Five essential must haves and questions your organization must answer before developing your social media strategy.

1. 5 Must Haves for
Developing Corporate
Social Strategy
Bob Hazlett
OneHalfAmazing.com
Saturday, March 7, 2009

2. Let’s C(h)at
About me / Answering tough questions
5 must have strategies / Hug it out
Saturday, March 7, 2009

3. Before strategy, answer
some questions
Saturday, March 7, 2009

4. Know thy
audience
Saturday, March 7, 2009

5. What’s
your
story?
Saturday, March 7, 2009

6. Prepare for
negativity
Saturday, March 7, 2009

7. Measure Success
Saturday, March 7, 2009

8. Whose job is it?
Saturday, March 7, 2009

9. Strategy ¬ Tactics
Saturday, March 7, 2009

10. Saturday, March 7, 2009

11. Must know where
you’re going
1
Saturday, March 7, 2009

12. Must engage in
conversation
2
Saturday, March 7, 2009

13. Must monitor your
brand
3
Saturday, March 7, 2009

14. Must filter the
4
noise
Saturday, March 7, 2009

15. Must optimize offline
and online
5
Saturday, March 7, 2009

16. Wow, that
was a lot!
Saturday, March 7, 2009

17. Cheat Sheet
• Hard Questions
• Map
• Engage
• Monitor
• Filter
• Optimize
Saturday, March 7, 2009

18. Let’s Chat
Do you currently have a social strategy?
What speed bumps are/got in your way?
What did you learn?
How are you moving (planning) forward?
Saturday, March 7, 2009