Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
30. Rich Snippets and Schema Markup
Star Ratings, Reviews & Price
Author Photo
Date of Publication
Video Snippet
31. NEW SEO STRATEGY
• Brand - Google focus on big brands
• Citations & Trust – Google rewarding these signals
• Social – Identity signal: +1 content = higher CTR (indirect relation)
• Personalized Search is a Reality – Affects SEO through social connections and
increased CTR (indirect relation)
• Authorship – Identity signal: rel=Me/Author (AUTHOR RANK)
SERP Rankings
• Still important to understand the health of a site
• Focus should be placed more on what Analytics is telling you:
• Conversion Optimization
• CTR and Time on Site/Page
• Google uses human quality raters extensively in testing algorithm changes
32. WHAT WILL SEO CAMPAIGN IN 2013 LOOK LIKE?
• On-Site Optimization (Technical – Within Google Guidelines)
• Content – Fresh ON and OFF Site Content (High Quality)
• Guest Blogging – Relationship Focused / Relevancy
• Brand Monitoring – High Priority on Reviewing your Link Profile
• Link Building – Less Focus on Anchor Text (Diversify), More Focus on Trust at the Core of
Integrity
• Public Relations – Pitches, Interviews, Citations and more
• Social Engagement – Routine Updates and Communication
• Thought Leadership – Become an Influencer, Authoritative
Content, Whitepapers, Webinars
• Earned Shares – Position High Quality Content Socially and Market
• Gamification – Customer Rewards, Loyalty, Badges, Discounts, Coupons
• CSEs (Comparison Shopping Engines) – Free or Paid (Google Merchant now Google
Shopping)