Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.

1. Moving beyond Facebook Updates
Khushbu
Pandya
Founder
Konvophilia
Communica7ons
Navneet
Kaushal
CEO
PageTraffic

8. WHAT IS CONTENT MARKETING
The art of communicating with your
customers without selling

9. WHAT IS CONTENT MARKETING

10. Inbound/Content Marketing

11. Why is it important?

14. Three Content Channels
Today’s content is EVERYTHING you publish on the web.
Content
spans
across
channels
Social
Visual
Written
Facebook
Pinterest
Blogs
Twitter
YouTube
Articles
Pinterest
Infographics
Email
Marketing
Crowd
Sourced
Instagram
Press
Releases

17. “...the [potential] customer needs evidence that
we understand their problem better than they do
before they’ll buy, share or recommend us...”
@juntajoe

19. When it comes to producing content
Make content that audience will want to see
And figure out how to remove as much
branding as possible.

23. Which content engages for you?
• Information and news
– Links to blog posts
• Yours AND Others
– Free downloads
– Zeitgeist
– Questions
– Customer service Q&A
– Polls/surveys
• Promotions
– Sweepstakes
• (Contribute to win)
– New product info
– Product discounts
– Live events
– Product reviews

24. Social content
• Drives traffic and conversions
Your
Online
Store
(Search
dependent
.)
Your
Online
Store

25. Why social Content?
• Nice to have or necessity?
• Necessity
• Increases the KLTC (Know, Like, Trust and Convert )
factor of your brand
– Brands that show up consistently, with interesting content
build a following
– Brands who personally engage with individuals create
customers
– Customers buy from brands they know, like and trust
• Builds credibility
• Differentiates you from the competition
• Enables people to share and talk about your brand
• Drives traffic

27. Facebook Advantages
①
②
③
④
⑤
Turn your friends into agents.
Read news feed. Someone may post a “does anyone
know...”
Just like LinkedIn, there are Facebook groups. Watch and
get active.
You can email anyone in Facebook.
Research and join (“like”) company pages. Watch and
participate.

28. Create content that’s both high- quality
and high-impact

29. Use Tweeter Effectively
•
•
•
•
•
•
•
•
•
Tips related to you products
Sales, discounts
New product announcements
Ask questions/for opinions
Ask which of your products
they like the best?
Tweet cool pictures of your
product
Ask for the retweet!
Tweet recent blog posts
Tweet a video

30. Moving Beyond Social
• Facebook updates, tweets, pins, shares, likes, etc are
simple ways to spread the content and make it viral.
What after
social
sharing?
How you
would convert
them after
the content
goes viral?
#smwbangalore

31. Measure Content Marketing Efforts
• Content Consumption
– Downloads, page views, particular queries
relating specific content, etc.
• Content Sharing
– If your content is shared, measure what is shared
the most, frequency of sharing, etc
• Lead generation or Conversion
– Actions taken after consuming content like filling
up contact forms, makes a purchase, inquires
about your offerings, etc
#smwbangalore

32. Power of Content
Content creates WEAVE
&
WEAVE creates a Social Business
#smwbangalore

33. What’s WEAVE? “That’s my Book” J
#smwbangalore

34. If integrated in your content strategy -
#smwbangalore

35. Content Marketing forecasts for
2014they need to move beyond
marketers will realize that
• More
publishing in order for their content marketing efforts to be effective.
- Connie Bensen, Dell
• Visual storytelling will become the next battleground for content
marketing. Whether it’s vines, slideshare or brand videos, marketers
need to learn to tell stories in an emotional and visual way.
- Michael Brenner, SAP and B2B Marketing Insider
#smwbangalore

36. Content Marketing forecasts for
2014
• Content marketing will become less of a buzzword and more of a
way of life.
- Lisa Buyer, Author of Social PR Secrets
• It will become increasingly difficult to attract an audience to your
content as more people produce content. So promotion of your
content will be key. This will be through blogger and influencer
outreach, social advertising, co-creation of content to get exposed to
new audiences etc.
- Ian Cleary, Razor Social
#smwbangalore

38. THANK YOU!
Website:
Email:
Twitter:
Blog:
www.pagetraffic.in
nkaushal@pagetraffic.in
@navneetkaushal
www.pagetrafficbuzz.com