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Content Jam
Creating & Sharing Content


Andy Crestodina
@crestodina #contentjam
Choose your channel

    My site or yours?
Pick one…
 ☐   Web Page
 ☐   Blog Post
 ☐   Blog Post & Newsletter
 ☐   Guest Blog Post

 ☐ Newsletter
 ☐ Blog Post & Guest Blog Post
How Search Engines Work

   Keywords, Links and Content
How Search Engines Work




Source: SEOmoz, 2011 Search Engine Ranking Factors
How Search Engines Work




Source: SEOmoz, 2011 Search Engine Ranking Factors
Click Distribution
Keyphrase research

  The foundation of search
Keyphrase Research
The Virtues of Guest Blogging

         Search + Social
Blogging vs. Guest Blogging




Blogging       Guest Blogging
Content = 2    Content = 3
Links = 0      Links = 1
Friends = 0    Friends = 2
Blogging vs. Guest Blogging
 Round Two…




Blogging      Guest Blogging Strategy
content       better links + diverse content + real
              connections
Blogging vs. Guest Blogging
Round Four…




Blogging          Guest Blogging Strategy
Nice blog, but…   This is what great web marketing looks like.
Newsletter Timing

    When to send?
Source: Hubspot, Science of Email Marketing
Source: Hubspot, Science of Email Marketing
Source: Hubspot, Science of Email Marketing
A/B Testing. Of course!




   Source: Hubspot, Science of Email Marketing
Social Promotion

   Sharing is caring
Targeted Sharing
Mentions


Hashtags


Quotes
The Future of Search & Social

 …and how to future-proof your marketing
Google Agent Rank Patent:

The identity of individual [author] responsible for
content can be used to influence search ratings.

  Assuming that a given [author] has a high
reputational score, representing an established
reputation for authoring valuable content, then
additional content authored and signed by that
[author] will be promoted relative to unsigned content
or content from less reputable [authors] in search
results.
Quote from AmitSinghal:

A good product can only be built where we understand
who’s who and who is related to whom. Relationships
are also important alongside content. To build a good
product, we have to do all types of processing. But
fundamentally, it’s not just about content.

It’s about identity, relationships and content.

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