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www.omnepresent.com
SEO
For Hotels
www.omnepresent.com
● Keywords need to be defined before making any changes in the website
● Using “Google Adwords” Keyword Tool to identify the terms that consist
of high searches and a less number of competitors
● Identify target keywords
● Once identified you must optimize your site for them to rank
Research Keywords
www.omnepresent.com
Structure Of The Website
● Needs to be organized
● Browsing for the user needs to be
simple
● Neat and informative site will
enable the user to be able to
understand and improve the
chances of comebacks
● Analyze the content of your
website in order to understand
how to keep the structure simple
www.omnepresent.com
Quality Content
● Content is everything when it
comes to website SEO
● User will decide whether to stay
on the site or leave on the basis
of the content impression
● The content needs to be
informational, needs to contain
infographics
● It should allow keywords to be
more applicable while searching
for a good hotel
www.omnepresent.com
Information And Titles
● The first noticeable thing in the search is
a relevant title
● It will let the target user decide whether
to visit your hotel website or not
● Title tags in blue are one of the most
important components of on page
optimization
● There is a need to ignore duplicate title
tags across your original site title
www.omnepresent.com
The URL Needs To Be Arranged Properly
● Content management systems
like Wordpress typically
generate URLs
● Your URL needs to be noticeable
and really easy to remember
● The keywords need to be rich
● The URL name should be kept
close to the theme or category
of the domain
www.omnepresent.com
Strategizing Keywords
● It means focusing on highest search and
conversion rate has to be best
● Strategize keywords according to your
content
● A hotel website content should be
relevant with keywords. Ex “Best Thai
food in Pune”
● Many competitors can use the same
keywords. It is must to have more
relevant and close to content keywords
www.omnepresent.com
Social Media
● Social media is the driving factor
when it comes to customer
behaviour for hotel industry
● The whole idea behind this is to
provide world class digital
marketing over social media for
hotels
● It capitalizes your hotels presence
on social media and on other
fronts as well
www.omnepresent.com
Online Popularity
● Online promotion of hotel
website and establishing linking
relations with the other related
websites is essential
● Natural search is an excellent of
method of increasing the visibility
of your brand
● Ranking for your hotel’s brand
name terms is essential as it is
recommended to navigate traffic
through to your official website
www.omnepresent.com
Analysing The Competition
● Keeping an eye on competitors move
● Understanding the trends of market
for Hotel industry
● Introducing new strategies and
course of action to sustain
www.omnepresent.com
Paid Advertisements For Hotels
● Pay Per click is a great way to boost your advertisements on search engines
● Enables you to focus on a larger set of keywords
● These ads could be season specific to target tourists also
● It is chargeable so being specific with investments is a smart thing to do
www.omnepresent.com
Google Hotel Finder
● A similar portal like Trip Advisor
or Make My Trip
● Google Hotel Finder Scans the
websites for information and
ranks the hotel websites on basis
of reviews
● Beneficial to hotel websites
depending on organic seo to rank
them on top in search
www.omnepresent.com
Conclusion
● Keywords and Content needs to be
well aligned with each other
● Hotel industry is recognizing the need
of online marketing so keeping track
of competition is must
● Making most of the online portals like
Google Hotel Finder will help in
organic search
● Pay Per Click needs to be utilized if
required
www.omnepresent.com
OmnePresent Helps HOTELS To Grow Exponentially
www.omnepresent.com
www.omnepresent.com
Contact Us
info@omnepresent.com
www.omnepresent.com

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SEO (Search Engine Optimization) For Hotels

  • 2. www.omnepresent.com ● Keywords need to be defined before making any changes in the website ● Using “Google Adwords” Keyword Tool to identify the terms that consist of high searches and a less number of competitors ● Identify target keywords ● Once identified you must optimize your site for them to rank Research Keywords
  • 3. www.omnepresent.com Structure Of The Website ● Needs to be organized ● Browsing for the user needs to be simple ● Neat and informative site will enable the user to be able to understand and improve the chances of comebacks ● Analyze the content of your website in order to understand how to keep the structure simple
  • 4. www.omnepresent.com Quality Content ● Content is everything when it comes to website SEO ● User will decide whether to stay on the site or leave on the basis of the content impression ● The content needs to be informational, needs to contain infographics ● It should allow keywords to be more applicable while searching for a good hotel
  • 5. www.omnepresent.com Information And Titles ● The first noticeable thing in the search is a relevant title ● It will let the target user decide whether to visit your hotel website or not ● Title tags in blue are one of the most important components of on page optimization ● There is a need to ignore duplicate title tags across your original site title
  • 6. www.omnepresent.com The URL Needs To Be Arranged Properly ● Content management systems like Wordpress typically generate URLs ● Your URL needs to be noticeable and really easy to remember ● The keywords need to be rich ● The URL name should be kept close to the theme or category of the domain
  • 7. www.omnepresent.com Strategizing Keywords ● It means focusing on highest search and conversion rate has to be best ● Strategize keywords according to your content ● A hotel website content should be relevant with keywords. Ex “Best Thai food in Pune” ● Many competitors can use the same keywords. It is must to have more relevant and close to content keywords
  • 8. www.omnepresent.com Social Media ● Social media is the driving factor when it comes to customer behaviour for hotel industry ● The whole idea behind this is to provide world class digital marketing over social media for hotels ● It capitalizes your hotels presence on social media and on other fronts as well
  • 9. www.omnepresent.com Online Popularity ● Online promotion of hotel website and establishing linking relations with the other related websites is essential ● Natural search is an excellent of method of increasing the visibility of your brand ● Ranking for your hotel’s brand name terms is essential as it is recommended to navigate traffic through to your official website
  • 10. www.omnepresent.com Analysing The Competition ● Keeping an eye on competitors move ● Understanding the trends of market for Hotel industry ● Introducing new strategies and course of action to sustain
  • 11. www.omnepresent.com Paid Advertisements For Hotels ● Pay Per click is a great way to boost your advertisements on search engines ● Enables you to focus on a larger set of keywords ● These ads could be season specific to target tourists also ● It is chargeable so being specific with investments is a smart thing to do
  • 12. www.omnepresent.com Google Hotel Finder ● A similar portal like Trip Advisor or Make My Trip ● Google Hotel Finder Scans the websites for information and ranks the hotel websites on basis of reviews ● Beneficial to hotel websites depending on organic seo to rank them on top in search
  • 13. www.omnepresent.com Conclusion ● Keywords and Content needs to be well aligned with each other ● Hotel industry is recognizing the need of online marketing so keeping track of competition is must ● Making most of the online portals like Google Hotel Finder will help in organic search ● Pay Per Click needs to be utilized if required