This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
2. Agenda
• A Search Engine
• Examples of Search Engines
• Search Engine Market Share
• How do the search engine works?
• Why is Search Engine marketing important?
• On-Page Optimization
• Off-Page Optimization
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization
3. What is a Search Engine?
A search engine is a program that is used for search information or facts for a
particular keyword on world wide web. A search engine presents its results in
the form of list which is used to known as Search Engine Page Results (SERP). Its
results could be in a format of text, images, videos etc.
A search engine also have mine data existing in their database or
their web listings. Some examples of mostly used search engines are
Google, Yahoo, Bing, Ask.com,Yandex etc.
8. What is SEO?
SEO= Search EngineOptimization
It is allwithreference to optimizing a website. In simple terms youcan say
that it is allabout to make the best use of a website.
SEOis for mark a website on Google and make its rank better on SERP.
Get better the level and excellence of web traffic on your site.
It is a promotionby viewinghow search algorithms performs and what people
search for.
10. Why SEO is so important?
SEO is the easiest way by which you make your site visible on
World Wide Web .
It is useable for branding of your product on Google.
It brings traffic on your site which is going to be profitable for
your business.
15. A Good SEO Strategy:
Analyses your website.
Findattractive keywords and searchslogans.
Identifykeywords or doing searches after making up your mindas
a user.
Optimize website’s HTML code for appropriate keyword density,
titletag optimization, internal linking structure, headings and
subheadings, etc.
Competitive analysis
Implement a qualitylink building campaign
Add Qualitycontent
Continue checking of rankings for targeted keywords.
16. Ranking factors
On-Page Factors(Code & Content)
#3 - Titletags <title>
#5 - Header tags <h1>
#4 - ALTimage tags
#1 - Content, Content, Content (Body text) <body>
#6 - Hyperlink text
#2 - Keyword frequency& density
Off-Page Factors
#1 Anchor text
#2 - LinkPopularity votes for your site – adds credibility
18. What a Search Engine Sees
View > Source (HTML code)
19. Tips & Optimization Techniques
Search those keywordsall about of your business.
Recognize competitors, use standard methods and see the level of competition
Develop descriptive titletags for each page
Makesure that your text is HTML-text.
Applytext links when ever possible
Createon suitable keywords in your content and internalhyperlinks don’t
exceed!)
Get incoming links fromconnected websites
Observe your search enginerankingsand more significantlyyour website
traffic statisticsand sales/leadsproduced
Updated yourself about search engine marketing