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Introduction to Digital Marketing

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Know what will you learn in the various Digital Marketing courses provided by us.

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Introduction to Digital Marketing

  1. 1. E-mail : info@operatingmedia.com +91 2265315666 | +91 9920803164
  2. 2. INDEX Introduction Difference Between Online / Digital Marketing and other Marketing The Plus Points Why Digital marketing ? Part and Parcel of Digital Marketing Future Scope in Digital Marketing E-mail : info@operatingmedia.com +91 2265315666 | +91 9920803164
  3. 3. Introduction Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, tv and radio advertisement. The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the Internet, and effectiveness of Digital Marketing channels in generating revenue and awareness. Compared to traditional methods of advertising, Digital Marketing offers rather realistic costs (particularly important for small- and medium-size businesses and start-ups), accurate targeting and excellent reporting. It provides you with proper take on were the money is been spent, what is the return on capital that has been invested in what ad and what campaign. To know more about digital marketing training in mumbai Visit us. E-mail : info@operatingmedia.com +91 2265315666 | +91 9920803164
  4. 4. Difference Between Online / Digital Marketing and other Marketing With traditional marketing a business can reach a specific target audience that may not have Internet access and this may be the only way to reach a certain audience. Certain customers may also prefer a physical printed piece to view. However there is no way of tracking how many people are viewing or responding to the campaign. This form of advertising is known as push advertising in so far as the business is pushing its own products to the consumer rather than products that the consumer may actually want. Therefore it is considered to be forced upon the consumer. There are certain times and situations where traditional marketing will be more beneficial. Person to person selling can be the most effective way to market certain products or services. In contrast to this, with digital marketing a large target audience can be reached. Small businesses can compete with bigger ones as any size can. To know more about digital marketing institute in mumbai. Visit us. E-mail : info@operatingmedia.com +91 2265315666 | +91 9920803164
  5. 5. The Plus Points •Increased sales conversions. Your digital marketing will help you turn more lookers into buyers, giving your business more profits and increasing your customer base. •More visibility for your brand. You need to spread your word far and wide. You have to go find your customers, and today that almost always involves reaching out on the internet. If you’re not going to them, someone else will! •Better ROI, or Return on Investment. We’re not just talking numbers here, either. You can pinpoint the profits that you make from this marketing but you should look at all of the gains that you make when you implement these marketing plans. More leftover in your budget. Many digital marketing solutions are much cheaper than traditional advertising, and some are even free. If you’re out to save a few bucks and improve your business’s visibility, this could be the way to go. To know more about digital marketing Courses in mumbai. Visit us. E-mail : info@operatingmedia.com +91 2265315666 | +91 9920803164
  6. 6. Why Digital marketing ? No more is the digital world a place where consumers have to be, but rather a space that they love to be in. This means that we can expect a significant boost in digital marketing this year because not only will more consumers move there organically, but also because it has evolved into an area that is ingrained in people’s lives and they genuinely enjoy. Online, people can get information on anything they want with just a few simple clicks, from being a good parent to getting a better job to keeping up with the stock market The digital world is gives consumers a voice that in the past was a mumble, and it’s a very public voice at that. Today if someone is unsatisfied with a product it isn’t possible for a company to hide or ignore their feedback, and if they choose to do so, they can suffer greatly. Multiple platforms have given people a voice and helped them discover the best of anything from restaurants to banana slicers. This has empowered both the consumers and the companies who put energy into interacting with people and offering quality products or services. . To know more about digital marketing training institute in mumbai. Visit us. E-mail : info@operatingmedia.com +91 2265315666 | +91 9920803164
  7. 7. Part and Parcel of Digital Marketing SEO: stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users SMO: social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. PPC: pay per click, PPC is an Internet marketing formula used to price online advertisements. Google Analytics: provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available - and it's free for anyone to use. . To know more about digital marketing training. Visit us. E-mail : info@operatingmedia.com +91 2265315666 | +91 9920803164
  8. 8. Future Scope in Digital Marketing The study revealed quite a few interesting data points, including: •More than 95% of agencies plan to add to or expand their digital marketing services over the next 12 months •53% of respondents plan to add social media services to their offerings •50% of respondents would like to begin offering content services over the next 12 months The most popular bundles of services include social media, which is included in 89% of service bundles What’s the takeaway? Clients don’t need a channel – they need results. They don’t want agency services in silos – they want their digital marketing agencies to be able to do everything from PR to SEO to social media to web design, etc. And agencies are responding. Classes. To know more about digital classes. Visit us. E-mail : info@operatingmedia.com +91 2265315666 | +91 9920803164
  9. 9. Contact us For query, details and doubt get in touch with us: Mumbai: B-503, Kotia Nirman, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai - 400053 http://www.operatingmedia.com/ E-mail : info@operatingmedia.com +91 2265315666 | +91 9920803164

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