With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors

1. By:
Navneet
Kaushal
CEO
PageTraffic
The
Next
Genera;on
SEO

3. Google
-­‐
More
Informa,on

4. Google
-­‐
More
Visual

5. Bing
-­‐
More
Visual

6. www.pagetraffic.com

7. www.pagetraffic.com

8. Search
Queries
–
More
Self-­‐Referen,al

9. Search
Queries
–
Longer,
More
Descrip,ve

10. Search
Queries
–
More
Time
Sensi,ve

11. The
Way
We
Consume
Informa;on
has
Changed

12. The
Way
We
Communicate
Has
Changed

13. www.pagetraffic.com
• Hummingbird
• Google
Panda:
26+
updates
• Google
Penguin:
4
updates
• Exact-­‐Match
Domain
(EMD)
Update
• Page
Layout:
2
updates
• 7-­‐Result
SERPs
• Link
Warnings
• Knowledge
Graph
• Venice
• Other
Monthly
Updates:
390
Google
Algorithm
is
Constantly
Changing

14. Audience
Search
Habits
are
Changing

15. Audience
Search
Habits
are
Changing

16. SEO
is
Evolving

17.
HISTORICAL
THINKING:
“SEO
IS
SOMETHING
YOU
DO
AFTER
YOU
HAVE
BUILT
YOUR
WEBSITE,
SERVICE,
PRODUCT,
ETC”

18.
CURRENT
&
FUTURE
THINKING
“SEO
has
evolved
to
become
the
result
of
an
actual
marke,ng
strategy
versus
marke,ng
tac,cs”

19. @iacquire
The Old Consumer Decision Journey
Elias Lewis (Advertising Agency
Hall of Famer) invented this
model (AIDA) in 1898.
via Wikipedia

20. @iacquire
The New Consumer Decision Journey
via Google ZMOT 2012

31. Content
Should
be
UnOp,mized
Content
produc,on
needs
to
change
from:
• Auto-­‐generated
to
human-­‐generated
• ‘Thin’
to
valuable
• PaXerned
to
unique
• Scale
to
reasonable
amount
• Generalists
to
authori,es

35. Star Ratings, Reviews & Price
Author Photo
Date of Publication
Video Snippet
RICH
SNIPPETS
AND
SCHEMA
MARKUP
SERPS

36. Only
0.3%
of
websites
are
making
use
of
the
Google
approved
Schema
tool.

38. Pages
Using
Schema.org
Markups
Rank
Higher
in
Google

39. The
most
common
schema

44. Increase
Site
Speed

45. Onsite
SEO
PageSpeed
Insights
Cost
=
0

46. People are
impatient!#

47. A one second delay in
page response can
result in a 7% reduction
on conversions.#
Sources:
Akamai.com,
Gomez.com
“#
”

48. Test
Your
Site…
GTMetrix or Google Page Speed Insights#

49. Implement
Caching"
Implement
Gzip
Compression"
Consider a
Content "
Delivery
Network
(CDN)"
Optimize Your
Images.."

50. A
Mashable
survey
in
August
2013
revealed
that
17.4
percent
of
global
web
traffic
comes
from
mobile
compared
to
11.1
percent
in
the
previous
year.

54. Make Your Site
RESPONSIVE"
One Site#
One Product Database#
One interface#
One SEO
Strategy#

56. Remarke;ng

57. Shi_
in
Balance
is
happening

58. Link
Building
On-­‐Page
Basics
In
2008,
SEO
Was
This

59. LINK
BUILDING
UX
CONTENT
STRATEGY
MOBILE
SITE
SPEED
VIDEO
ON-­‐PAGE
SEO
CONTENT
MARKETING
In
2014,
SEO
is
This

60. Forget
keywords as
anchor texts

61. Build
Links
WITH
Your
Content
to
Win.

64. Pick
Content
Type

65. Build Content With High Search Link Intent
KEYWORD
“FACTS”
KEYWORD
“INFORMATION”
KEYWORD
“DATA”

66. Learn
the
art
of
storytelling

67. Promote

70. www.pagetraffic.com
From
PageRank
to
AuthorRank

72. Author
Rank
Author
Rank
is
about
fusing
the
web
of
people
with
the
web
of
documents
and
crea=ng
a
more
savvy
view
of
Internet
influence.

73. Author
Rank

74. Google
Authorship
Markup
Structured
data
markup
using
microdata
from
schema.org
will
be
interpreted
as
authorship
informa,on
as
well.

75. Google
Authorship
Markup

76. Start
Building
Author
Rank

77. Author
Rank
&
Search
Rankings

78. Author
Rank
&
Search
Rankings
“It’s
just
the
case
that
that
picture
is
just
more
likely
to
aXract
aXen,on.
It’s
just
a
liXle
more
likely
to
get
the
clicks,
and
you
now,
it’s
almost
like
an
indicator
of
trust…you
could
imagine
that
star,ng
to
affect
rankings.”

79. Checklist
to
Improve
Author
Rank
Look
interes,ng
people,
circle
them
Start
building
visibility
(and/or
a
rela,onship)
with
the
authors
and
editors.
Update
your
blog
regularly
Check
your
Google+
feed
and
interact.

80. Social authority influences rank
Both
search
engines
aXempt
to
compute
the
authority
and
quality
of
an
author
and
give
that
author's
tweets
preferen,al
treatment

81. Hire/Engage W/ Writers Authoritative
on a Subject on Google+

82. Build A Reusable, Authoritative Guest Author
It
doesn’t
maXer
if
you
have
a
footprint
if
you
don’t
suck.

89. New
SEO:
Crea;on
+
Promo;on
+
Analy;cs

90. Embracing
Marke;ng

91. www.pagetraffic.com
Start
asking
the
right
ques;on...

92. www.pagetraffic.com
How
Do
I
Rank
#1?

93. www.pagetraffic.com
What’s
the
best
strategy
to
drive
traffic
to
my
site
and
convert
it?

94. Website: www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Facebook: www.facebook.com/pagetraffic.in
THANK YOU!