Here's my talk for BrightonSEO 2017 on creating better ecommerce (product & category) content for SEO.
"You’ve got hundreds, or thousands of products. Without an army of copywriters to craft beautiful, bespoke product descriptions. So how do you create that quality user experience search engines are looking to reward? We’ll look at how to optimise for many parts of the buying cycle. How to create supporting strategies for your core product and marketing content. Plus, how to serve bespoke content even when dealing with thousands of products"