This presentation was presented in a 3-hour bootcamp format for attendees at the San Diego American Marketers Association's 2016 Cause Conference. It shares strategies, tools and tips for SEO, social media, content marketing and web development campaigns.

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Presentation by Organik SEO
Cause Conference 2016

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Communicate &
Grow
Attract & Connect
Develop & Define
Allows search engines to
understand what you do
Allows people to understand
what you do
Ensures you understand what
you do
Build
Your
Brand
Why
It’s
Important

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How to Accelerate Your Purpose: Digital
Marketing for the Greater Good

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SEO defined:
“The process of
improving the visibility
of your website in a
search engine’s
organic, or unpaid
results section.”

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How to Be Found on Google
+ Via Ads
+ PPC/Google Adwords
+ Through map-based results
+ Local SEO
+ Through reviews/directories
+ Via Organic results

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Google’s Algorithm

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Technical Versus Editorial

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On-Page Versus Off-Page

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13. Marketing Assets

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Your Turn!

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Google Trends

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Advertising & Outreach
Valuable
Content Advertising
Strategy
Influencer
Outreach
Campaign
Success!

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PPC & AdWords - SpyFu

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PPC & AdWords - SpyFu

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Google Grants

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Backlink Analysis - SEMRush

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Social Media & Content
Stats
Stats courtesy of: https://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf

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Instagram = Organic Reach

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Instagram = Organic Reach

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Twitter = Connecting

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Facebook Advertising - Key Points

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Facebook Advertising - Key Points

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Your Turn!

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SiteMetrics a browser plugin used to determine if title tags, meta descriptions, etc, are in order.
Lucky Orange records user behavior, creates heat maps etc. Bonus: It also features live chat functionality.
Better Analytics Wordpress plugin that's great for A/B split testing.
PlaceIt allows you to see what your web pages look like across different devices.
Usability Hub is home to the 5-Second Test, which serves as a focus group to critique your site's branding, design,
messaging and more.
Google Analytics track referral traffic and blog performance.
Google Consumer Surveys lets you choose a target audience and ask specific questions for as little as $.03/survey.
Facebook Insights and Ad Performance Analytics are valuable ways to measure the effectiveness of Facebook
campaigns.

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BuzzSumo to find influential publications and people.
Conference/Event lists often contain contact information for influential speakers. Don't forget to search
the Twitter hashtag for the conference to find other influencers.
Klear measures the influencer of Twitter accounts.
Instagram and Twitter are great platforms to find influencers that are engaging actively.
Klout and Kred measure the influence of users and assign them a score.

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Sprout Social is a user-friendly platform that allows you to schedule, post and report on social activities. If you
want a discounted trial, let us know!
An evolving list of Tools & Resources Organik SEO houses a list that details information about some of
our favorite digital marketing tools and resources for digital agencies. Updated regularly:
http://bit.ly/toolswelove

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