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Social Media
for SEO
Navneet Kaushal
CEO
PageTraffic
www.pagetraffic.com
Navneet Kaushal
Founder & CEO of PageTraffic
11 Years of Digital Search Marketing experience
Editor www.pagetrafficbuzz.com
Expert author on WebProNews, Search Newz, Clickz, Social Media Today,
Search Engine Journal, PromotionWorld, Business 2 Community , India Digital Review etc
Regularly quoted on ET Now, Zee News, Seattle Times, Hindustan Times, Livemint, BenefitIT etc.
About PageTraffic
Established in 2002
95 people strong, with offices in New Delhi, Noida, Mumbai, Chicago & London
Offers SEO, SMO, PPC, Link Building, Web Development services
More than 2000 clients worldwide
Winner of Red Herring Top 100 Asia Award 2011
Impact of Social Networks
on Search Rankings
Search is big
Number of Searches/Day on Google
3 Billion Searches/Day
(announced Aug. 2012)
*Source – 2012 Internet in numbers
The Changing SERP Composition
Site
Linkedin
Twitter
Facebook
PDF File
The Changing SERP Composition
Site
Facebook
Wikipedia
News sites
Twitter
No More Search
without Social
Search has gone Social
Search Results have gone beyond Text
How The Ranking Factors Have
Changed?
Then Now
What is the Opportunity of
Social in Search?
Social Media for SEO
Social Media for SEO
Where to Participate?
Social Media for SEO
Social Media for SEO
Social Media for SEO
Social Media for SEO
Social Media for SEO
Social Media for SEO
Social Media for SEO
Q+A Sites
Document Sharing Sites
How Social Media Affects
Search?
Social Media for SEO
Social Media for SEO
Social Media for SEO
Social Media for SEO
Social Media for SEO
Social Media for SEO
Social Media for SEO
Best Practices
Optimize your social media profiles
Be descriptive as possible. Always fill out the ‘About’
or ‘Information’ sections of any social media
platform.
Be sure to use 2-3 business keywords that describe
your business and are also terms individuals would
use to search for your business.
Optimize your social media profiles
The “Category” field is often overlooked on
Facebook Pages but is important for Facebook
mobile searches.
Check to make sure your business is listed as the
correct category while editing your basic information
Optimize your social media content/updates
Always include some of the relevant search
keywords you determined for your business in your
Facebook or G+ updates, tweets, pin descriptions,
etc.
It’s important to remember to share content from
your website or blog socially to give it an SEO boost
too.
Sharing new content on G+ is especially important
because it helps Google index it faster (indexing
means Google adds this URL to their database).
Build links by making your content
shareable
Likes, comments, +1s, repins, retweets, etc., all play
into the weight given to your links. If you create
content people want to share, you can create more
inbound links.
“Content” doesn’t always have to be as elaborate as
a blog post or whitepaper, content can also refer to
tweets or Facebook posts as well. By posting
engaging social content, you’re improving your SEO
value
Use Pinterest
An easy way to create shareable content is by using
Pinterest.
Google indexes pages from websites
with heavy traffic faster and higher in a SERP.
Add keywords within the title of a Pinterest board,
the board’s description and individual pin
Customize the pin’s link and point people back to
your website or blog.
Google Plus & Search
Google Plus & Search
 Around 36% of fortune top 100 companies have G+
profiles whilst only 3% of them have the authorship mark
up in place
 45% of tech sites though use Google authorship.
 Only 7% of Google’s own blogs use authorship.
Why should you care about
Google+?
Within search results, information tied to verified online
profiles will be ranked higher than content without such
verification, which will result in most users naturally
clicking on the top (verified) results. The true cost of
remaining anonymous, then, might be irrelevance.
Eric Schmidt, CEO of Google
Google Will Go to Great
Lengths to Favor G+
Rel=Publisher
Rel=Publisher
Rel=Publisher
Social Media for SEO
Google Authorship
“We know that great content comes from
great authors, and we’re looking closely at
ways this markup could help us highlight
authors and rank search results.”
– Othar Hansson (Google Authorship
Project)
Verifying Authorship
Email Address
Google Authorship Markup
Structured data markup using microdata from
schema.org will be interpreted as authorship information
as well.
How will you appear in SERPS
Author Stats
Social Media for SEO
Authorship Goals
Highlight Authors
Rank Search
Results
Author Rank
Author Rank is about fusing the
web of people with the web of
documents and creating a
more savvy view of Internet
influence.
Start Building Author Rank
Author Rank & Search
Rankings“It’s just the case that that picture is
just more likely to attract attention.
It’s just a little more likely to get the
clicks, and you now, it’s almost like
an indicator of trust…you could
imagine that starting to affect
rankings.”
Checklist to Improve Author Rank
More Google+ Tips
• Spend 10-minutes a day on it
• Create a Google+ Local listing. According to
Google, 97 per cent of consumers search for local
businesses online.
• A Local Google+ page is different from a Google+
Business Page. It allows customers to easily
connect with that business’s physical location.
• Update the details about your business–address,
phone number, hours, etc.–and you’re good to
go!
Common Mistakes to Avoid!
 Not making your business’s social media sites
public.
 Creating a Facebook Profile instead of a Facebook
Page.
 Not customizing your Facebook URL.
 Not using your business’s name as your Facebook
Page name or Twitter name.
 Uploading images to your social channels with file
names such as: Photo1 or IMG1287
 Duplicating another website’s content.
Website: www.pagetraffic.in
Email: nkaushal@pagetraffic.in
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
THANK YOU!

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Social Media for SEO

  • 1. Social Media for SEO Navneet Kaushal CEO PageTraffic
  • 2. www.pagetraffic.com Navneet Kaushal Founder & CEO of PageTraffic 11 Years of Digital Search Marketing experience Editor www.pagetrafficbuzz.com Expert author on WebProNews, Search Newz, Clickz, Social Media Today, Search Engine Journal, PromotionWorld, Business 2 Community , India Digital Review etc Regularly quoted on ET Now, Zee News, Seattle Times, Hindustan Times, Livemint, BenefitIT etc. About PageTraffic Established in 2002 95 people strong, with offices in New Delhi, Noida, Mumbai, Chicago & London Offers SEO, SMO, PPC, Link Building, Web Development services More than 2000 clients worldwide Winner of Red Herring Top 100 Asia Award 2011
  • 3. Impact of Social Networks on Search Rankings
  • 4. Search is big Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012)
  • 5. *Source – 2012 Internet in numbers
  • 6. The Changing SERP Composition Site Linkedin Twitter Facebook PDF File
  • 7. The Changing SERP Composition Site Facebook Wikipedia News sites Twitter
  • 10. Search Results have gone beyond Text
  • 11. How The Ranking Factors Have Changed?
  • 13. What is the Opportunity of Social in Search?
  • 26. How Social Media Affects Search?
  • 35. Optimize your social media profiles Be descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Be sure to use 2-3 business keywords that describe your business and are also terms individuals would use to search for your business.
  • 36. Optimize your social media profiles The “Category” field is often overlooked on Facebook Pages but is important for Facebook mobile searches. Check to make sure your business is listed as the correct category while editing your basic information
  • 37. Optimize your social media content/updates Always include some of the relevant search keywords you determined for your business in your Facebook or G+ updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on G+ is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).
  • 38. Build links by making your content shareable Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. “Content” doesn’t always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value
  • 39. Use Pinterest An easy way to create shareable content is by using Pinterest. Google indexes pages from websites with heavy traffic faster and higher in a SERP. Add keywords within the title of a Pinterest board, the board’s description and individual pin Customize the pin’s link and point people back to your website or blog.
  • 40. Google Plus & Search
  • 41. Google Plus & Search  Around 36% of fortune top 100 companies have G+ profiles whilst only 3% of them have the authorship mark up in place  45% of tech sites though use Google authorship.  Only 7% of Google’s own blogs use authorship.
  • 42. Why should you care about Google+? Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance. Eric Schmidt, CEO of Google
  • 43. Google Will Go to Great Lengths to Favor G+
  • 48. Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project)
  • 51. Google Authorship Markup Structured data markup using microdata from schema.org will be interpreted as authorship information as well.
  • 52. How will you appear in SERPS
  • 56. Author Rank Author Rank is about fusing the web of people with the web of documents and creating a more savvy view of Internet influence.
  • 58. Author Rank & Search Rankings“It’s just the case that that picture is just more likely to attract attention. It’s just a little more likely to get the clicks, and you now, it’s almost like an indicator of trust…you could imagine that starting to affect rankings.”
  • 59. Checklist to Improve Author Rank
  • 60. More Google+ Tips • Spend 10-minutes a day on it • Create a Google+ Local listing. According to Google, 97 per cent of consumers search for local businesses online. • A Local Google+ page is different from a Google+ Business Page. It allows customers to easily connect with that business’s physical location. • Update the details about your business–address, phone number, hours, etc.–and you’re good to go!
  • 62.  Not making your business’s social media sites public.  Creating a Facebook Profile instead of a Facebook Page.  Not customizing your Facebook URL.  Not using your business’s name as your Facebook Page name or Twitter name.  Uploading images to your social channels with file names such as: Photo1 or IMG1287  Duplicating another website’s content.
  • 63. Website: www.pagetraffic.in Email: nkaushal@pagetraffic.in Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com THANK YOU!