Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
2. www.pagetraffic.com
Navneet Kaushal
Founder & CEO of PageTraffic
11 Years of Digital Search Marketing experience
Editor www.pagetrafficbuzz.com
Expert author on WebProNews, Search Newz, Clickz, Social Media Today,
Search Engine Journal, PromotionWorld, Business 2 Community , India Digital Review etc
Regularly quoted on ET Now, Zee News, Seattle Times, Hindustan Times, Livemint, BenefitIT etc.
About PageTraffic
Established in 2002
95 people strong, with offices in New Delhi, Noida, Mumbai, Chicago & London
Offers SEO, SMO, PPC, Link Building, Web Development services
More than 2000 clients worldwide
Winner of Red Herring Top 100 Asia Award 2011
35. Optimize your social media profiles
Be descriptive as possible. Always fill out the ‘About’
or ‘Information’ sections of any social media
platform.
Be sure to use 2-3 business keywords that describe
your business and are also terms individuals would
use to search for your business.
36. Optimize your social media profiles
The “Category” field is often overlooked on
Facebook Pages but is important for Facebook
mobile searches.
Check to make sure your business is listed as the
correct category while editing your basic information
37. Optimize your social media content/updates
Always include some of the relevant search
keywords you determined for your business in your
Facebook or G+ updates, tweets, pin descriptions,
etc.
It’s important to remember to share content from
your website or blog socially to give it an SEO boost
too.
Sharing new content on G+ is especially important
because it helps Google index it faster (indexing
means Google adds this URL to their database).
38. Build links by making your content
shareable
Likes, comments, +1s, repins, retweets, etc., all play
into the weight given to your links. If you create
content people want to share, you can create more
inbound links.
“Content” doesn’t always have to be as elaborate as
a blog post or whitepaper, content can also refer to
tweets or Facebook posts as well. By posting
engaging social content, you’re improving your SEO
value
39. Use Pinterest
An easy way to create shareable content is by using
Pinterest.
Google indexes pages from websites
with heavy traffic faster and higher in a SERP.
Add keywords within the title of a Pinterest board,
the board’s description and individual pin
Customize the pin’s link and point people back to
your website or blog.
41. Google Plus & Search
Around 36% of fortune top 100 companies have G+
profiles whilst only 3% of them have the authorship mark
up in place
45% of tech sites though use Google authorship.
Only 7% of Google’s own blogs use authorship.
42. Why should you care about
Google+?
Within search results, information tied to verified online
profiles will be ranked higher than content without such
verification, which will result in most users naturally
clicking on the top (verified) results. The true cost of
remaining anonymous, then, might be irrelevance.
Eric Schmidt, CEO of Google
48. Google Authorship
“We know that great content comes from
great authors, and we’re looking closely at
ways this markup could help us highlight
authors and rank search results.”
– Othar Hansson (Google Authorship
Project)
58. Author Rank & Search
Rankings“It’s just the case that that picture is
just more likely to attract attention.
It’s just a little more likely to get the
clicks, and you now, it’s almost like
an indicator of trust…you could
imagine that starting to affect
rankings.”
60. More Google+ Tips
• Spend 10-minutes a day on it
• Create a Google+ Local listing. According to
Google, 97 per cent of consumers search for local
businesses online.
• A Local Google+ page is different from a Google+
Business Page. It allows customers to easily
connect with that business’s physical location.
• Update the details about your business–address,
phone number, hours, etc.–and you’re good to
go!
62. Not making your business’s social media sites
public.
Creating a Facebook Profile instead of a Facebook
Page.
Not customizing your Facebook URL.
Not using your business’s name as your Facebook
Page name or Twitter name.
Uploading images to your social channels with file
names such as: Photo1 or IMG1287
Duplicating another website’s content.