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www.omnepresent.com
Website Redesign
Checklist
www.omnepresent.com
Introduction
● Every Time you need to reload your
website while navigating.
● Website redesign could mean
migrating onto a new completely
new CMS altogether.
● The main motive behind website
redesign is that it will boost your
business.
● A redesign could led to great
success or it could bring your
business down.
● You can follow our checklist which
would guide you to success.
www.omnepresent.com
Your Current Benchmark
Investigate your current site history for:
● Number of visitors/unique visitors.
● Time on site, Bounce rate.
● Current SEO rankings for important
keywords.
● Number of new leads/form
submissions, sales generated.
www.omnepresent.com
Determine your objectives
● Try to figure out why you need a
redesign?
● Figure out the main source of your
traffic and leads.
● Redesigning your website will not
only change the look and feel of
your website but also the way it
operates.
www.omnepresent.com
Key stages of website redesign:
● Create a Plan
● Choose a Strategy
● Design the interface
● Build your website
● Optimize, Test, & Deliver
● Launch & Promote
www.omnepresent.com
Avoid Downside, List your resources
You need to cross check that the redesign
will not affect your existing resources. Few
such resources could be:
● Most shared or viewed content
● Most visited pages
● Best keywords you rank and its related
pages
● Number of inbound links to each page.
www.omnepresent.com
Know who are your competitors
● Keep an eye on your rivals strategy
● Determine where you stand in the
competition
● Also determine your competitors
strengths and weaknesses and the
area where you need to improve.
www.omnepresent.com
What’s your unique value proposition?
● What products and services you
offer to your target audience?
● How do you differ from your
competitors?
● How can you retain your
customers?
www.omnepresent.com
Design for target audience
● Find who are your clients?
● Customize your website for
different types of clients.
● Strive for customer delight.
www.omnepresent.com
Website SEO
● SEO is very important for your
website to rank higher in the
searches.
● It plays a key role to direct visitors
traffic to your website.
● Hence, we need to have an efficient
SEO.
www.omnepresent.com
Relevant call to actions
● You need to have call to action
elements which would ask the
visitors to perform an action.
● Call to action elements should be
relevant to the content of your
website.
● Typical call to action elements are
register, contact us, download and
comment.
www.omnepresent.com
Build an ongoing content approach
● You need to have some ongoing
contents which would increase
your visitors and website traffic.
● You can start a blog with related
information about your website
and update it regularly by adding
new posts.
● This will keep the users active and
engaged and also grow your traffic.
www.omnepresent.com
Include some additional features
Apart from the basics which include: a
homepage, product pages and a Contact
Us or About Us pages, we could include:
● Blogs
● Social Network links and share
buttons
● Landing pages
www.omnepresent.com
Final Thoughts
● Your website is the source which
can attract visitors and transform
them into potential clients.
● Website redesign can turn your
website into an inbound marketing
center.
● Our checklist will give an approach
to follow for website redesign and
ensure guaranteed success.
www.omnepresent.com
OmnePresent Services
www.omnepresent.com
www.omnepresent.com
Contact Us
info@omnepresent.com
www.omnepresent.com

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Website Redesign Checklist

  • 2. www.omnepresent.com Introduction ● Every Time you need to reload your website while navigating. ● Website redesign could mean migrating onto a new completely new CMS altogether. ● The main motive behind website redesign is that it will boost your business. ● A redesign could led to great success or it could bring your business down. ● You can follow our checklist which would guide you to success.
  • 3. www.omnepresent.com Your Current Benchmark Investigate your current site history for: ● Number of visitors/unique visitors. ● Time on site, Bounce rate. ● Current SEO rankings for important keywords. ● Number of new leads/form submissions, sales generated.
  • 4. www.omnepresent.com Determine your objectives ● Try to figure out why you need a redesign? ● Figure out the main source of your traffic and leads. ● Redesigning your website will not only change the look and feel of your website but also the way it operates.
  • 5. www.omnepresent.com Key stages of website redesign: ● Create a Plan ● Choose a Strategy ● Design the interface ● Build your website ● Optimize, Test, & Deliver ● Launch & Promote
  • 6. www.omnepresent.com Avoid Downside, List your resources You need to cross check that the redesign will not affect your existing resources. Few such resources could be: ● Most shared or viewed content ● Most visited pages ● Best keywords you rank and its related pages ● Number of inbound links to each page.
  • 7. www.omnepresent.com Know who are your competitors ● Keep an eye on your rivals strategy ● Determine where you stand in the competition ● Also determine your competitors strengths and weaknesses and the area where you need to improve.
  • 8. www.omnepresent.com What’s your unique value proposition? ● What products and services you offer to your target audience? ● How do you differ from your competitors? ● How can you retain your customers?
  • 9. www.omnepresent.com Design for target audience ● Find who are your clients? ● Customize your website for different types of clients. ● Strive for customer delight.
  • 10. www.omnepresent.com Website SEO ● SEO is very important for your website to rank higher in the searches. ● It plays a key role to direct visitors traffic to your website. ● Hence, we need to have an efficient SEO.
  • 11. www.omnepresent.com Relevant call to actions ● You need to have call to action elements which would ask the visitors to perform an action. ● Call to action elements should be relevant to the content of your website. ● Typical call to action elements are register, contact us, download and comment.
  • 12. www.omnepresent.com Build an ongoing content approach ● You need to have some ongoing contents which would increase your visitors and website traffic. ● You can start a blog with related information about your website and update it regularly by adding new posts. ● This will keep the users active and engaged and also grow your traffic.
  • 13. www.omnepresent.com Include some additional features Apart from the basics which include: a homepage, product pages and a Contact Us or About Us pages, we could include: ● Blogs ● Social Network links and share buttons ● Landing pages
  • 14. www.omnepresent.com Final Thoughts ● Your website is the source which can attract visitors and transform them into potential clients. ● Website redesign can turn your website into an inbound marketing center. ● Our checklist will give an approach to follow for website redesign and ensure guaranteed success.