2. Apple production
Average production=1.98 million tonn(7th
largest
producer)2008-2009 in 274,000 hectare. (source:
NHB Database 2009)
Production characterized by slow growth and low
yield
Most orchard and cultivars are old
10. Non tariff measures affecting trade
Measures of protection for Indian apple
Quality and price creates separate market for
domestic and imported apples
….
12. United states 19501 MT (33.3%)
China 18858 MT (32.3%)
Chile 14873 MT (25.5%)
New Zealand 3762 MT (6.4%)
Australia 1039 MT (1.7%)
Italy 156 MT (0.26%)
Others 213 MT (0.36%)
Total 58402 MT
India’s total import and share of exporter
(2007) IN METRIC TON
SOURCE: FAOSTAT 2007
13. China is a potential competitor of U.S.
in apple export to India
Worlds largest producer of apple
(29.85 million ton 2008-09),
NHB database,2009
Price competitiveness
Sweet tasted Fuji variety getting popularity
Large exportable surplus
Extended supply period (Nov.-July)
Fruits packed in individual styrofoam packing
Fuji variety
Washington red
14. Apple marketing
Grower price risk impedes market
improvement
Post harvest handling practices are poor
Wholesale price formation
Domestic market poorly integrated
Retail prices of domestic and imported
apples
Lack of investment for domestic apples
15.
16. Conclusion
Expanding high middle class consumers will
be potential customer of imported apples
Domestic produce is far behind the quality and
less competitive.
High tariff rates with higher intermediaries
margin
Phytosanitory requirements, pesticide residue,
food safety rules potential barrier for import
17. China is a potential competitors of U.S.
(accounts 40% of the world production), source: FAO
website 10.2.2010
Reduction in the marketing margins,
tariff , and import price are key concern
area for U.S.A’s apple export to India
18.
19. Om Prakash Gupta
PGDMA10-12
National Academy of Agricultural Research
Management
Hyderabad, India