The worlds first cloud-based [AMP] enables you to develop, manage and market to custom digital audiences.
Startups to Fortune 500 companies use [AMP] to build big data audience databases and develop highly customized audience so they are able to analyze, optimize and reach them by understanding the who, what and how.
oneQube’s platform is powered by our proprietary Audience Graph, a fully segmented dynamic dataset of digital personas including their interests, social media profiles and employment history. Capabilities include:
- Audience Data Warehousing
- Audience Analytics
- Data Enhancement
- Audience Licensing
- Social Listening
- Look-alike Audiences
- Cross-network targeting & re-targeting
Analyze audience segments down to the individual audience participant level. Data profiles allow users to:
- Build relevant, highly engaged communities.
- Inform content creation.
- Market to them based on their self-identified preferences.
- Extend marketing reach with look-alike audiences.
2. MARKET CHALLENGES
P R O B L E M
F R A G M E N TAT I O N
There is no single place to manage and understand audience
data. It is siloed across numerous platforms.
ONE-SIZE FITS ALL MESSAGING
INEFFICIENCIES IN INTEREST & BEHAVIORAL
AUDIENCE DATA
Inaccuracy of interest based targeting increases costs by
building large black boxed irrelevant audience data sets.
Without the right audience segmentation, brands are unable to
tailor content/ads adequately
3. 350M
EMAILS
3.65B
INTEREST POINTS
735M
SOCIAL
PROFILES
A G E
G E O
E M A I L
B R A N D S
G E N D E R
E D U C AT I O N
E M P L O Y M E N T
1
Audience Analytics
2
Data Warehouse
3
5
Audience Licensing
Look-alike Audiences
6
7
Social Listening
AUDIENCE MANAGEMENT
Audience Tracking
& Segmentation
4 8
Cross-network
Targeting & Retargeting
Data Enhancement
OneQube [AMP]
S O L U T I O N
o n e Q u b e ’s c l o u d b a s e d a u d i e n c e p l a t f o r m i s p o w e r e d b y
o u r p r o p r i e t a r y a u d i e n c e g r a p h , a f u l l y s e g m e n t e d
d y n a m i c d a t a s e t o f d i g i t a l p e r s o n a s i n c l u d i n g t h e i r
i n t e r e s t s , s o c i a l m e d i a p r o f i l e s a n d e m p l o y m e n t h i s t o r y.
C a p a b i l i t i e s i n c l u d e :
4. MEDIA
E-COMMERCE
FIN’L SVCS
SaaS Research
Analytics
Audience
Licensing
Lead Validation
API
Data
Enhancement
2018
Industry
Benchmarks
2019
PLATFORM
Independent
AudienceGraph
OneQube API
Proprietary
Machine Learning Models
Third Party
Data Integrations
Social
Listening
CAPABILITIESMARKETS
5. S O L U T I O N
A M P e n a b l e s y o u t o b u i l d , m a n a g e a n d a n a l y z e a l l
y o u r a u d i e n c e d a t a i n o n p l a c e s o y o u k n o w t h e w h o ,
w h a t a n d w h e r e t o r e a c h t h e m .
The AudienceGraph develops audiences big data profiles by using a
single audience kernel such as an email, hash address or @handleand
and then enhancing the data.
Enhanced
Data
Social
Data
SEGMENTED SOCIAL NETWORK LOOK-ALIKE
AUDIENCE GRAPH
SOCIAL LISTENING
CLIENT DATA
OneQube [AMP]
6. S O L U T I O N
A n a l y z e a u d i e n c e s e g m e n t s d o w n t o t h e
i n d i v i d u a l a u d i e n c e p a r t i c i p a n t l e v e l .
D a t a p r o f i l e s a l l o w u s e r s t o :
- B u i l d r e l e v a n t , h i g h l y e n g a g e d
c o m m u n i t i e s
- B i g d a t a a n a l y s i s o f t h e i r a u d i e n c e ,
t a r g e t a u d i e n c e s e g m e n t s .
- I n f o r m c o n t e n t c r e a t i o n
- M a r k e t t o t h e m b a s e d o n t h e i r s e l f
i d e n t i f i e d p r e f e r e n c e s
- E x t e n d m a r k e t i n g r e a c h w i t h l o o k - a l i k e
a u d i e n c e s .
OneQube [AMP]
7. TARGETED AUDIENCES THROUGH SEGMENTATION
•Creating a custom audience from an unsegmented
email list is inefficient = one-size fits all
•Create multiple targeted custom audiences by
segmenting your data first.
Male
40-50
Progressive
Dunkin Donuts
Rock
Female
20-30
Progressive
Starbucks
Pop
Youtube Audience Display Ad Audience
Facebook Audience
Male
50-60
Progressive
Seven Eleven
Classic Rock
Email List
Run your campaigns
on the right platforms
8. OUR AUDIENCES OUTPERFORM
FACEBOOK
W H A T W E D O
O u r p l a t f o r m t a k e s t h e g u e s s w o r k o u t o f d e v e l o p i n g r e l e v a n t
a u d i e n c e s .
O u r t e c h n o l o g y e n a b l e s u s e r s t o i d e n t i f y, a n a l y z e , o p t i m i z e
a n d r e a c h t h e p e r f e c t c u s t o m a u d i e n c e . T h i s r e s u l t s i n h i g h e r
R O I a n d R O A S .
2.5
3
4.5
6
O N E Q U B E B A S I C I N T E R E S T
9. THE CHUTE PLATFORMAUDIENCESERVICES
STRATEGY EXECUTIONCREATIVE
COPY
OPTIMIZATION
AUDIENCE
IDENTIFICATION
USER
INSIGHTS
SOCIAL
TRENDS
ANALYTICS &
MEASUREMENT
SOCIAL
COMMERCE
SOCIAL
PUBLISHING
NATIVE
PUBLISHING
RETARGETING
INSIGHTS
ORGANIC
LISTENING
AD
PLANNING
AD
OPTIMIZATION
AD
EXECUTION
12. “OneQube lowered our customer acquisition cost
in the oil & gas field by over 30%. We've never
seen targeting this precise. We set clear KPI's
and they delivered.”
Jenna Marcoux Marketing
Caterpillar Inc.
OUR CLIENTS
13. OUR PRICING
S C A L A B L E
O u r o ff e r i n g s a r e m o d u l a r a n d s c a l a b l e b a s e d o n b u d g e t s a n d g o a l s .
A c c e s s t o r e s e a r c h a n d l i c e n s i n g i s m o n t h l y r e c u r r i n g r e v e n u e .
R E P O R T I N G &
R E S E A R C H
P L AT F O R M
A C C E S S TO
A N A LY T I C S &
R E P O RT I N G
A U D I E N C E
L I C E N S I N G
M O N T H LY F E E
p / A U D I E N C E
S E G M E N T
D ATA
E N H A N C E M E N T
O N E - T I M E F E E
B A S E D O N #
R E C O R D S
13
14. LEADERSHIP TEAM
Eder Holguin
CEO
Co-Founder
Peter Bordes
Exec Chairman
Co-Founder
Tammo Mueller
CTO
Co-Founder
Marcela Shine
COO
Co-Founder
Life time entrepreneur in media, marketing and finance.
Prior to founding oneQube Mr Bordes was co-founder and CEO
of MediaTrust, the leading performance marketing exchange.
During his tenure as CEO the company grew from $1m to $70m
and was the 9th fastest growing company in the US in 2009.
Mr Bordes is ranked in the top 100 influential angel investors on
social. He is a co-founder in TruVest a real-estate investment and
technology company, Trajectory Capital, and sits on advisory
boards and Board of Directors of companies such as Beasley
Media (NASDAG: BBGI), Ocearch, job.com, Revtrax and
Fraud.net.
Award-winning serial entrepreneur, digital marketing and audience
development expert with more than 18 years of industry expertise
helping companies scale revenue.
The last company he founded, THEM Digital, an AI-driven content
discovery and curation platform was acquired by oneQube.
Prior to oneQube he was CEO of Ideal Media, a content discovery
platform which was acquired by Finam Holdings, and founded and
exited OnDemand Research, which was later acquired by Zeta
Interactive,
Mr Holguin has served as Chief Revenue Officer at Sqor, a Digital
Sports Marketing Platform involved in the evolution of Sports
Marketing, and Integrate, a multi-channel marketing platform.
Marcela is a builder of products, people and companies. A
proven leader with deep analytical skills and a passion for
problem-solving; she helps companies become scalable to yield
greater efficiency and profitability.
She has held CEO, COO, and Product Strategy positions in
venture-backed software as a service startups. Marcela is a
partner in Avanzar Ventures, which makes seed investments in
online marketing technology. She also serves on the advisory
board of multiple non-profits including The Tutu Project (for
Carey Foundation) and First Step Big Step.
Tammo Mueller is a successful serial-entrepreneur, machine-
learning and blockchain expert with more than 15 years of
industry experience helping clients across verticals in
maximizing productivity and revenue by leveraging
technology to optimize business processes.
The last company he founded, THEM Digital, an AI-driven
content discovery and curation platform was acquired by
oneQube.
Early in his career Tammo worked alongside researchers from
Siemens, Harvard Medical School, MIT and NCI in Princeton
to design systems to manage and analyze genetic datasets to
discover biological pathways.
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