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1. SEO for Startups
Brandon & Erik
Optimal Web Consultants Inc.

3. SEO 101

7. OnPage SEO & OffSite SEO

8. OnPage Optimization
Keywords, title tags, meta descriptions,
headers, rel=author, alt text, 301 redirects

9. Choosing the Right Keywords
How to correctly interpret traffic,
relevancy & competition

10. Types of Keywords
1.Brand: Adidas, Schneider, Optimal Web
2.Compound: Adidas running shoes, Schneider trucking company,
Optimal Web SEO
3.Commercial/money: running shoes, trucking companies, SEO WI
4.Other: “click here,” image links

11. KW Research
1. Make a list of keywords
2. Analyze your site's analytics
3. Research competition
4. Find traffic for head terms
5. Use Ubersuggest & Keyword Mixer to look for variations of head
terms
6. Find traffic for keyword variations
7. Note broad, phrase & exact match
8. Organize by highest traffic & most relevant
9. Google top terms to find true competition
10.Organize in a spreadsheet and map to pages

12. 1. Make a list of keywords

13. 2. Analyze your site's analytics

14. 3. Research competition
Browseo.net gives you keywords,
title tag and meta description

15. 4. Find traffic for head terms

16. 5. Look for variations of head terms

17. 5. Look for variations of head terms

18. 5. Look for variations of head terms

19. 6. Find traffic for keyword variations

20. 8. Organize by highest traffic & most
relevant

21. 9. Google top terms to find true competition

22. 10. Organize in a spreadsheet and map to
pages

23. Meta Data
Title Tags & Meta Descriptions

24. Title Tags
Use keywords in the title tag for the search engines, but make it look natural so people click on your site in
search results.

25. Meta Descriptions

26. OnPage Copy

28. Rel=author, alt text, 301s

29. Users Vs Bots

30. Off Site Optimization
Content marketing, link profiles, resources,
and tools

32. Link Profile
• Defined by the links you have and what metrics they follow
• Trust or power of links
• Anchor text of links
• Follow/nofollow
• Theme of website you get links from
• Type of links (text, image, etc)
• Root domains (sitewide domains)
• Deeplinks ratio
• More

33. Mining the data

38. Content Marketing
"Build it and they will come" ...

39. Content Marketing
• Create remarkable content
• Create amazing tools/resources
• Monitor brand mentions
• Running contents/promotions/give away
• Build relationships
• How to (educational) content
• Citations
• Social profiles

40. Citation Building

41. Social Profile Building

42. Other Tools (Free)
• Moz Toolbar http://moz.com/tools/seotoolbar
• Screaming Frog http://www.screamingfrog.co.uk/seospider/
• Ahrefs https://ahrefs.com
• Google Webmaster tools- http://www.google.com/webmasters
• Google Analytics- http://www.google.com/analytics/
• Google Keyword Planner (formerly keyword tool)- http://
adwords.google.com
• Ubersuggest http://ubersuggest.org/
• Keyword Mixer http://www.keywordmixer.com/
• Text Soap- http://www.unmarked.com/

43. Review
• SEO 101
• Keyword research
• On-site optimization
• Link profiles
• Low hanging fruit (citations and social profiles)
• Free tools

44. Questions