Know what will you learn in the various Digital Marketing courses provided by us.

1. E-mail : info@operatingmedia.com
+91 2265315666 | +91 9920803164

2. INDEX
Introduction
Difference Between Online / Digital Marketing and other Marketing
The Plus Points
Why Digital marketing ?
Part and Parcel of Digital Marketing
Future Scope in Digital Marketing
E-mail : info@operatingmedia.com
+91 2265315666 | +91 9920803164

3. Introduction
Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for
marketing activity carried out online, as opposed to traditional marketing through print media, live
promotions, tv and radio advertisement.
The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is
the Internet, and effectiveness of Digital Marketing channels in generating revenue and
awareness. Compared to traditional methods of advertising, Digital Marketing offers rather realistic
costs (particularly important for small- and medium-size businesses and start-ups), accurate targeting
and excellent reporting.
It provides you with proper take on were the money is been spent, what is the return on capital that has
been invested in what ad and what campaign. To know more about digital marketing training in mumbai
Visit us.
E-mail : info@operatingmedia.com
+91 2265315666 | +91 9920803164

4. Difference Between Online / Digital Marketing and other Marketing
With traditional marketing a business can reach a specific target audience that may not have Internet
access and this may be the only way to reach a certain audience. Certain customers may also prefer a
physical printed piece to view.
However there is no way of tracking how many people are viewing or responding to the
campaign. This form of advertising is known as push advertising in so far as the business is pushing its
own products to the consumer rather than products that the consumer may actually want. Therefore
it is considered to be forced upon the consumer. There are certain times and situations where
traditional marketing will be more beneficial. Person to person selling can be the most effective way
to market certain products or services.
In contrast to this, with digital marketing a large target audience can be reached. Small businesses
can compete with bigger ones as any size can. To know more about digital marketing institute in
mumbai. Visit us.
E-mail : info@operatingmedia.com
+91 2265315666 | +91 9920803164

5. The Plus Points
•Increased sales conversions. Your digital marketing will help you turn more lookers into buyers, giving
your business more profits and increasing your customer base.
•More visibility for your brand. You need to spread your word far and wide. You have to go find your
customers, and today that almost always involves reaching out on the internet. If you’re not going to
them, someone else will!
•Better ROI, or Return on Investment. We’re not just talking numbers here, either. You can pinpoint
the profits that you make from this marketing but you should look at all of the gains that you make
when you implement these marketing plans.
More leftover in your budget. Many digital marketing solutions are much cheaper than traditional
advertising, and some are even free. If you’re out to save a few bucks and improve your business’s
visibility, this could be the way to go. To know more about digital marketing Courses in mumbai. Visit
us.
E-mail : info@operatingmedia.com
+91 2265315666 | +91 9920803164

6. Why Digital marketing ?
No more is the digital world a place where consumers have to be, but rather a space that they love to
be in. This means that we can expect a significant boost in digital marketing this year because not
only will more consumers move there organically, but also because it has evolved into an area that is
ingrained in people’s lives and they genuinely enjoy.
Online, people can get information on anything they want with just a few simple clicks, from being a
good parent to getting a better job to keeping up with the stock market
The digital world is gives consumers a voice that in the past was a mumble, and it’s a very public
voice at that. Today if someone is unsatisfied with a product it isn’t possible for a company to hide or
ignore their feedback, and if they choose to do so, they can suffer greatly. Multiple platforms have
given people a voice and helped them discover the best of anything from restaurants to banana
slicers. This has empowered both the consumers and the companies who put energy into interacting
with people and offering quality products or services. . To know more about digital marketing training
institute in mumbai. Visit us.
E-mail : info@operatingmedia.com
+91 2265315666 | +91 9920803164

7. Part and Parcel of Digital Marketing
SEO: stands for “search engine optimization.” It is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” listings on search engines. All major search engines such as
Google, Yahoo and Bing have such results, where web pages and other content such as videos or
local listings are shown and ranked based on what the search engine considers most relevant to
users
SMO: social media optimization is the process of increasing the awareness of a product, brand or
event by using a number of social media outlets and communities to generate viral publicity.
PPC: pay per click, PPC is an Internet marketing formula used to price online advertisements.
Google Analytics: provides powerful digital analytics for anyone with a web presence, large or
small. It's one of the most powerful digital analytics solutions available - and it's free for anyone
to use. . To know more about digital marketing training. Visit us.
E-mail : info@operatingmedia.com
+91 2265315666 | +91 9920803164

8. Future Scope in Digital Marketing
The study revealed quite a few interesting data points, including:
•More than 95% of agencies plan to add to or expand their digital marketing services over the next 12
months
•53% of respondents plan to add social media services to their offerings
•50% of respondents would like to begin offering content services over the next 12 months
The most popular bundles of services include social media, which is included in 89% of service bundles
What’s the takeaway? Clients don’t need a channel – they need results. They don’t want agency
services in silos – they want their digital marketing agencies to be able to do everything from PR to SEO
to social media to web design, etc. And agencies are responding. Classes. To know more about digital
classes. Visit us.
E-mail : info@operatingmedia.com
+91 2265315666 | +91 9920803164

9. Contact us
For query, details and doubt get in touch with us:
Mumbai:
B-503, Kotia Nirman,
Opp. Laxmi Industrial Estate, New Link Road,
Andheri (W), Mumbai - 400053
http://www.operatingmedia.com/
E-mail : info@operatingmedia.com
+91 2265315666 | +91 9920803164