This document contains three charts comparing the growth and adoption rates of iOS 7 and iOS 7.1 over their first few days of release. The first chart shows that iOS 7.1 reached 28.27% of iOS traffic after 4 days, with the most downloads occurring at 7 AM on the second day. The second chart shows that iOS 7 reached 45.9% of iOS traffic after 4 days, with the most downloads at 8 PM on the first day. The third chart combines the first two charts to directly compare the adoption curves of iOS 7 and iOS 7.1 over their first four days.

1. iOS
vs
GROWTH
according to

2. Source
iOS 7.1 Growth - End of Week 1
% of iOS Traffic From March 10th 12:00 PM To March 14th 10:00 AM EST
0.00000%
5.00000%
10.00000%
15.00000%
20.00000%
25.00000%
30.00000%
March10th12:00PM
2:00PM
4:00PM
6:00PM
8:00PM
10:00PM
March11th12:00AM
2:00AM
4:00AM
6:00AM
8:00AM
10:00AM
12:00PM
2:00PM
4:00PM
6:00PM
8:00PM
10:00PM
March12th12:00AM
2:00AM
4:00AM
6:00AM
8:00AM
10:00AM
12:00PM
2:00PM
4:00PM
6:00PM
8:00PM
10:00PM
March13th12:00AM
2:00AM
4:00AM
6:00AM
8:00AM
10:00AM
12:00PM
2:00PM
4:00PM
6:00PM
8:00PM
10:00PM
March14th12:00AM
2:00AM
4:00AM
6:00AM
8:00AM
10:00AM
%"of"Traffic"iOS"7.1"
3/11 7:00 AM
Most Downloads
28.27%
11.97%

3. Source
iOS 7.0 Growth - Flashback
% of iOS Traffic From Sep 18th 12:00 PM To Sep 22nd 10:00 AM EST
45.90%
0.0000%
5.0000%
10.0000%
15.0000%
20.0000%
25.0000%
30.0000%
35.0000%
40.0000%
45.0000%
50.0000%
Sep18th12PM
2:00PM
4:00PM
6:00PM
8:00PM
10:00PM
Sep19th12AM
2:00AM
4:00AM
6:00AM
8:00AM
10:00AM
12:00PM
2:00PM
4:00PM
6:00PM
8:00PM
10:00PM
Sep20th12AM
2:00AM
4:00AM
6:00AM
8:00AM
10:00AM
12:00PM
2:00PM
4:00PM
6:00PM
8:00PM
10:00PM
Sep21st12AM
2:00AM
4:00AM
6:00AM
8:00AM
10:00AM
12:00PM
2:00PM
4:00PM
6:00PM
8:00PM
10:00PM
Sep22nd12AM
2:00AM
4:00AM
6:00AM
8:00AM
10:00AM
%"of"Traffic"iOS"7"
9/18 8:00 PM
Most Downloads

4. Source
iOS 7.0 vs. 7.1 Growth - The Showdown
% of iOS Traffic Over A Four Day Period
28.27%
0.0000%
5.0000%
10.0000%
15.0000%
20.0000%
25.0000%
30.0000%
35.0000%
40.0000%
45.0000%
50.0000%
12:00PM
3:00PM
6:00PM
9:00PM
Day112AM
3:00AM
6:00AM
9:00AM
12:00PM
3:00PM
6:00PM
9:00PM
Day212AM
3:00AM
6:00AM
9:00AM
12:00PM
3:00PM
6:00PM
9:00PM
Day312AM
3:00AM
6:00AM
9:00AM
12:00PM
3:00PM
6:00PM
9:00PM
Day412AM
3:00AM
6:00AM
9:00AM
%"of"Traffic"iOS"7"A/er"4"Days"(September"18th=
September"22nd)"
%"of"Traffic"iOS"7.1"A/er"4"Days"(March"10=14)"3/11 7:00 AM
Most Downloads
45.90%
9/18 8:00 PM
Most Downloads