Content & Social Media Marketing on Budget #SMWMumbai

Content &
Social Media Marketing
on Budget
Navneet
Kaushal
CEO
PageTraffic

www.pagetraffic.com
Navneet
Kaushal
WHO AM I?
Founder
&
CEO
of
PageTraffic
12
Years
of
Digital
Search
MarkeDng
experience
Editor
www.pagetrafficbuzz.com
Expert
author
on
WebProNews,
Search
Newz,
Clickz,
Social
Media
Today,
Search
Engine
Journal,
Promo<onWorld,
Business
2
Community
,
India
Digital
Review
etc
Regularly
quoted
on
ET
Now,
Zee
News,
SeaQle
Times,
Hindustan
Times,
Livemint,
BenefitIT
etc.
About
PageTraffic
Established
in
2002
95
people
strong,
with
offices
in
New
Delhi,
Noida,
Mumbai,
Chicago
&
London
Offers
SEO,
SMO,
PPC,
Content
MarkeDng,
Web
Development
services
More
than
3000
clients
worldwide
Winner
of
Red
Herring
Top
100
Asia
Award
2011

3
WHY CONTENT & SOCIAL MARKETING IS IMPORTANT
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PageTraffic
Web-‐Tech.
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4
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Web-‐Tech.
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Reserved.

8
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Web-‐Tech.
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Reserved.

9
www.pagetraffic.com
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Web-‐Tech.
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Reserved.

10
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Web-‐Tech.
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Reserved.

11
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Web-‐Tech.
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Reserved.

12
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PageTraffic
Web-‐Tech.
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Reserved.

13
www.pagetraffic.com
©
PageTraffic
Web-‐Tech.
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Rights
Reserved.

Every Minute of Every Day
www.pagetraffic.com
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PageTraffic
Web-‐Tech.
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www.pagetraffic.com
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Web-‐Tech.
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-‐
Mashable

www.pagetraffic.com
571
websites
are
launched
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PageTraffic
Web-‐Tech.
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-‐
Mashable

571
websites
are
launched
350,000
tweets
are
tweeted
www.pagetraffic.com
©
PageTraffic
Web-‐Tech.
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Rights
Reserved.
-‐
Mashable

571
websites
are
launched
350,000
tweets
are
tweeted
48
hours
of
YouTube
videos
are
uploaded
www.pagetraffic.com
©
PageTraffic
Web-‐Tech.
All
Rights
Reserved.
-‐
Mashable

www.pagetraffic.com
©
PageTraffic
Web-‐Tech.
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Rights
Reserved.

WHAT IS CONTENT MARKETING
The art of communicating with your
customers without selling
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WHAT IS CONTENT MARKETING
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Inbound/Content Marketing
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Why is it important?
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Web-‐Tech.
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Three Content Channels
Today’s
content
is
EVERYTHING
you
publish
on
the
web.
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©
PageTraffic
Web-‐Tech.
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Rights
Reserved.
Social
Facebook
Twitter
Pinterest
Crowd
Sourced
Visual
Pinterest
YouTube
Infographics
Instagram
Written
Blogs
Articles
Email
Marketing
Press
Releases
Content
spans
across
channels

“...the
[poten8al]
customer
needs
evidence
that
we
understand
their
problem
be>er
than
they
do
before
they’ll
buy,
share
or
recommend
us...”
@juntajoe

When it comes to producing content
Make content that audience will want to see
And figure out how to remove as much
branding as possible.
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PageTraffic
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Which content engages for you?
• Informa<on
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and
news
• Links
to
blog
posts
• Yours
AND
Others
• Free
downloads
• Zeitgeist
• Ques<ons
• Customer
service
Q&A
• Polls/surveys
• Promo<ons
• Sweepstakes
• (Contribute
to
win)
• New
product
info
• Product
discounts
• Live
events
• Product
reviews

Social content
• Drives
traffic
and
conversions
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Your
Online
Store
(Search
dependent)
Your
Online
Store

Major Social Media Channels
www.pagetraffic.com
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PageTraffic
Web-‐Tech.
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Why social Content?
• Nice
to
have
or
necessity?
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Web-‐Tech.
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• Necessity
• Increases
the
KLTC
(Know,
Like,
Trust
and
Convert
)
factor
of
your
brand
• Brands
that
show
up
consistently,
with
interes<ng
content
build
a
following
• Brands
who
personally
engage
with
individuals
create
customers
• Customers
buy
from
brands
they
know,
like
and
trust
• Builds
credibility
• Differen<ates
you
from
the
compe<<on
• Enables
people
to
share
and
talk
about
your
brand
• Drives
traffic

What are you looking to achieve by use of Social
Media
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Researching and Understanding your Social
Media Audience
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Social Media Marketing with Facebook
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The Digital Landscape
• Facebook
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Facebook Advantages
① Turn your friends into agents.
② Read news feed. Someone may post a “does anyone
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know...”
③ Just like LinkedIn, there are Facebook groups. Watch and
get active.
④ You can email anyone in Facebook.
⑤ Research and join (“like”) company pages. Watch and
participate.

48
Social Media Marketing with Facebook
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Why Use Facebook?
A. Business Page – for spreading your content
B. Multi-Media rich
C. It is where one in three internet users hang out
D. Self Serve Target Ads with user demographics

49
Facebook Social Media Marketing – B2C
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Facebook Tips for B2C Companies
A. Welcome page
B. Provide an incentive for growing your Facebook “Likes”
C. Capture email subscriptions for your database
D. Offer specials
E. Publish content daily
F. Crowd sourced market research
G. Sell products on your Facebook store
H. Provide rich multimedia

50
Facebook Social Media Marketing – B2B
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Facebook Tips for B2B Companies
A. Video Channel with “How To” Tutorials
B. News Updates in Your Industry
C. Provide an Incentive for Growing your Facebook “Likes”
D. Capturing Email Subscriptions for your database
E. Targeting Decision Makers through Paid SMM
F. Market Research and Surveys
G. Promote your Thought Leaders

Create content that’s both high- quality
and high-impact
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Web-‐Tech.
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52
What Should I Post on Facebook?

Picture and Photos
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The number 1 rule of posting on Facebook?
Make sure your update includes an image, no matter what you’re sharing.

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54
Here are few type of posts you can try
Make sure your update includes an image, no matter what you’re sharing.

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55
Anything Inspiring, Hilarious, or Culturally Relevant

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Anything Inspiring, Hilarious, or Culturally Relevant

62
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5 Tips for Optimizing Twitter
A. Include a photo or logo
B. Add your Facebook or Website’s URL
C. Write “Great Headlines”
D. Make sharing easy with a “ReTweet” button
E. Include “Follow me on Twitter” buttons on your blog

63
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PageTraffic
Web-‐Tech.
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Rights
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Twitter Marketing Tips
A. Develop a targeted Twitter following
B. Listen, engage and communicate and build loyal followers in your community
C. Create a live feed on the corporate brand name to see what the world is saying about you
D. Tweet your online specials that link to a landing page
E. Tweet your content
F. Network and Create contacts on Twitter by retweeting their content

64
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PageTraffic
Web-‐Tech.
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Rights
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Use Twitter Effectively
A. Tips related to you products
B. Sales, discounts
C. New product announcements
D. Ask questions/for opinions
E. Ask which of your products they like the best?
F. Tweet cool pictures of your product
G. Ask for the retweet!
H. Tweet recent blog posts
I. Tweet a video

66
There are a number of relevant groups to join and participate in within LinkedIn.
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LinkedIn /Groups
A. As a starting point, be sure your own personal LinkedIn profile is 100% complete.
B. And also - create a business LinkedIn page for your company.
C. Join relevant groups.
D. Start conversations and comment on interesting threads.

67
Typical social networks you can be involved with and why:
1. Twitter – great for listening, tracking, research and targeting.
2. Blogs – the perfect and flexible platform for sharing your content.
3. Forums - if relevant, explore and become part of the community.
4. Facebook – building a community around shared interest.
5. LinkedIn Groups – great for targeting, growing authority, and becoming part of a shared community
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network.
6. LinkedIn Company Page – the perfect B2B PR channel. Keeping your connections and employees fully
up to speed with content and news direct from your business/brand/service.
7. YouTube channel – it’s your own TV channel. Video can speak a thousand words. It’s the most
consumed media online – so consider your own channel.
8. Google+ - a must for social search. Google owns Google+ and ranks content on Google+. So be sure to
share your own blogs and authentic content into this network to amplify your online visibility.
9. Pinterest – pictures tell stories and people get engrossed browsing boards in Pinterest. Can be a really
great traffic generator – particularly useful if you have a very visual brand/product/service.

Moving Beyond Social
• Facebook
updates,
tweets,
pins,
shares,
likes,
etc
are
simple
ways
to
spread
the
content
and
make
it
viral.
What
aAer
social
sharing?
How
you
would
convert
them
aAer
the
content
goes
viral?
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Web-‐Tech.
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Measure Content Marketing Efforts
• Content
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Consump<on
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Web-‐Tech.
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• Downloads,
page
views,
par<cular
queries
rela<ng
specific
content,
etc.
• Content
Sharing
• If
your
content
is
shared,
measure
what
is
shared
the
most,
frequency
of
sharing,
etc
• Lead
genera<on
or
Conversion
• Ac<ons
taken
aler
consuming
content
like
filling
up
contact
forms,
makes
a
purchase,
inquires
about
your
offerings,
etc

Download Free Content Marketing Guide
that
cons<tute
an
effec<ve
content
that
can
be
used
to
make
your
content
that
can
make
it
reach
the
right
that
can
track
the
success
of
your
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THE
FREE
E-‐BOOK
UNFOLDS
• Strategies
marke<ng
plan
• Formats
diversified
• Techniques
audience
• Metrics
campaign
hJp://pt.gy/cm-‐pdfguide

THANK YOU!
Website: www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Facebook: www.facebook.com/pagetraffic.in

Content & Social Media Marketing on Budget #SMWMumbai

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