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Online Net India
Agenda
• A Search Engine
• Examples of Search Engines
• Search Engine Market Share
• How do the search engine works?
• Why is Search Engine marketing important?
• On-Page Optimization
• Off-Page Optimization
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization
What is a Search Engine?
A search engine is a program that is used for search information or facts for a
particular keyword on world wide web. A search engine presents its results in
the form of list which is used to known as Search Engine Page Results (SERP). Its
results could be in a format of text, images, videos etc.
A search engine also have mine data existing in their database or
their web listings. Some examples of mostly used search engines are
Google, Yahoo, Bing, Ask.com,Yandex etc.
Examples of Search Engine
Search Engine Market Share
How Do Search Engines Works?
Process of
Search Engine
Crawling
Indexing
Processing
Calculating
Relevancy
Retrieving
Results
SEO Effectiveness
What is SEO?
 SEO= Search EngineOptimization
 It is allwithreference to optimizing a website. In simple terms youcan say
that it is allabout to make the best use of a website.
 SEOis for mark a website on Google and make its rank better on SERP.
 Get better the level and excellence of web traffic on your site.
 It is a promotionby viewinghow search algorithms performs and what people
search for.
Seo tutorial
Why SEO is so important?
 SEO is the easiest way by which you make your site visible on
World Wide Web .
 It is useable for branding of your product on Google.
 It brings traffic on your site which is going to be profitable for
your business.
Seo tutorial
On-Page Optimization
On-page optimization
Keywords research, Internal
links, Alt Tags
Meta desc tags,
Header tags
Content, Robot.txt creation
Competitive Analyses
Off-Page Optimization
Off-page optimization
Social Bookmarking, Directory
SBM
Article, Press Release
Video, Blogs, Business Listing
Content, Forum
Discussions
Online Spending Growth
A Good SEO Strategy:
 Analyses your website.
 Findattractive keywords and searchslogans.
 Identifykeywords or doing searches after making up your mindas
a user.
 Optimize website’s HTML code for appropriate keyword density,
titletag optimization, internal linking structure, headings and
subheadings, etc.
 Competitive analysis
 Implement a qualitylink building campaign
 Add Qualitycontent
 Continue checking of rankings for targeted keywords.
Ranking factors
 On-Page Factors(Code & Content)
#3 - Titletags <title>
#5 - Header tags <h1>
#4 - ALTimage tags
#1 - Content, Content, Content (Body text) <body>
#6 - Hyperlink text
#2 - Keyword frequency& density
 Off-Page Factors
#1 Anchor text
#2 - LinkPopularity votes for your site – adds credibility
Google Insights for Search
What a Search Engine Sees
 View > Source (HTML code)
Tips & Optimization Techniques
 Search those keywordsall about of your business.
 Recognize competitors, use standard methods and see the level of competition
 Develop descriptive titletags for each page
 Makesure that your text is HTML-text.
 Applytext links when ever possible
 Createon suitable keywords in your content and internalhyperlinks don’t
exceed!)
 Get incoming links fromconnected websites
 Observe your search enginerankingsand more significantlyyour website
traffic statisticsand sales/leadsproduced
 Updated yourself about search engine marketing
Ankit Malik
8587085392
Add: 2nd Floor, G-92,
Sec-63, Noida-201301
info@onlinenetindia.com
www.onlinenetindia.com
Hope you will found this
useful for knowing many
topics about SEO. Thank
You for paying attention.

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Seo tutorial

  • 2. Agenda • A Search Engine • Examples of Search Engines • Search Engine Market Share • How do the search engine works? • Why is Search Engine marketing important? • On-Page Optimization • Off-Page Optimization • Steps to developing a good SEO strategy • Ranking factors • Basic tips for optimization
  • 3. What is a Search Engine? A search engine is a program that is used for search information or facts for a particular keyword on world wide web. A search engine presents its results in the form of list which is used to known as Search Engine Page Results (SERP). Its results could be in a format of text, images, videos etc. A search engine also have mine data existing in their database or their web listings. Some examples of mostly used search engines are Google, Yahoo, Bing, Ask.com,Yandex etc.
  • 6. How Do Search Engines Works? Process of Search Engine Crawling Indexing Processing Calculating Relevancy Retrieving Results
  • 8. What is SEO?  SEO= Search EngineOptimization  It is allwithreference to optimizing a website. In simple terms youcan say that it is allabout to make the best use of a website.  SEOis for mark a website on Google and make its rank better on SERP.  Get better the level and excellence of web traffic on your site.  It is a promotionby viewinghow search algorithms performs and what people search for.
  • 10. Why SEO is so important?  SEO is the easiest way by which you make your site visible on World Wide Web .  It is useable for branding of your product on Google.  It brings traffic on your site which is going to be profitable for your business.
  • 12. On-Page Optimization On-page optimization Keywords research, Internal links, Alt Tags Meta desc tags, Header tags Content, Robot.txt creation Competitive Analyses
  • 13. Off-Page Optimization Off-page optimization Social Bookmarking, Directory SBM Article, Press Release Video, Blogs, Business Listing Content, Forum Discussions
  • 15. A Good SEO Strategy:  Analyses your website.  Findattractive keywords and searchslogans.  Identifykeywords or doing searches after making up your mindas a user.  Optimize website’s HTML code for appropriate keyword density, titletag optimization, internal linking structure, headings and subheadings, etc.  Competitive analysis  Implement a qualitylink building campaign  Add Qualitycontent  Continue checking of rankings for targeted keywords.
  • 16. Ranking factors  On-Page Factors(Code & Content) #3 - Titletags <title> #5 - Header tags <h1> #4 - ALTimage tags #1 - Content, Content, Content (Body text) <body> #6 - Hyperlink text #2 - Keyword frequency& density  Off-Page Factors #1 Anchor text #2 - LinkPopularity votes for your site – adds credibility
  • 18. What a Search Engine Sees  View > Source (HTML code)
  • 19. Tips & Optimization Techniques  Search those keywordsall about of your business.  Recognize competitors, use standard methods and see the level of competition  Develop descriptive titletags for each page  Makesure that your text is HTML-text.  Applytext links when ever possible  Createon suitable keywords in your content and internalhyperlinks don’t exceed!)  Get incoming links fromconnected websites  Observe your search enginerankingsand more significantlyyour website traffic statisticsand sales/leadsproduced  Updated yourself about search engine marketing
  • 20. Ankit Malik 8587085392 Add: 2nd Floor, G-92, Sec-63, Noida-201301 info@onlinenetindia.com www.onlinenetindia.com
  • 21. Hope you will found this useful for knowing many topics about SEO. Thank You for paying attention.