6. There’s more competition than ever 70% of local businesses use Facebook for marketing, up from 50% in the same period the year before. 40% of local businesses use Twitter, up from 32% the year before 32% use Facebook Places vs. less than 9% using Foursquare Merchant Circle Report – Feb. 2011
10. We’re getting better at this game “Companies using social media 3+ years, spend the most time each week conducting social media activities. 63% spend more than 10 hours per week. Only 41% of those with 1–3 years of experience spend that much time. For those just getting started it is dramatically less.” 2011 Social Media Marketing Industry Report Social Media Examiner
Facebook Deals + Facebook Places = location based deals based on checkinsOn ShopKick you earn credits just for walking inside a business – in-shot transmitters and bar code checks (so you can’t fake a check-in)Innovative campaign by VisitBritain: “Top 50 UK Places” leader board on VisitBritain’sLoveUKFacebook Page.NB – you have to “Like” the page, just to see the list! 250,000 visits to the page in the first few weeks. Fan numbers up by 34% over same period.
White Collar advert made for Ipad – FBI themed game.Empire Avenue – turns your social network into a stock-market driven game. Invest in people you think will succeed in terms of engagement / reach. Brands are getting onto it, Ford, McDonalds, Sears...