­‐	
  bring	
  the	
  store	
  to	
  the	
  customer	
  as	
  opposed	
  to	
  the	
  customer	
  to	
  the	
  store.	
  
         	
  	
  
         	
  


Current	
  project	
  at	
  WK	
  
Working	
  at	
  WK	
  for	
  the	
  last	
  year	
  my	
  work	
  has	
  shied	
  from	
  
designer	
  to	
  researcher	
  and	
  strategist.	
  	
  
I	
  work	
  frequently	
  with	
  Anselm	
  Hook,	
  a	
  hacker/developer	
  
in	
  Palo	
  Alto,	
  California.	
  He	
  and	
  I	
  have	
  been	
  collabora*ng	
  for	
  
3	
  years.	
  
I	
  prefer	
  to	
  work	
  with	
  others,	
  instead	
  of	
  alone.	
  I	
  like	
  the	
  
feedback,	
  the	
  give	
  and	
  take,	
  the	
  comraderie.	
  	
  
Together	
  we	
  make	
  mobile	
  geoloca*on-­‐based	
  social	
  
applica*ons	
  for	
  mobile	
  phones.	
  Whereis,	
  a	
  geoloca*onal	
  
mapping	
  tool,	
  and	
  Imagewiki	
  a	
  way	
  to	
  create	
  physical	
  
hyperlinks	
  or	
  ‘thinglinks’	
  in	
  the	
  real	
  world.	
  	
  
Both	
  applica*ons	
  focused	
  on	
  ge`ng	
  people	
  out	
  of	
  the	
  
house	
  and	
  off	
  the	
  machine.	
  	
  
Makerlab	
  
Anselm	
  Hook	
  and	
  I	
  formed	
  a	
  group	
  called	
  Makerlab.	
  We	
  
invited	
  others	
  to	
  join	
  us	
  and	
  many	
  did.	
  We	
  would	
  meet	
  
every	
  Sunday	
  at	
  my	
  house,	
  discuss	
  readings,	
  collaborate	
  on	
  
projects	
  and	
  cook	
  food	
  all	
  day	
  long.	
  	
  
Makerlab	
  became	
  a	
  lot	
  of	
  things	
  to	
  a	
  lot	
  of	
  
people.	
  Trying	
  to	
  find	
  a	
  way	
  to	
  create,	
  socially	
  was	
  
the	
  goal.	
  We	
  wanted	
  code	
  sprints	
  that	
  would	
  turn	
  
into	
  dance	
  par*es.	
  And	
  we	
  got	
  it.	
  	
  
	
  
Makerlab	
  
dinner	
  party	
  about	
  diy	
  wearable	
  compu*ng,	
  ea*ng	
  design	
  
(different	
  aspects	
  of	
  maker	
  culture	
  coming	
  together)	
  
	
  	
  
Everyday	
  Magic	
  (MFA	
  Thesis	
  2009)	
  
Thesis	
  project,	
  thesis	
  thinking,	
  image,	
  cra,	
  
collabora*on	
  and	
  reuse.	
  The	
  sense	
  of	
  autonomy,	
  
ownership	
  of	
  pedagogical	
  models	
  	
  
	
  
Everyday	
  Magic	
  was	
  my	
  MFA	
  Thesis	
  Paper.	
  
Make	
  it	
  up	
  if	
  you	
  can’t	
  figure	
  it	
  out.	
  you	
  will	
  s*ll	
  learn	
  
something.
Bothered,	
  Tethered	
  and	
  Willing	
  
The	
  current	
  book,	
  November	
  2009	
  with	
  Amber	
  Case	
  and	
  
Rebecca	
  Steele.	
  “So	
  much	
  of	
  what	
  we	
  do	
  online	
  is	
  invisible,	
  
weightless.	
  We	
  have	
  moved	
  into	
  an	
  environment	
  which	
  is	
  
robustly	
  connected	
  and	
  yet	
  floa*ng.	
  Each	
  string	
  that	
  
connects	
  us	
  is	
  elas*c.”	
  	
  
 
I	
  don’t	
  have	
  all	
  the	
  answers.	
  
What	
  inspires	
  me?	
  
Design	
  thinking,	
  crea*ve	
  commons,	
  art	
  collec*ves,	
  
place-­‐making,	
  social	
  currency,	
  cyberne*cs,	
  cyborg	
  
anthropology,	
  cra,	
  mobile	
  applica*on	
  design	
  for	
  
problem	
  solving,	
  memory,	
  the	
  social	
  life	
  of	
  things.	
  
The	
  sheer	
  possibility	
  of	
  what	
  can	
  be	
  done	
  with	
  
communica*ve	
  and	
  collabora*ve	
  technologies	
  today.                  	
  
Future	
  Projects	
  
I	
  am	
  eager	
  to	
  con*nue	
  collabora*ng	
  with	
  others.	
  Hoping	
  to	
  
find	
  ways	
  to	
  talk	
  about	
  america,	
  new	
  kinds	
  of	
  economies,	
  
maker	
  culture,	
  and	
  hacker	
  culture.	
  
	
  
Thank	
  you	
  
hDp://paigesaez.org	
  
hDp://twiDer.com/paigesaez	
  
hDp://blending.tumblr.com/	
  
hDp://makerlab.com	
  
	
  

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Paige Saez (old deck from 2009)

  • 1. Paige  Saez   2009        
  • 2. I  am  par*cularly  interested  in  the  field  of  social   interac*on  design.  This  is  a  role  that  blends  tradi*onal   interac*on  design  with  ethnography  and  social   research  methods  
  • 3. How  do  I  think?       (in  pictures  generally)     lots  of  them.         I  collect  images,  concepts  and  designs.  In  an  analy*cal/obsessive  fashion  I  write   lists,  make  drawings,  look  around  and  take  notes.  When  I  am  working  on  a  project  I   research  the  subject  maDer  and  problems  space  I  am  working  in.  The  amount  of   *me  I  can  get  to  do  this  is  dependant  on  clients,  deadlines,  and  a  bunch  of  other   factors  but  the  goal  is  the  same.  I  want  to  get  a  sense  of  the  context  around  what  I   am  thinking  about.         With  a  background  in  art  and  architecture,  the  process  of  sketching,  researching,   forming  a  structural  sense  of  what  I  am  aiming  towards  via  notes,  lists  and  concepts   is  a  preDy  hardwired  part  of  my  process.  I  keep  sketchbooks,  and  folders  of   research  into  subjects  with  the  goal  of  helping  my  clients  beDer  understand  the   landscape  of  their  goals.    
  • 4. My  background  is  in  art  and  architecture  with  a  focus  on  collabora*on,  community   art  and  social  prac*ce.     I  studied  Video  and  Pain*ng  for  my  B.F.A,  Architecture  for  my  B.S.  and  Visual   Studies  and  Par*cipatory  Culture  for  my  M.F.A.       I  have  worked  at  homeless  shelters,  bicycle  coopera*ves,  bars,  universi*es  and   corpora*ons.  As  the  director  of  a  prominent  art  gallery  I  founded  an  ar*st  residency   program,  and  I  have  curated  for  two  galleries.     I  have  been  a  member  of  Red76art  group  for  the  last  9  years.  My  artwork  has  been   exhibited  in  Portland,  Los  Angeles,  New  York,  Miami,  Istanbul  and  Venice.       I  currently  work  at  Wieden  +Kennedy  in  Portland,  Oregon  as  a  strategic  planner.    
  • 5. In  2005  I  did  a  project  called  LiDle  Ci*es.  Social  crea*vity   and  place-­‐making.  This  project  changed  the  way  I  thought   about  the  rela*onship  between  design,  crea*vity  and   collec*ve  agency.      
  • 6. Since  2006  I  have  worked  in  social  media.  Focusing  on   loca*ve  media,  place-­‐making  and  community  building.      
  • 7. I  make  books,  applica*ons,  photographs,  drawings.   Anything  to  document  my  thinking.  The  first  book  I  made   was  an  interac*ve  book.  Using  qr-­‐codes,  photographs  and   an  essay  I  described  my  feelings  on  tangible  memory  and   music.  
  • 8. ReacDng  to  what  I  saw  as  a  personal  fe*shiza*on  with  the   intangible,  I  started  making  quilts,  cardboard  prototypes,  fake   wearable  computers.  I  realized  I  wanted  playfulness.        
  • 9. In  this  role  I  write,  consult  and  work  with  designers  and  crea*ves  to  help  them  shape   their  projects  strategically  to  align  with  the  larger  business/campaign  goals.  Recently  I   wrote  a  60  page  report  on  the  future  of  mobile  shopping  technologies  with  the  aim  of   helping  Target  outline  their  go-­‐to-­‐market  strategy  for  the  coming  3  years.  I  read  up  on   the  psychology  of  shopping  and  consumer  culture,  current  trends  in  retail  experience   design,  e-­‐commerce,  supply  chain  technologies,  in-­‐home  technologies  and  mobile.  I   geared  the  report  towards  helping  them  understand  the  wants  and  needs  of  their   target  audience,  and  how  to  restructure  their  thinking  on  their  goals.  As  a  company   they  are  s*ll  very  brick-­‐and-­‐mortar  focused.  They  want  to  increase  trips  to  the  store   and  thus  increase  sales  in  a  given  demographic.  But  that  same  demographic  that  they   want  to  reach  is  more  reachable  outside  of  the  store  than  in.  I  presented  an   alterna*ve-­‐  bring  the  store  to  the  customer  as  opposed  to  the  customer  to  the  store.         Current  project  at  WK   Working  at  WK  for  the  last  year  my  work  has  shied  from   designer  to  researcher  and  strategist.    
  • 10. I  work  frequently  with  Anselm  Hook,  a  hacker/developer   in  Palo  Alto,  California.  He  and  I  have  been  collabora*ng  for   3  years.   I  prefer  to  work  with  others,  instead  of  alone.  I  like  the   feedback,  the  give  and  take,  the  comraderie.    
  • 11. Together  we  make  mobile  geoloca*on-­‐based  social   applica*ons  for  mobile  phones.  Whereis,  a  geoloca*onal   mapping  tool,  and  Imagewiki  a  way  to  create  physical   hyperlinks  or  ‘thinglinks’  in  the  real  world.     Both  applica*ons  focused  on  ge`ng  people  out  of  the   house  and  off  the  machine.    
  • 12. Makerlab   Anselm  Hook  and  I  formed  a  group  called  Makerlab.  We   invited  others  to  join  us  and  many  did.  We  would  meet   every  Sunday  at  my  house,  discuss  readings,  collaborate  on   projects  and  cook  food  all  day  long.    
  • 13. Makerlab  became  a  lot  of  things  to  a  lot  of   people.  Trying  to  find  a  way  to  create,  socially  was   the  goal.  We  wanted  code  sprints  that  would  turn   into  dance  par*es.  And  we  got  it.      
  • 14. Makerlab   dinner  party  about  diy  wearable  compu*ng,  ea*ng  design   (different  aspects  of  maker  culture  coming  together)      
  • 15. Everyday  Magic  (MFA  Thesis  2009)   Thesis  project,  thesis  thinking,  image,  cra,   collabora*on  and  reuse.  The  sense  of  autonomy,   ownership  of  pedagogical  models      
  • 16. Everyday  Magic  was  my  MFA  Thesis  Paper.   Make  it  up  if  you  can’t  figure  it  out.  you  will  s*ll  learn   something.
  • 17. Bothered,  Tethered  and  Willing   The  current  book,  November  2009  with  Amber  Case  and   Rebecca  Steele.  “So  much  of  what  we  do  online  is  invisible,   weightless.  We  have  moved  into  an  environment  which  is   robustly  connected  and  yet  floa*ng.  Each  string  that   connects  us  is  elas*c.”    
  • 18.   I  don’t  have  all  the  answers.  
  • 19. What  inspires  me?   Design  thinking,  crea*ve  commons,  art  collec*ves,   place-­‐making,  social  currency,  cyberne*cs,  cyborg   anthropology,  cra,  mobile  applica*on  design  for   problem  solving,  memory,  the  social  life  of  things.   The  sheer  possibility  of  what  can  be  done  with   communica*ve  and  collabora*ve  technologies  today.  
  • 20. Future  Projects   I  am  eager  to  con*nue  collabora*ng  with  others.  Hoping  to   find  ways  to  talk  about  america,  new  kinds  of  economies,   maker  culture,  and  hacker  culture.    
  • 21. Thank  you   hDp://paigesaez.org   hDp://twiDer.com/paigesaez   hDp://blending.tumblr.com/   hDp://makerlab.com